All the ways you can get an Apple TV Plus free trial in 2024

A Ted Lasso promotional poster with two devices projecting the same image in front of it
Find out how to get an Apple TV Plus free trial. (Image credit: Apple)

An Apple TV Plus free trial is the best way to try out one of the best streaming services. While it has a far more slender content library than giants like Netflix and Prime Video, the service has maintained an affordable price point.

That's with 4K streams and absolutely no ads. But that's not the only way it differs from many of its competitors. Apple still offers an incredibly generous 7-day Apple TV Plus free trial, alongside a plethora of other ways to extend and try out its service for free.

The streamer is built almost exclusively on original programming. Among the best Apple TV shows include huge hits like Severance, Silo, and Ted Lasso, the latter of which has been rumored to return for another season despite looking like it had come to an end.

Apple's streaming service also has some great movies too. From Oscar darlings CODA and Killers of the Flower Moon to documentaries like The Last of the Sea Women, there are plenty of best Apple TV movies to sink your teeth into.

If you'd love to learn more about why Apple TV Plus won TechRadar's Streaming Service of the Year award in 2024, you'll need to get yourself a free trial. Here are the ways you can get yourself one and what to expect.

Steps for how to get an Apple TV Plus free trial

  • Visit the Apple TV Plus app or site
  • Sign-in or create a new Apple TV Plus account
  • Start your Apple TV Plus free trial

Step by step guide for how to get an Apple TV Plus free trial

Visit the Apple TV Plus app or site

(Image: © Apple TV)

To get started, head to the Apple TV Plus website via your web browser or the Apple TV Plus app on your Apple device. You'll be taken to their homepage which looks like the above, prompting you to sign up for the service to "get total access" to their content.

The blue bar at the bottom of the screen has a button that reads "accept free trial", simply click on that to get started. This will take you to the first stage of the setup, to get 7 days free.

Sign-in or create a new Apple TV Plus account

(Image: © Apple TV Plus)

The next menu prompts you to either continue with the email address you use on your Apple devices, or create a new one so you can start watching Apple TV Plus. You can read more about how Apple manages your data at the hyperlink below if you wish, or select "continue" to move to the next step.

If you are setting up a new account, you will set a password, provide your name and date of birth and accept the Terms and Conditions on the next page.

Start your Apple TV Plus free trial

(Image: © Apple TV)

Once you've done that, you'll get a pop up asking you to accept your free trial. It confirms it is free for a seven day period, then will change to $9.99/£8.99/ AU$12.99 per month. Click "accept free trial", confirm your billing information if needed, then you're in.

How to get an Apple TV Plus free trial: FAQs

How long does an Apple TV Plus free trial last for?

Anyone new to Apple TV Plus can make the most of a 7-day free trial before being charged the standard Apple TV Plus cost of $9.99 / £8.99 / AU$12.99 a month (or $99.99 / £89.99 / AU$129.99 if you opt for the annual plan).

Can I get an Apple TV Plus free trial as a student?

Students are among those who could bag an extended Apple TV Plus free trial – and enjoy Apple’s eclectic line-up of shows for three months or even longer!

If you’re studying at a degree-granting university or college, all your entertainment dreams have come true. Not only does a subscription to the Apple Music student plan mean paying $5.99 rather than $10.99 a month, but Apple TV Plus is thrown in at no extra charge.

Apple One subscription service

Apple One includes Apple TV Plus (Image credit: Apple)

Can I get an Apple TV Plus free trial when I purchase an Apple product?

Yes! For anyone treating themselves to a new Apple device, you can get three months of Apple TV Plus absolutely free with your purchase – eligible on any iPhone, iPad, iPod touch, Apple TV, or Mac. Just remember to redeem the deal within 90 days of purchase.

Can I get an Apple TV Plus free trial if I'm a Apple One subscriber?

If you haven’t already signed-up for Apple TV Plus, then you can trial it free for a month as part of an Apple One subscription. There are three plans available, all of which include Apple Music, Apple Arcade, and iCloud storage.

The three plans are:

Individual: $19.95 / £18.95 per month and includes Apple TV Plus, Apple Music, Apple Arcade, and 50 GB of iCloud storage

Family: $25.95 / £24.95 per month and includes all the services in the Individual plan, plus the ability to share with up to five family members

Premier: $37.95 / £36.95 per month and includes all the services in the Family plan, plus Apple News Plus and Fitness Plus

How do I cancel my Apple TV Plus free trial?

If after your free trial you don't wish to continue your Apple TV Plus subscription, you can cancel – just make sure you do so before your trial expires so that you're not charged.

To cancel your Apple TV Plus free trial, follow these steps:

  1. Head to the Apple TV Plus website
  2. Go to Settings and click Manage
  3. Click on Cancel Subscription under Edit Subscription
  4. Then you'll be asked to Confirm your cancellation

You can also do the same through the Apple App Store if you're an iPhone/iPad user, as well as through the Apple TV Plus app.

If you have an Apple TV, you can cancel your subscription through your device as well.

Other Apple TV Plus offers

There are a number of other ways to claim an extended Apple TV Plus free trial, anywhere between three months and six months long. In the US and the UK this can be done through particular retailer deals, phone plans, and other device sign ups.

US Apple TV Plus free trial deals

UK Apple TV Plus free trial deals

Apple TV Plus free trial: $9.99$0 at Apple

Apple TV Plus free trial: was $9.99 a month now $0 at Apple
Home to huge shows including The Morning Show and Ted Lasso, Apple TV Plus is constantly adding new titles to its slight but quality line-up. This includes new breakout shows like Severance, Bad Sisters, and Will Smith's Emancipation. Sign up and see if it's for you with the Apple TV Plus free trial.

Final thoughts

Adam Scott in Severance

Severance is one of Apple TV Plus' most popular shows. (Image credit: Apple TV Plus)

If the service doesn’t grab you, remember to cancel before the 7-day trial ends to avoid being charged. Otherwise, payment will continue to be taken each month.

For those wanting to sign up annually, Apple seems to keep this option fairly hidden during sign-up. You'll likely need to initially sign up to its monthly plan, then go to the Apple TV app > Account > Manage Subscriptions and change to the yearly plan.

For more information about how to sign up to Apple TV Plus, then read our Apple TV Plus guide.


Daniel Pateman

Daniel Pateman is a freelance writer, producing articles across the cultural spectrum for magazines like Aesthetica, Photomonitor, The Brooklyn Rail and This is Tomorrow. He also provides text-writing services to individual curators and artists worldwide, and has had work published internationally. His favourite film genre is horror (bring on Scream 5!) and he never tires of listening to Absolute 80s on the radio.

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