Apple Watch 7 will be hard to find – but it may still accompany iPhone 13 at launch

Apple Watch 6
(Image credit: Apple)

The rumored Apple Watch 7 is coming, but it'll reportedly be scarce at launch, and the wearable’s upgraded display is allegedly the culprit behind the production delays.

Apple will announce the 'Apple Watch Series 7' in its usual September slot alongside the new iPhone 13 series, according to Bloomberg's Mark Gurman. But some models may ship late or in small quantities:

"I’m led to believe that we’ll see an announcement during the usual September event alongside the iPhone, but there will be a mix of the models shipping late or in small quantities. That shouldn’t be too unfamiliar to those who witnessed the original Apple Watch launch in 2015."

The previously reported production difficulties had sparked speculation about whether Apple may delay the announcement and release. But it looks like the iPhone maker is opting for a constrained rollout instead.

Apple Watch Series 7: details and launch

The Apple Watch 7 is expected to bring the most significant redesign since that first model’s launch more than six years ago (yes, it's been that long). 

It will reportedly have a bigger screen, moving to 41mm and 45mm from the current 40mm and 44mm. The screen is also expected to sit closer to the watch’s glass surface by using a new lamination technique. Apple Watch 7 would also include flat edges and an updated processor.

Combined with the typical demand for updated Apple products, the new Apple Watch would likely be tough to find initially. During the first-generation Apple Watch launch in 2015, pre-orders sold out quickly, and availability was back-ordered for months before Apple’s supply chain finally caught up with demand.

Apple is allegedly planning at least one virtual event in September, showcasing the iPhone 13 along with the new Apple Watch. Other expected 2021 products include AirPods 3, a new iPad 2021, an updated iPad Air 5, an iPad mini 6 and a refreshed MacBook Pro 14-inch.

Given the historical timing of Apple events, the Cupertino company could send invites for the iPhone event as early as this week.

TOPICS
Will Shanklin
Freelance Contributor

Will Shanklin began writing for online-tech publications more than a decade ago. He has worked for media outlets including Digital Trends, AppleInsider, Android Central, Geek, and HuffPost. He also spent five years building and running a Mobile Tech section at New Atlas (formerly Gizmag). A recent Denver transplant, Will enjoys the area’s nature, live music, and other fun activities.

Read more
Apple Watch Series 10 42mm vs 46mm side by side
Apple Watch Series 11: Everything we know so far
Apple Watch Ultra 2 timer
Apple Watch Ultra 3 and SE 3 both leaked for 2025, but only one is set for a redesign
An Apple Watch Ultra 2 on an orange background
Apple Watch Ultra 3: Everything we know so far
Garmin Instinct 3 next to the Apple Watch Ultra 2
New figures claim the smartwatch market just shrunk for the first time ever, and the Apple Watch Ultra 3 is to blame
Apple Watch Ultra 2 displaying a step count and distance
Apple Watch Ultra 3 could bring a massive health upgrade
best Apple Watch 7 deals
The best Apple Watch 7 deals and sales for March 2025
Latest in Smartwatches
Oppo Watch Mini X2 teaser
Oppo Watch X2 Mini teaser could be our first glimpse of the smaller OnePlus Watch 3
Google Pixel Watch 3
Google Pixel Watch 3's Loss of Pulse Detection could save your life – here's how the company created it
Apple Watch foldable display patent
Forget the folding iPhone – Apple has patented a foldable Apple Watch with two screens
Apple Watch Ultra 2
7 hidden features on your Apple Watch you should start using right now
Core Time 2 + iPhone 15 blue
'They're stopping our watches from being awesome.' Pebble founder takes the fight to the Apple over its walled ecosystem
Polar Vantage M3 smartwatch worn on wrist
Polar's entire sports watch lineup just got a major upgrade, and it'll make your training more effective than ever
Latest in News
L-mount alliance
Sirui joins L-Mount Alliance to deliver its superb budget lenses for Leica, DJI, Sigma and Panasonic cameras
Security padlock and circuit board to protect data
Trust in digital services around the world sees a massive drop as security worries continue
Samuel and Romy standing very close together in A24's Babygirl movie
Everything new on Max in April 2025, including A24's Babygirl and The Last of Us season 2
An AMD Radeon RX 9070 XT made by Sapphire on a table with its retail packaging
AMD’s secret weapon against Nvidia seems to be stock – way more RX 9070 GPUs are rumored to be hitting shelves than RTX 5000 models
Hacker silhouette working on a laptop with North Korean flag on the background
North Korea unveils new military unit targeting AI attacks
Seth Milchick and Kier Eagan's animatronic speaking in Severance season 2 episode 10
Apple TV+ announces Severance has been renewed for season 3 after that devastating finale