Best Black Friday Apple deals 2024: early deals now live
Shop early deals on AirPods, iPads, MacBooks and smartwatches
Early Black Friday Apple deals are available to shop right now. Thanks to early sales in the UK and Black Friday events kicking off later in the week in the US, you can look forward to record-low prices on AirPods, iPads, MacBooks, smartwatches, iPhones, and Apple accessories.
Black Friday deals always include some of the best prices of the year on iPads, iPhones, MacBooks, AirPods, the Apple Watch, and popular accessories. At this year's Black Friday sale, I predict you'll find significant discounts on Apple's latest devices, including the AirPods 4, the Apple Watch 10, and the iPhone 16, as well as record-low prices on older models, like the AirPods Pro 2, the 10.2 iPad, and the M2 MacBook Air.
While the official Black Friday date is November 29, retailers in the UK like Argos have already launched its early Black Friday sale, and in the US, Target, Best Buy, and Walmart will kick off their early Black Friday events later this week. While we wait for official Black Friday Apple deals in the US, I've listed top offers, which include impressive discounts on iPads, AirPods, MacBooks, and the Apple Watch.
The best early Black Friday Apple sales (US)
- Amazon: AirPods, iPads & MacBooks from $89
- Apple: trade-in credits on new devices
- Best Buy: iPad deals from $229.99
- Verizon: Get an iPhone 15 Pro from $37.77/mo
- Walmart: $200 off Watch, AirPods & iPads
The best early Black Friday Apple deals (US)
Apple AirPods (2nd Generation): was $159 now $89 at Walmart
AirPods are always popular during Black Friday, and Walmart has Apple's cheapest AirPods, the AirPods 2, on sale for just $89. That's the best deal you can find right now, only $20 more than the record-low price. This offer is highly recommended if you want new AirPods and don't need noise-canceling technology.
Apple AirPods 4 (without active noise cancellation): was $129 now $119 at Amazon
I predict Apple's all-new AirPods 4 will be a hot item at this year's Black Friday sale, and you can already grab a first-time discount at Amazon. The AirPods 4 feature a new design for all-day comfort and pack Apple's H2 chip, which supports personalized spatial audio and voice isolation. You're also getting a redesigned case with 30 hours of battery life and supports USB-C for wireless charging.
You can also get the AirPods 4 with active noise cancellation on sale for $167.99 (originally $179).
Apple Watch Series 9: was $399.99 now $299 at Walmart
Thanks to the Apple Watch 10 release, Walmart has the best-selling Apple Watch 9 on sale for a record-low price of $299 - beat last year's Black Friday deal. The Series 9 smartwatch packs Apple's S9 SiP chip, which delivers a brighter display and 18 hours of battery life. You also get advanced health and safety features, GPS technology, and the new double-tap capability that lets you use your watch without touching the display.
Apple Watch Series 10: was $399.99 now $375.99 at Amazon
The all-new Apple Watch Series 10 is on sale at Amazon for a record-low price. While a small discount, it's an impressive deal ahead of Black Friday for a newly released Apple device and the best price. The Apple Watch 10 includes upgrades such as Apple's new S10 chipset, sleep apnea detection, depth gauge, and a new design featuring the most advanced display.
Apple iPad 10.2 (2021): was $329.99 now $199.99 at Best Buy
Apple's best-selling 10.2 iPad dropped to $199.99 during Prime Day, and Best Buy has brought this excellent deal back ahead of Black Friday. While the tablet is an older model, it still packs a 10.2-inch Retina display, and the A13 Bionic chip ensures excellent picture quality and superior performance. The entry-level tablet can do it all without issue, according to our Apple iPad 10.2 review, whether browsing the net, streaming media, light work, or playing games.
Apple iPad mini (64GB, 2021): was $499 now $349 at Amazon
Just ahead of Black Friday, Amazon has the 2021 iPad mini back down to a new record-low price of $349. You get a powerful A15 Bionic chip, 64GB of storage, and an 8.3-inch Liquid Retina display, making this iPad mini a great choice if you're looking for a smaller tablet with premium features. The handheld iPad is a fantastic buy if you're looking for a smaller tablet that still packs a fully premium specs sheet.
