Automattic buys Prospress in digital subscription push

Image credit: Shutterstock (Image credit: Shutterstock)

The company behind WordPress.com and WooCommerce, Automattic has acquired the startup Prospress as it looks to expand its digital subscription offerings.

The small startup made a name for itself by developing a recurring payment solution specifically designed for WooCommerce called WooCommerce subscriptions.

By acquiring Prospress, Automattic will be able to charge its customers regularly through digital subscriptions to WooCommerce while controlling a larger part of the ecommerce stack.

In addition to WooCommerce subscriptions, Prospress has also developed several other online tools including a marketing automation tool to remind customers when they have abandoned their carts while shopping online and a tool to test an online store's checkout functionality before it goes live.

Prospress acquisition

Once the acquisition is complete, the Prospress team will continue work on its own products while joining the rest of the WooCommerce team.

Currently the company has 20 employees which gives you an idea of its size compared to Automattic which has 900 employees.

Shopify, which directly competes with WooCommerce, doesn't provide subscriptions on its own and customers have to rely on third-party products like Bold or ReCharge.

WooCommerce's head of payments Paul Maiorana explained in a press release how Prospress will help the company build out its subscription model, saying:

"The eCommerce subscription market has grown by more than 100 percent a year over the past five years. Subscriptions are an important part of the WooCommerce experience, so we're excited to work even more closely with Prospress CEO Brent Shepherd and his team to create a unified, flexible solution." 

Via TechCrunch

Anthony Spadafora

After working with the TechRadar Pro team for the last several years, Anthony is now the security and networking editor at Tom’s Guide where he covers everything from data breaches and ransomware gangs to the best way to cover your whole home or business with Wi-Fi. When not writing, you can find him tinkering with PCs and game consoles, managing cables and upgrading his smart home. 

Latest in Pro
Hands typing on a keyboard surrounded by security icons
The psychology of scams: how cybercriminals are exploiting the human brain
Stress
Complexity of IT systems could be increasing security risks for businesses
Ai tech, businessman show virtual graphic Global Internet connect Chatgpt Chat with AI, Artificial Intelligence.
CEOs think they might lose their jobs if they can't deliver on AI
A person using a desktop computer.
The role of automation in achieving sustainability goals
Cyber-security
The definitive guide to credential collaboration
Eurocom Raptor X18
At $15,000, this massive 256GB RAM laptop makes Apple's MacBook Pro look affordable, tiny and very, very slow
Latest in News
Stress
Complexity of IT systems could be increasing security risks for businesses
Warhammer 40,000: Space Marine 3
Warhammer 40,000: Space Marine 3 enters development as team promises to support Space Marine 2 'with exciting content and regular updates in the coming years'
Ai tech, businessman show virtual graphic Global Internet connect Chatgpt Chat with AI, Artificial Intelligence.
CEOs think they might lose their jobs if they can't deliver on AI
Tony Hawk's Pro Skater 3+4
From Ace of Spades to Them Bones, Tony Hawk's Pro Skater 3+4's soundtrack is already looking excellent
An AMD Radeon RX 9070 XT made by Sapphire on a table with its retail packaging
AMD describes its recent RDNA 4 GPU launch as 'unprecedented' and promises restocking the Radeon RX 9070 XT as 'priority number one'
An AMD Radeon RX 9070 XT vs RX 9070 against a red two-tone background
Well, AMD's Radeon RX 9070 series launch isn't going as smoothly as we thought - and it's because retailers have inflated prices