Airbnb may produce original programming to hook travelers

Image credit: Airbnb

Airbnb is considering producing its own television content to stream through the Airbnb app, in order to persuade users to visit new locales.

The popular travel app helps connect would-be globetrotters with apartments, hotels and residences for their travels. According to a report by Reuters, Airbnb has been toying with the idea of producing its own television content for the past three years.

The initiative is reportedly being pushed by CEO Brian Chesky, with everything from travel docs to mini-series featuring Airbnb hosts on the table. One source described the idea as “Let’s do shows. Let’s do films, because we want to be travel-everything.”

Using one of our favorite guilty pleasures (watching TV) to provoke travel habits is a smart move, and could see Airbnb finally position itself as a lifestyle brand rather than a travel agency in the vein of Expedia.

Show business is big business

What would Airbnb programming even look like? We know the company has been involved in travel documentaries before, notably Gay Chorus Deep South and even an upcoming TV show for the Apple TV Plus streaming service. It's unlikely we'd see a travel-themed drama or comedy show (though we'd love to see it try).

With both Disney Plus and Apple's streaming platform set to launch in the coming months, and the TV landscape increasingly full of video content no one could ever have time to get through, is there room for a travel app to cash in on our taste for TV? 

If skimming through a documentary on Parisian cuisine, or backpacking through South America, is going to help users imagine themselves in far-flung locales – and help Airbnb distinguish itself from the competition – it could well work out well for the service.

Henry St Leger

Henry is a freelance technology journalist, and former News & Features Editor for TechRadar, where he specialized in home entertainment gadgets such as TVs, projectors, soundbars, and smart speakers. Other bylines include Edge, T3, iMore, GamesRadar, NBC News, Healthline, and The Times.

Latest in Televisions
Hisense U8 series TV on wall in living room
Hisense announces 2025 mini-LED TV lineup, with screen sizes up to 100 inches – and a surprising smart TV switch
Samsung QN90F on yellow background
Samsung announces US prices for its 2025 mini-LED TV lineup, and it’s good and bad news
Hisense U7N Prime Day 2024 deal image
The Hisense U7N was one of the best TVs I tested in 2024, and it just had its price slashed at Amazon
Samsung HW-Q990D soundbar with Halloween theme over the top
Samsung promises to repair soundbars bricked by its disastrous software update for free – but it'll probably involve shipping
LG C3 deal image on blue background
Woah – LG's C3 OLED TV just crashed to its lowest price ever for March Madness
Samsung Wireless One Connect on stone pedestal
I tested Samsung's new wireless TV connection box, and gamers need to know one thing
Latest in News
Buzz Lightyear Space Ranger Spin Rennovations
Disney’s giving a classic Buzz Lightyear ride a tech overhaul – here's everything you need to know
Hisense U8 series TV on wall in living room
Hisense announces 2025 mini-LED TV lineup, with screen sizes up to 100 inches – and a surprising smart TV switch
Nintendo Music teaser art
Nintendo Music expands its library with songs from Kirby and the Forgotten Land and Tetris
Opera AI Tabs
Opera's new AI feature brings order to your browser tab chaos
An image of Pro-Ject's Flatten it closed and opened
Pro-Ject’s new vinyl flattener will fix any warped LPs you inadvertently buy on Record Store Day
The iPhone 16 Pro on a grey background
iPhone 17 Pro tipped to get 8K video recording – but I want these 3 video features instead