The best Apple sales ahead of Black Friday (UK)
- Amazon: the best prices on Apple devices
- Argos: AirPods, MacBooks, iPhone & more
- Very: discounts on AirPods & MacBook Pro
- Currys: fast shipping & price matching
- John Lewis: AirTags, iPads & Macbooks from £28
The best early Black Friday Apple deals (UK)
Apple AirPods 4: was £129 now £119 at Laptops Direct
These are very new, so any discount on them is good – though I'm hoping we'll see another £10 dropped from the price later in Black Friday. The AirPods 4 feature a new design for all-day comfort, and pack Apple's H2 chip, which supports Personalized Spatial Audio and voice isolation. You're also getting a redesigned case with 30 hours of battery life and supports USB-C for wireless charging. This version doesn't include noise cancellation, wireless charging or the Find My speaker in the case.
Apple AirPods 4 with Active Noise Cancellation: was £179 now £169 at Amazon
If you want Apple's open-ear design that doesn't go right into your ear canals, but you still want active noise cancellation to make it easier to hear your music, these are the buds for you. They also have spatial audio, Find My in the case (including a speaker), and wireless charging. They sound very fun, too, with a full sound. At £10 off, I'd still advice most people to wait for AirPods Pro 2 to fall to £180 again, and pay the little amount more for even better sound and features – but if you want this kind of ear fit, this is the best price for these so far.
Apple iPad 10.2 (2021): was £369.99 now £299 at Argos
The 2021 iPad may be slightly older tech, but the 10.2-inch Retina display and A13 Bionic chip ensure excellent picture quality and superior performance to this day. The entry-level tablet can do it all without issue, according to our Apple iPad 10.2 review, whether that's browsing the net, streaming media, light work, or playing games. Today's deal at Argos brings the tablet down to £299, which is a match for the best price yet at the retailer.
Apple Watch Series 9 (41mm): was £349 now £299 at Argos
While it's no longer the latest model on the market, no one can deny that the Apple Watch Series 9 isn't an exceptional smartwatch - and one that's still great for the vast majority of users. Alongside the S9 chipset and a great display, the Series 9 features all the excellent lifestyle and fitness apps these watches are known for as well as the exceptionally useful double-tap gesture control.
Black Friday Apple deals 2024 - FAQs
When is Black Friday?
Black Friday 2024 takes place on Friday, November 29. The actual date shifts, but the day of the week stays the same: it's always the Friday after Thanksgiving.
While that's the official date, we should see Black Friday Apple deals well before then. Best Buy has announced that its early Black Friday sale in the US will kick off on November 8, and Walmart's Black Friday events will start on November 11.
When do Black Friday Apple deals start?
While the official Black Friday date is November 29, you should see Apple deals much earlier than that. It seems like every year, sales start earlier than before, with deals popping up in early November.
Best Buy announced a series of Black Friday sales in the US starting on November 8, and Walmart will kick off Black Friday deals on November 11.
In the UK, Argos has announced that its Black Friday sale will start on November 1—earlier than ever before.
That means you don't have to wait until November 29 to score an impressive discount on an Apple device. Based on previous years, some of the best deals on AirPods, iPads, MacBooks, and smartwatches will be released at early sales.
The best way to find early Black Friday Apple deals is to bookmark this guide. The team at TechRadar is scouring early sales and checking the top retailers to ensure this page is filled with all the best Black Friday Apple deals as soon as they become available.
Where to find the best Black Friday Apple deals?
As soon as Black Friday Apple deals become available, this guide will have all the best offers on AirPods, MacBooks, iPads, iPhones, Apple Watches, and Apple accessories. If you want to browse retailers right now, I've listed the best Apple sales in the US and UK below.
US:
Amazon - record-low prices on new Apple devices
Apple - no discounts, but trade-in offers are available
Best Buy - the best iPad and MacBook discounts
Walmart - best prices on older model Apple devices
UK:
Amazon: big savings on the latest Apple devices
Argos: iPhone deals from £379
Currys: MacBook deals from £999.99
John Lewis: Apple deals from £129
If you want to save more on Apple devices? Check out our Apple promo codes page and see our Black Friday AirPods deals guide and our Black Friday iPad deals roundup.
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Mackenzie Frazier is the deals editor in the US for TechRadar at Future plc. She's been sharing deal advice for Future for the past six years and loves finding products that consumers want at the best possible price. She's had 11 years of experience working in e-commerce and loves being a mom to her two little boys.