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I've covered Black Friday for eight years and these are the deals I'd buy from the early sales

All the top offers from US and UK retailers

The best Black Friday deals 2024

Collage of Black Friday deals including TVs, cameras, laptops, tablets, vacuums and more

(Image credit: Future)

It's only early November, but Black Friday deals season is truly upon us, with dozens of sales live at the likes of Amazon, Best Buy, Walmart, Target and Samsung. It could all be overwhelming, so I've searched through all the early sales and picked out all of the best deals I recommend buying today.

I'm approaching a decade of covering the Black Friday sales, and this is definitely the earliest I've seen retailers put their deals live. Still, it feels like a huge improvement over the days of frantically trying to buy limited offers in a short window of time. Now, I can properly scope out the sales, uncover the true bargains worth buying, and help you spread your holiday shopping.

Some of the highlights I've spotted so far in the US include the Samsung S90C OLED TV for a record-low of $999 (was $1,99.99) – a simply astounding deal that beats the previous low by $300. You can also find the five-star-rated Sony WH-1000XM5 Wireless Headphones at Amazon for a record-low price of $298.

Meanwhile, in the UK, you can get this budget-friendly Tefal Easy Fry Air Fryer at Amazon for £99 (was £179.99), the LG C4 55-inch OLED 4K TV at Currys for £1,199 (was £1,599) and a cheap Lego Star Wars Advent Calendar for £19.99 (was £29.99) as a great early gift.

Remember that many purchases from now through December are covered by price match promises at certain retailers. So, if you see the product cheaper at any point, you could be eligible for a refund of the difference. Do double-check each store to confirm the policy is in effect, but major ones, including Best Buy, have it for the Black Friday sales.

Be sure to stick with TechRadar and bookmark our huge Black Friday deals hub for complete coverage of all the top offers from across the web throughout the month.

Early Black Friday deals - Quick Links (US)

Early Black Friday deals - Quick Links (UK)

Deals picked by
James Pickard
Deals picked by
James Pickard

As TechRadar's senior deals editor, I've covered major sales events such as Black Friday for almost a decade so I've learnt what to expect and how to make the most of each one. I'm here to help you save money, bring you the best products for the lowest prices that we've tested and love here at TechRadar, and uncover those hidden bargains you don't want to miss.

Today's best early Black Friday deals - My Top Picks

Apple AirPods (3rd Generation)
Apple AirPods (3rd Generation): was $169 now $94 at Walmart

This is a new record-low price and an incredible early Black Friday deal on Apple's best-selling AirPods 3. The AirPods feature a new design with shorter stems that include touch-capacitive force sensors for easy control. The earbuds also deliver impressive sound with spatial audio, resulting in an immersive experience and a MagSafe charging case that provides more than 30 hours of total listening time.

Amazon Fire TV Stick 4K Max
Amazon Fire TV Stick 4K Max: was $59.99 now $32.99 at Amazon

This is the lowest price I've seen for the newest version of Amazon's premium streaming device and it beats the offer that was available to Prime members back in July by $2. The Fire TV Stick 4K Max streams the same content in the same quality as the standard 4K version, but the extra power inside means you get faster performance when navigating apps and searching for shows. Plus, it uses WiFi 6 technology to give you a more stable and consistent streaming experience.

Apple Watch Series 10
Apple Watch Series 10: was $399.99 now $349 at Walmart

This might be the best Walmart Black Friday deal - Apple's all-new Apple Watch 10 is on sale for a record-low price of $349. The Apple Watch 10 includes upgrades such as Apple's new S10 chipset, sleep apnea detection, depth gauge, and a new design featuring the most advanced display. I don't expect you'll find a better price on Black Friday, and this offer is in danger of being sold out.

Sony WHCH720N
Sony WHCH720N: was $149.99 now $89.99 at Best Buy

Some of Sony's best cheap headphones are in the early Black Friday sale at Best Buy. We particularly like this pair of cans as they offer a combination of good audio quality and impressive noise cancellation for the price. The Sony WHCH720N are the ones to bag if your budget doesn't stretch to the more premium XM5 but you still want a great pair of over-ears.

Amazon Fire HD 8 (2024)
Amazon Fire HD 8 (2024): was $99.99 now $54.99 at Amazon

The Amazon Fire HD 8 tablet (2024) is the latest version of the retailer's basic budget-friendly tablet and this version with 32GB of storage is now back to the same record-low price we saw last month. It's not the most powerful device but this cheap and durable tablet lasts up to 13 hours, making it good for light use and watching videos.

