Anker Innovations recently launched its first flagship store at City Centre Mirdif in Dubai, UAE. Envisioned as a space that caters to the dynamic needs of UAE’s diverse demographic, the flagship store will offer all of Anker’s products along with their sub-brand eufy.
The experiential store will act as a destination hub that showcases Anker Innovations’ latest offerings across its brands, including Anker Charging, eufy Smart Home, Soundcore Audio, Anker Work and Nebula projectors. These products are part of the connected living experience that Anker aims to provide to its users. They are powered by artificial intelligence (AI) and connected via the internet of things (IoT) that can be controlled from anywhere, at any time, through the eufy app available on all smartphones.
The Middle East Smart Homes Market is projected to grow at a compound annual growth of around 24% during the forecast period, i.e., 2021-26. The growth of the market is driven by the rapidly increasing concerns over home security entwined with rising customer awareness about various benefits of smart home devices, such as remote monitoring, improved safety, energy management & efficiency, video analytics & motion detection, customization, etc.
Of all countries, the UAE is projected to dominate the market with the largest share over the forecast years, most prominently due to the rapidly improving living standards of people and growing utilization of smart home solutions for greater convenience in line with luxury living.
Anker has created sub-brands for each function of the smart home to make it easier for the users to pick and choose the suitable products for them depending on their needs, some of these brands are:
eufy Clean
In 2022, the eufy WetVac W31 was launched to make cleaning easy and quick. What makes the high-powered vacuum-mop even more special is not just its ability to self-clean after use, but also switch between modes in a quick and agile manner. Cleaning hardwood floors, carpets and tiles can be done seamlessly without stopping for even a second to change extensions or vacuum heads.
eufy Security
Home security has become more important than anytime before. and Anker has made sure to provide its users with smart home security cameras. The two major products in this line are the eufy SoloCam S40 and the eufy Video Doorbell Dual.
These products are made with convenience in mind. The smart cameras can be accessed from your smartphone or smart device via the eufy Security application, and they offer great technologies like the high resolution 2K video on the dual-camera doorbell with dual camera to cover all the blind spots that couldn’t be covered otherwise with conventional cameras.
Another eufy security solution is the Solo Cam S40 which depends on solar power to charge its battery and uses AI to detect people, The best part about the eufy Solo Cam S40 is its two-way audio.
Anker Charging
Anker has impressed us with its powerful and compact chargers. its latest PowerPort III 3-Port 65W charger is not only powerful enough to power a 2020 MacBook Pro 13-inch at full speed but is perhaps the only charger you need for all your gadgets.
The second-generation version of the gallium nitride-based components that Anker uses in its latest product offers a 20 percent increase in working efficiency. This translates to less heat but also assists with enhancing the overall lifespan of the chargers that are consistently getting smaller as well as more powerful and efficient.
Soundcore
Soundcore is Anker's offering in the audio space. Their solutions feature proprietary technology like Bass Up which intensifies bass in real-time to HearID that intelligently tests an individual’s hearing all of which create a tailor-made sound profile that is unique for each and every individual.
The clarity of sound and overall experience of all headphones and earbuds offered by Soundcore is quite exceptional.
Nebula
Nebula is Anker’s sub-brand for projectors and portable entertainment devices. This includes Nebula Mars and Nebula Capsule—the world’s first smart, portable cinema.
The Nebula Cosmos Laser video projector for example can reach an intensity of 2,400 ISO lumens, which is so bright you can even watch with the lights on.
At the new store, visitors will be able to learn and purchase all the aforementioned products along with some of the most innovative solutions to charge their respective lives.
