Assassin’s Creed Infinity reportedly embraces live service model – but some gamers fear the worst

Assassin's Creed Valhalla Asgard
(Image credit: Ubisoft)

Assassin’s Creed is set to fully go the live service game route in the future according to a fresh report.

Bloomberg asserts that Ubisoft is working on Assassin’s Creed Infinity, a new project which has just been confirmed by the publisher. As the name suggests, Infinity sets the stage for a ‘massive online platform’ that can be added to and evolved as time goes on, according to inside sources who are developing this creation.

Assassin’s Creed Infinity is still apparently ‘years away’ from fruition, but it’ll involve multiple settings within its environment, effectively being a bunch of games which are all connected in this sprawling hub rather than being separate titles. Naturally, there’ll be room to build multiple expansions as time passes in typical live service fashion.

Of course, this isn’t really a shock, as the Assassin’s Creed franchise has already gone down the games-as-a-service route to some extent with more recent outings. If we look at the latest instalment, Assassin’s Creed Valhalla, it has a season pass and has already dripped out a wedge of content and a major DLC expansion (another expansion is imminent and should arrive this month or next – with more to come in 2022).

However, Assassin’s Creed Infinity is more ambitious than this, with a more overarching scope to tie gamers in, happening on a much larger scale as a home for multiple games, not just expansions.

Predictably, there’s been some unhappy reaction from gamers out there to this news, who fear that rather than having a neat hub to connect different games (locations and time periods), this will instead lead down a road of increasing leverage on players to fork out for more and more content.

At this stage, though, it’s jumping the gun to get too pessimistic, and it’s really not clear at all how this new live service scheme of things will work. Indeed, the Bloomberg report makes the point that Infinity could change from how even Ubisoft sees it right now, and it’s very much a project in ‘flux’. Feedback and reaction, then, will theoretically be useful in shaping how Infinity ends up.

Infinity and beyond

A spokeswoman from Ubisoft who talked to Bloomberg acknowledged the existence of Assassin’s Creed Infinity, but wouldn’t be drawn to give any details beyond that (unsurprisingly at this stage). All that the spokeswoman would officially say is that Ubisoft is planning to “exceed the expectations of fans who have been asking for a more cohesive approach” to the franchise.

Furthermore, Ubisoft just officially confirmed the project with a short announcement as we mentioned at the outset, in which Infinity was called an “early-in-development project”, with Ubisoft stating that: “Rather than continuing to pass the baton from game to game, we profoundly believe this is an opportunity for one of Ubisoft’s most beloved franchises to evolve in a more integrated and collaborative manner that’s less centered on studios and more focused on talent and leadership, no matter where they are within Ubisoft.”

When it comes to development, Infinity will see Ubisoft’s Montreal and Quebec teams, which have now been unified, jointly work on the project, each with a separate creative director – but with the Quebec studio ultimately in charge of the franchise (with this cross-studio collaboration headed by executive producer Marc-Alexis Côté).

Darren is a freelancer writing news and features for TechRadar (and occasionally T3) across a broad range of computing topics including CPUs, GPUs, various other hardware, VPNs, antivirus and more. He has written about tech for the best part of three decades, and writes books in his spare time (his debut novel - 'I Know What You Did Last Supper' - was published by Hachette UK in 2013).

Read more
Assassin's Creed Infinity lineup of characters
The new Assassin's Creed Animus Hub is exactly the kind of thing I expected it to be: part launcher, part lore and story hub, and a sensible central point
Assassins Creed Codename Hexe logo, formed from a bundle of twigs ganging from a branch
Assassin's Creed Codename Hexe - everything we know
Key art for Assassins Creed codename jade featuring Xia standing between open golden gates overlooking the Great Wall of China
Assassin's Creed Jade - everything we know so far
Naoe and Yasuke fight side by side
Assassin's Creed Shadows - everything you need to know
A screenshot showing Naoe looking at the hidden blade in Assassin's Creed Shadows
Beware of spoilers! Early copies of Assassin's Creed Shadows have been leaked weeks before its release
Assassin's Creed Shadows key art showing Naoe and Yasuke drawing weapons and standing side by side, against a red background
Assassin's Creed Shadows pre-order sales are in line with one of the biggest entries in the franchise
Latest in Consoles & PC
Image of Naoe in AC Shadows
Assassin's Creed Shadows is hands-down one of the most beautiful PC ports I've ever seen
Image of AC Shadows cover art & Steam Deck
It's not perfect, but Assassin's Creed Shadows' performance is impressive - it runs smoothly on the Steam Deck and Asus ROG Ally
Steam Deck OLED in limited edition white color
With a single update SteamOS could turbocharge handheld PCs – here's how
Samus Aran leaping through space
Metroid Prime 4 tipped to be at the heart of April's Nintendo Switch 2 deep-dive
Nintendo Switch 2
Nintendo Switch 2 expected to have AI upscaling and I can't wait to finally play Tears of the Kingdom with upgraded graphics
Asus ROG Ally using Steam
I think Asus could be the perfect partner for an Xbox handheld – but I have questions
Latest in News
Xbox Series X and Xbox wireless controller set to a green background
Xbox Insiders are currently testing a new Game Hub feature that looks useful, but I've got mixed feelings about it
A stylized depiction of a padlocked WiFi symbol sitting in the centre of an interlocking vault.
Broadcom warns of worrying security flaws affecting VMware tools
Microsoft Surface Laptop and Surface Pro devices on a table.
Hate Windows 11’s search? Microsoft is fixing it with AI, and that almost makes me want to buy a Copilot+ PC
Oura Ring 4
Activity tracking on Oura Ring is about to get a whole lot better, but I've got bad news about your step count
Google Pixel Buds Pro 2
Cleaned your Pixel Buds Pro 2 recently? If not, you might be getting worse sound
Google Maps on a phone being held in someone's hand
Google Maps is getting two key upgrades, for easier route planning and quicker access to Gemini AI