Fitbit Versa 4
Fitbit Versa 4: was $229.95 now $119.95 at Amazon

Fitbit deals are always popular on Black Friday, and Amazon has the feature-packed Fitbit Versa 4 on sale for $119.95, thanks to a huge 40% discount. The top-rated smartwatch features a built-in GPS for tracking runs, walks, and bike rides and provides you a daily readiness score to see if your body is ready for a workout or recovery based on helpful insights.

Blink Outdoor Security Camera
Blink Outdoor Security Camera: was $109.99 now $74.99 at Amazon

The 4th generation Blink outdoor security camera features enhanced motion detection, two-way audio, a two-year battery life, and works with Amazon Alexa for hands-free control. Today's pre-Black Friday deal is a massive 58% discount and a record-low price.

Apple iPad 10.2 (2021)
Apple iPad 10.2 (2021): was $329.99 now $199.99 at Amazon

The iPad 10.2 is back at its record-low price at Amazon. This Apple tablet may be slightly older tech, but the 10.2-inch Retina display and A13 Bionic chip ensure excellent picture quality and superior performance to this day. If you need an entry-level slate for web browsing, streaming videos, light admin work or playing basic games then this can do it all without issue. Right now, when it comes to powerful and affordable tablets that offer excellent value for money, nothing else can beat the Apple iPad 10.2 at this price.

Samsung S90C 65-inch 4K OLED TV
Samsung S90C 65-inch 4K OLED TV: was $1,499.99 now $999.99 at Best Buy

You name it, the Samsung S90C does it all. This top OLED TV is down to a record-low price and will likely be removed from sale soon, so there's not much time to snag what we think is the best TV you can buy today. It offers HDR OLED, which analyses each scene so you get rich and accurate Pantone-validated colors at all times. Its picture quality is great for movies, shows, and games, but its sound is also surprisingly good for TV speakers. The Samsung S90C 65-inch OLED TV also packs four HDMI 2.1 ports, which are perfect for game consoles.

Apple MacBook Air M2 (2022)
Apple MacBook Air M2 (2022): was $999 now $749 at Amazon

Display - 13.6 inches
Processor - Apple M2
RAM - 8GB
Storage - 256GB
OS - macOS

While this is a good price for the MacBook Air M2, I'd suggest waiting to see if the previous record-low of $649 is made available again nearer to Black Friday. Even though a newer M3 version is available, we concluded that this is still one of the best laptops you can buy in our MacBook Air M2 review, thanks to the stylish design, clear display, impressive performance, and long 18-hour battery life. For those needing a premium powerhouse for creative apps such as photo editing, video editing and more intense workloads, this is a good offer on an Apple machine right now.

Sony Alpha a7 IV
Sony Alpha a7 IV: was $2,499.99 now $2,099.99 at Best Buy

We rate the Alpha a7 IV as the best mirrorless camera for most people right now - mainly because it's a superb hybrid body that performs for both stills and video. With an excellent 33MP full-frame sensor and a game-changing auto-focus system, it's hard to believe you can get all that goodness for such a low price. Now is a great time to consider making the switch since this excellent flagship is currently sitting at its lowest-ever price.

Samsung Galaxy Watch Ultra
Samsung Galaxy Watch Ultra: was $649.99 now $249.99 at Samsung

The Samsung Galaxy Watch Ultra is almost in a league of its own and can be picked up for a ridiculously low price with an eligible trade-in. With up to 100 hours of battery life from a single charge, you can get out and about more than ever. Take advantage of on-board GPS for tracking runs, bike rides, and walks, plus all the tracking and health data you could ever want and see it in great detail through the Samsung Health app.

Nintendo Switch Mario Kart 8 Deluxe Bundle
Nintendo Switch Mario Kart 8 Deluxe Bundle: was $379.99 now $299.99 at Best Buy

Nintendo comes out with a Mario Kart 8 Deluxe bundle almost every year and they always represent killer value. You get a Nintendo Switch console, one of its best games, and 12 months of Nintendo Switch Online for multiplayer play. Overall, this is a roughly $80 saving compared to retail price.

Apple MacBook Air M3 (2024)
Apple MacBook Air M3 (2024): was $1,099 now $899.99 at Best Buy

This is my top pick for a MacBook deal in the build-up to Black Friday. It's on the latest MacBook Air M3 at Best Buy - in particular the slightly upgraded 16GB configuration. That should afford an edge with overall performance and longevity and today's $200 discount at Best Buy also brings this listing down to its lowest ever price. Generally speaking, this isn't the cheapest MacBook deal I've seen (you can get the M2 for $799) but it's probably the one I'd spring for right now if it were my own cash I was laying down.

