Amazon wasn’t content with just one set day for deals. While the internet may have decided on a single day to unleash its best deals on your favorite products - Cyber Monday - Amazon is stretching it out for seven full days and giving it a new moniker: Cyber Week.
While this is an absolute brutal assault on its retail competitors, it’s actually a fairly good deal for your wallet. Case in point? The 38% off deal on the Amazon Fire TV Stick.
Amazon’s pint-sized video streaming device usually sells for $39/£39 - probably the best deal this side of a Chromecast - but, this week only, Amazon’s cut that price but 38% - or around $15/£15 for us non-math people.
That brings the grand total for the Amazon Fire TV Stick to $24.99 - or, if you live in the UK, £24.99.
Why is this worthwhile? We could prattle off the history of Amazon’s storied streamer - how it launched back in 2014, sold out immediately and how the latest model crammed Alexa into an already smart streamer - but we’ll spare you the boring details. Instead, just know that it’s a great deal on a great streamer and could make for a great small present for the holidays.
Snag an Amazon Fire TV Stick for $24.99 on Amazon!
If you're after a cheap streaming video stick, and Google's Chromecast isn't cutting it for you, we have good news: Amazon's Fire TV Stick is on sale right now for $25. Prime Video plus Netflix plus Amazon Music plus Alexa? Sounds good to us.
Amazon Fire TV is only £24.99 on Amazon.co.UK
If you're looking for the British-English version of the Amazon Fire TV Stick, you can find it on sale on Amazon's UK website for around £25. Considering it usually retails for £40, it's one of the best deals this streamer's ever seen.
- On the lookout for great deals? Don't miss our Cyber Monday 2017 page!
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Nick Pino is Managing Editor, TV and AV for TechRadar's sister site, Tom's Guide. Previously, he was the Senior Editor of Home Entertainment at TechRadar, covering TVs, headphones, speakers, video games, VR and streaming devices. He's also written for GamesRadar+, Official Xbox Magazine, PC Gamer and other outlets over the last decade, and he has a degree in computer science he's not using if anyone wants it.