Apple's official Instagram account is all about photos Shot on iPhone

Apple just joined the 21st Century by launching an official Instagram account. You can scope and follow @apple right now, if you're so inclined.

Apple's Insta appears to be solely focused, at least for the time being, on highlighting "Shot on iPhone" photos and videos, images that are part of a campaign Apple launched to show off the snapping prowess of the iPhone 7 and iPhone 7 Plus

Previously relegated mostly to billboards, Shot on iPhone has moved to a higher-tech and much cooler platform. 

The account currently features nine gallery posts, all having gone up earlier today, each with clips of photos and videos taken by different users. 

Almost every set is accompanied by words spoken by the photographer, and the voice-overs explain things like their motivation to capture certain images or their feelings on photography in general. It's an eclectic and creative mix, and Apple is inching close to 100,000 followers at the time of writing.

iTunes and Apple Music had their own official Instagrams before today, but this marks the first time Apple proper has joined the service. Rivals like Google, Microsoft and Samsung beat Apple to Insta, too.

It's a smart move by Apple to launch an account on the world's biggest photo sharing platform for several reasons (here's one: Millennials), but this could also be setting some crucial groundwork for the iPhone 8 launch next month. 

With the camera a perpetually important piece of the new iPhone puzzle, being able to show off shots taken with its snapper and highlight the 10th anniversary iPhone on Instagram is yet one more (and totally hip) way for Apple to connect with shoppers.

Anyone can "submit" photos to be featured on Apple's Instagram by tagging their posts #ShotoniPhone. Who knows, you could be next!

TOPICS
Michelle Fitzsimmons

Michelle was previously a news editor at TechRadar, leading consumer tech news and reviews. Michelle is now a Content Strategist at Facebook.  A versatile, highly effective content writer and skilled editor with a keen eye for detail, Michelle is a collaborative problem solver and covered everything from smartwatches and microprocessors to VR and self-driving cars.

Latest in iPhone
Three iPhone 16 handsets on show
Apple could launch an iPhone 17 Ultra this year – but we've heard these rumors before
Apple iPhone 16e on blue background with big savings text overlay
Total Wireless' latest iPhone 16e deal gets you $300 off plus a cheap plan for a year
The Apple iPhone 16e held at a slant at a window
From iPhone to Android and (almost) back again – the iPhone 16e failed to lure me back to iOS
Apple iPhone 16 Pro Max REVIEW
The latest iPhone 17 Pro Max leak may have given us another look at its upcoming redesign
Apple iPhone 16 Pro Max REVIEW
New iPhone 17 Air leak may have revealed some key specs – and how it compares to the iPhone 17 Pro Max
Apple iPhone 16 Review
Three iPhone 17 model dummy units appear in a hands-on video leak
Latest in News
A super close up image of the Google Gemini app in the Play Store
It's official: Google Assistant will be retired for phones this year, with Gemini taking over
Quordle on a smartphone held in a hand
Quordle hints and answers for Sunday, March 16 (game #1147)
NYT Strands homescreen on a mobile phone screen, on a light blue background
NYT Strands hints and answers for Sunday, March 16 (game #378)
NYT Connections homescreen on a phone, on a purple background
NYT Connections hints and answers for Sunday, March 16 (game #644)
Three iPhone 16 handsets on show
Apple could launch an iPhone 17 Ultra this year – but we've heard these rumors before
Super Mario Odyssey
ChatGPT is the ultimate gaming tool - here's 4 ways you can use AI to help with your next playthrough