Amazon Fire HD 10
Amazon Fire HD 10: was $139.99 now $74.99 at Amazon

One of my favorite pre-Black Friday deals is the Amazon Fire HD 10 tablet on sale for a record-low price of $74.99. Perfect for watching content or using any number of Amazon's own-brand applications, the Fire HD 10 features a big, bright 10-inch Full HD display, 3GB of RAM, and an octa-core processor for relatively decent performance (for the money). The tablet also works with Amazon Alexa and provides an impressive 12 hours of battery life.

Samsung Galaxy Tab S10 Ultra
Samsung Galaxy Tab S10 Ultra: was $1,199 now $399.99 at Samsung

There’s up to $800 to be saved on the Samsung Galaxy Tab S10 Ultra when you trade in your existing tablet. The newest high-end Samsung slate has great features for productivity like Circle to Search with Google and Note Assist. There are also AI-assisted tools like the ability to turn a sketch into a full image. Up to 16 hours of battery life and a neat S Pen stylus prove useful.

Keurig K-Mini Pod Coffee Machine
Keurig K-Mini Pod Coffee Machine: was $99 now $59.99 at Target

Thanks to its compact size, this Keurig K-Mini is a great choice for those working with a small space. Target's Black Friday deals have marked the coffee maker down to just $59.99. The K-Mini can brew a cup in minutes and is less than five inches wide, so it's an easy fit for even the most cramped kitchens.

Ninja Creami Ice Cream Maker
Ninja Creami Ice Cream Maker: was $199 now $149 at Walmart

The Ninja Creami ice cream maker will surely be a Black Friday best-seller due to its popularity at recent holiday sales, and Walmart has the appliance down to a record-low price. You can make ice cream, milkshakes, and sorbets with a touch of a button and add your favorite mix-ins and flavors.

Ninja DZ201 7.6L Air Fryer
Ninja DZ201 7.6L Air Fryer: was $199.99 now $169.99 at Best Buy

Here's an unmissable early Black Friday bargain if you're shopping for the best-selling and highly-rated Ninja Air Fryer. This popular appliance has six cooking functions including max crisp, air fry, roast, bake, reheat, and dehydrate. It’s simple to cook from frozen while still getting super crispy results. With a large capacity, you can cook up to 1kg of fries or a 1.6kg chicken in each drawer. It’s perfect for feeding the whole family or batch cooking.

Sony WF-C700N
Sony WF-C700N: was $119.99 now $99.99 at Best Buy

The WF-C700N remain some of the best budget earbuds around, more than a year after their launch, especially now they've slipped to under $100 at Best Buy. Our five-star Sony WF-C700N review goes into why we rate them so highly, but the short version is that the mix of sound quality, noise cancellation power and comfort is basically unmatched. Especially at this price, which has only been beaten once before by $10.

LG B4 48-inch 4K OLED TV
LG B4 48-inch 4K OLED TV: was $799.99 now $649.99 at Best Buy

The 48-inch LG B4 OLED TV offers unrivalled picture quality for the price and currently has its best discount yet. Its self-lit OLED pixels and Dolby Vision together enhance color and contrast beyond what the average backlit TV can do. Its built-in gaming features and 120Hz refresh rate also make it a deal that's unbeatable for gamers looking for an affordable small-screen upgrade. Overall, then, it's a worthwhile investment for anyone who needs a small display to watch TV or play games.

Sony Bravia 8 55-inch 4K OLED TV
Sony Bravia 8 55-inch 4K OLED TV: was $1,699 now $1,399 at Best Buy

The Sony Bravia 8 is back at its lowest price yet ahead of Black Friday. As one of the best TVs for sound, it's an ideal choice if you want stellar sound without paying extra for a soundbar. Its OLED screen might not be the brightest of them all, but it still manages to rival the picture quality of its competitors using its brightness-boosting Bravia XP Processor. You can even use it with your gaming console of choice thanks to the two HDMI ports (out of four total) that support 4K/120 Hz gaming.

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Sony WHCH720N

(Image credit: Sony)

Some of Sony's best cheap headphones are in the early Black Friday sale at Best Buy. We particularly like this pair of cans as they offer a combination of good audio quality and impressive noise cancellation for the price. The Sony WHCH720N are the ones to bag if your budget doesn't stretch to the more premium XM5 but you still want a great pair of over-ears.

Sony WHCH720N: was $149.99 now $89.99 at Best Buy

Sony Alpha a7 IV

(Image credit: Future)

I know very little about cameras so I defer to our team's experts for the deals worth paying attention to this Black Friday. One our cameras editor Timothy Coleman has picked out amongst everything is this Sony Alpha 7 IV at Best Buy.

Why? Well, quite simply, he rates it as the best mirrorless camera for most people right now. Mainly because it's a superb hybrid body that performs for both stills and video. With an excellent 33MP full-frame sensor and a game-changing auto-focus system, it's hard to believe you can get all this for a record-low price.

Sony Alpha 7 IV: was $2,499.99 now $2,099.99 at Best Buy

Three PlayStation gift cards on a red background with white price cut text

(Image credit: Future/Sony/PlayStation)

Long gone are the days when we got an epic PlayStation Plus deal every Black Friday. Even since Sony refreshed the subscription service the offers have dried up – especially for existing subscribers. So, when I see something as close to a PS Plus Black Friday deal as we're going to get, I have to shout it out.

So, what is it? Well, you're going to want to head over to Amazon where you can get 10% off several PlayStation Store top-up cards. All values are included, so you can go small and get a $25 card for $22.50, or spend more and get a $100 card for $90. In terms of value for money, the $75 card for $67.50 feels like a good middle ground and will go some way to helping you renew your PS Plus membership for another year.

PlayStation Store Gift Card: 10% off at Amazon

Apple 2024 MacBook Air 13-inch Laptop with M3 chip on orange background with Don't Miss TechRadar icon

(Image credit: Future)

Apple launched the 16GB version of the latest MacBook Air just two weeks ago and announced it was discontinuing the 8GB version. So, it comes as a bit of a surprise to see that this newer 16GB RAM model has already been significantly discounted ahead of Black Friday.

It also houses the latest and super-powerful M3 processor, which is strong enough to support Apple Intelligence and the majority of advanced computing jobs you can throw at it, including video editing, photo editing and coding. As part of the Air family, it measures only half an inch thick, with battery life that can reportedly last up to 18 hours.

MacBook Air 13-inch (M3): was $1,099 now $899 at Amazon

Fire TV Stick roundup deal image

(Image credit: Future)

It wouldn't be a big sales event without a discount on Amazon Devices so I'm not surprised to see that the retailer has already discounted its lineup of Fire TV Sticks for Black Friday. Three versions are reduced, with record-low prices available for each one of the popular streaming sticks

If you want the best all-around option, I'd go for the Amazon Fire TV Stick 4K. It's at a reasonable price and gives you the 4K support that most modern TVs can make use of – or it will futureproof you for when you upgrade to a 4K resolution compatible display. The Max offers better performance that frequent users might appreciate but it's not worth the extra cost for most, in my opinion.

Amazon Fire TV Stick HD: was $34.99 now $17.99 at Amazon
Amazon Fire TV Stick 4K:
was $49.99 now $21.99 at Amazon
Amazon Fire TV Stick 4K Max: was $59.99 now $32.99 at Amazon

AirPods 3 deal

(Image credit: Future)

Walmart has surprised me by jumping in with what must be one of the best Black Friday deals I've seen so far. The retailer has Apple's last-generation AirPods for a new record-low price of $94, which is a terrific offer for these excellent and popular earbuds.

Of course, the newer fourth-generation model is now available with a host of new improvements, but if you don't mind missing out on features such as noise cancellation then these are unbeatable when it comes to value-for-money for any Apple fans out there.

Apple AirPods (3rd Gen): was $169 now $94 at Walmart

Collage of Samsung tech from the Black Friday sale including a TV, tablet, phone, earbuds, smartwatch and smart ring on an orange background next to TechRadar big saving badge

(Image credit: Future)

Here's a treat for TechRadar readers: we're one of the few sites that has been given early access to the Samsung Black Friday sale. That means, from today, you can browse and buy the best deals coming from the manufacturer on phones, tablets, wearables, TVs, and more.

I've taken a look through the sale and picked out what I think are some of the best deals below. Standouts include a saving of up to $1,100 on the Samsung Galaxy S24 Ultra when you trade in another handset and the chance to bag the brand-new Samsung Galaxy Tab S10 Ultra for as little as $199.99 – again, thanks to an enormous trade-in rebate.

Samsung promises that the offers you see now will not be beaten later this month. These are the exact Black Friday deals that will be available to all next week – this is just a chance to shop early.

Google Pixel 9

(Image credit: Future)

After a new phone this Black Friday. You may already be in luck as there's a huge price cut on the Google Pixel 9 at Amazon in the retailer's early sales.

We think the latest handset from Google is the biggest and best upgrade yet with a slick new design, impressive camera and handy AI features. The value for money is undeniable, too, with today's offer smashing the previous record-low price by $200.

Google Pixel 9: was $899 now $549 at Amazon

The Samsung 65-inch S90C OLED TV on a green blue background with text saying Lowest Price.

(Image credit: Future)

Here's a quite incredible early Black Friday sale – the Samsung S90C OLED TV down to $999 for the 65-inch model.

Only a few days ago it dropped to a new low of $1,299, so to see it below $1,000 now is amazing. That's $500 saving on the model that currently sits atop our best TVs guide. As Matt Bolton, our Managing Editor, Entertainment says, it "represents the best value for money you can get in a TV right now." With a superb picture, excellent sound and a huge amount of features (it's particularly great for gamers), it's already one of our favorite deals this Black Friday season.

Samsung S90C 65-inch OLED TV: was $1,499.99 now $999 at Best Buy / Amazon

iRobot Roomba Robot Vacuum Q011 on green radar background with lowest price sign

(Image credit: Future)

Roomba Robot vacuums are a Black Friday favorite, and Amazon has this Q0120 model on sale for just $149.99. That's a record-low price and an incredible deal for a robot vacuum.

Designed for homes with pets in mind, the Roomba features three levels of powerful suction for custom cleaning on carpets and hard floors, and it recharges itself when the battery is low.

iRobot Roomba Q0120 Robot Vacuum: was $249.99 now $149.99 at Amazon

Amazon deals

(Image credit: Future)

If you're looking to pick up a best-selling smart home gadget from Amazon, there are several impressive deals starting at just $17.99. You can find record-low prices on smart speakers, tablets, security cameras, and Fire TVs.

Today's early deals are so good that I don't expect the prices to drop much further at Amazon's official Black Friday sale.

Sony WH-1000XM5 in navy on pink background, with TechRadar's Lowest Price branding

(Image credit: Sony)

As some of the best headphones you can buy, the Sony WH-1000XM5 are always a popular pick during Black Friday. And there's no need to wait around for an offer as Amazon currently has the top-rated headphones down to a record-low price.

While the XM4s remain the top option in our best headphones guide as they offer similar performance at a lower cost, this deal on the XM5s make them a more tempting buy. In our five star Sony WH-1000XM5 review, we praised the class-leading noise cancellation, excellent sound quality and comfortable fit. If I wasn't already happy with my Bose cans, these would be the ones on my shopping list.

Sony WH-1000XM5 Wireless Headphones: was $399.99 now $298 at Amazon

Fitbit Versa 4

(Image credit: Future)

I've been rocking a Fitbit Versa 2 for a couple of years now after I picked one up super-cheap in a previous Black Friday sale. And while it still serves me perfectly well for exercise and sleep tracking, I do have an eye on an upgrade to get a few more handy and modern smartwatch features.

Enter this offer on the Fitbit Versa 4 at Amazon, which brings it back down a record-low price. It's a tempting offer for the solid all-around smartwatch, even though it's not one of the favorites here at TechRadar. In terms of features for the price, though, it's hard to deny that this is a good deal ahead of Black Friday.

Fitbit Versa 4: was $199.95 now $119.95 at Amazon

The Dyson Digital Slim on a pink background with text saying Big Savings.

(Image credit: Future)

James, what is the one deal I need to see right now if I'm browsing the Black Friday sales? If that's the question on the top of your head today then here's the star deal so far.

I'd usually scoff at the price of a Dyson because – despite their quality – they can be seriously expensive vacuums. And when you've got options from the likes of Bissell and Shark that are just as good in my eyes for a whole lot less then I find it hard to justify the cost.

However, with this Dyson Digital Slim down to a little over $200, even I'd be tempted to pick this up. It's similar to the entry-level Dyson V8 in terms of power and performance, making it a fairly basic vacuum. Still, for general cleaning in a pet-free home this is more than up to the task – and at a great budget-friendly price when it comes to the usually premium brand.

Dyson Digital Slim: was $499.99 now $229.99 at Best Buy

Collage of Black Friday deals including TVs, cameras, laptops, tablets, vacuums and more

(Image credit: Future)

Welcome to TechRadar's live coverage of this year's Black Friday deals. Like me, you may be a little taken aback to see so many sales already underway this early in November, but it's clear we've entered a new norm for the end-of-year bargain extravaganza. Instead of a rush of offers over a few days, it's now a month-long event.

Retailers such as Best Buy, Walmart, Target, and Samsung have already launched their full sales. Others have dozens of early deals, with the full events set to start in a matter of days.

Because of that, I've kickstarted our live coverage early as well so I can share what I think are all the best offers available today based on my eight years of experience covering Black Friday. I'm also drawing on the expertise of the full TechRadar team so you only see top deals on the highest-rated products that we've tested – as well as a few cheap bargains and stocking-fillers.