Best Super Bowl TV sales 2025: early deals on 4K, QLED and OLED TVs
Watch the big game (and save money) on a brand-new display
Super Bowl TV sales are starting to arrive. The Super Bowl 59 is less than a month away (taking place on February 9), which means early deals are available from Best Buy, Samsung, Walmart, and Amazon on best-rated 4K, QLED and OLED displays.
Our Super Bowl TV deals guide is filled with a range of TVs, from premium OLED and QLED displays to big-screen budget sets from brands like Samsung, Sony, LG, and TCL. You can score a record-low price on last year's best-rated TVs, many of which we've reviewed here at TechRadar.
While it's still too early for official Super Bowl TV deals, you can still find some incredible discounts right now, thanks to clearance sales as retailers make room for 2025 displays. That means you can score record-low prices on older-model displays. A few highlights include LG's 65-inch C4 OLED TV on sale for $1,496.99, this Vizio 75-inch 4K smart TV on sale for $498, and Samsung's best-selling 75-inch crystal 4K smart TV on sale for $549.99.
Below, I've listed the best TV sales, followed by today's top deals, which have been categorized by size to help narrow down your decision. I'll update this page with more offers as we get closer to the Super Bowl date.
The best early Super Bowl TV sales
- Amazon: smart TVs from $99.99
- Best Buy: 65-inch 4K TVs from $369.99
- OLED TVs: from $699.99 at Best Buy
- Samsung: $1,600 off 4K, OLED & QLED TVs
- Walmart: big-screen 4K TVs from $298
This week's best Super Bowl TV deal
Just in time for Super Bowl TV sales, Amazon has dropped LG's 65-inch C4 OLED TV to $1,496.99. That's a massive $1,200 discount and only $100 more than the record-low price. Ranked in our best TV guide, the 2024 C4 features exceptional brightness, LG's latest Alpha 9 AI chip for improved performance, and impressive gaming features, including four HDMI 2.1 ports with 4K 120Hz, VRR, and ALLM support and 144Hz certification from Nvidia.
60-86 inch Super Bowl TV deals
Looking for a cheap big-screen TV for the big game? You can't get much better than this 65-inch display from Onn. on sale for only $298. It offers 4K UHD resolution on a frameless bezel for an edge-to-edge viewing experience. The Onn. display also comes with the Roku experience for easy streaming and a compatible app that allows you to use your voice to launch shows, browse movies, and adjust the volume.
Our Samsung S95D review claimed that this stunning display is 'the very pinnacle of OLED TV,' and it's easy to see why. Excellent picture quality, top-notch gaming performance, and a beautiful design offer one of the best OLED TVs money can buy right now. This popular TV doesn't have the biggest price cut going right now, but it's worth every penny with its 144Hz refresh rate and innovative new anti-glare and reflection technology. It's your premium choice for watching the Super Bowl, and you can get a $600 discount on the 65-inch model.
Just in time for Super Bowl TV sales, Amazon has dropped LG's 65-inch C4 OLED TV to $1,496.99. That's a massive $1,200 discount and only $100 more than the record-low price. Ranked in our best TV guide, the 2024 C4 features exceptional brightness, LG's latest Alpha 9 AI chip for improved performance, and impressive gaming features, including four HDMI 2.1 ports with 4K 120Hz, VRR, and ALLM support and 144Hz certification from Nvidia.
If you want to watch the game on a 70-inch display, this is a fantastic price on Samsung's DU7200 70-inch 4K smart TV for $549.99. This entry-level TV from Samsung packs a solid 'Crystal' UHD 4K processor, an easy-to-use Tizen operating system, and full HDR support for under $600.
This TV deal sold out on Black Friday, but now it's back in stock and on sale for $498 ahead of the Super Bowl. The 2024 display features 4K UHD resolution, Dolby Vision HDR and HDR10, and smart capabilities courtesy of a voice-enabled remote, making this an outstanding value.
If you're looking for a massive display to watch the Super Bowl, you can't get much better than LG's best-selling UT75 4K smart TV for an incredible price of $899.99. The big-screen TV delivers a premium picture experience with brilliant colors thanks to LG's α5 Gen7 AI processor and WebOS 24 for seamless streaming. Gamers will also love the game optimizer and dashboard with GeForce NOW, which allows you to see and adjust all your settings in one place.
50-55 inch Super Bowl TV deals
TCL TVs usually offer an excellent blend of performance and affordability – and this Q6 display is no different. The picture quality is solid overall, with the QLED panel ensuring you get superior brightness and colors that pop. It's rare to see a TV with this tech for so cheap, too, so you're getting a serious bargain here if you need a solid mid-sized TV for watching shows. movies and sports.
Amazon's highly rated Omni Series TVs feature 4K resolution support, Dolby Vision, HDR 10, and hands-free TV with Alexa. So, you can control the volume and launch channels hands-free instead of using your remote. Today's Super Bowl TV deal brings the 50-inch model down to $309.99.
Samsung's pre-Super Bowl sale has dropped this 55-inch Q60D QLED TV to $629.99 - the same price we saw on Black Friday. The Q60D features 4K and Quantum HDR Smart technology with Motion Xcelerator, resulting in bright colors and realistic images. Its slim design also means it looks great in any living room.
Samsung's The Frame TV is my dream display for watching the Super Bowl, and you can find the 55-inch model on sale for a record-low price of $999. The 2024 Samsung Frame TV features Pantone art-validated colors that deliver lifelike images. Plus, the display now comes with Streams, a complimentary set of artwork streamed from the Samsung Art Store. This deal also includes a $50 discount on an ultra-slim wireless Dolby Atmos soundbar.
24-48 inch Super Bowl TV deals
Amazon's best-selling 43-inch 4-Series 4K smart TV is on sale for $229.99 - a record-low price. It offers 4K HD resolution, smart capabilities with the Fire operating system, and a voice remote with hands-free Alexa, so you can use your voice to control your TV.
The LG B4 is one of the most affordable OLED TVs on the market, and Best Buy has the 48-inch model on sale for $699.99. It was $50 less on Cyber Monday, but this is still a fantastic price. Its self-lit OLED pixels and Dolby Vision together enhance color and contrast beyond what the average backlit TV can do. Its built-in gaming features and 120Hz refresh rate make it an unbeatable deal for gamers looking for an upgrade.
Samsung's 48-inch S90D OLED TV is on sale for $1,199.99 - $150 shy of the record-low price we saw during Black Friday. The 2024 OLED display delivers an exceptional picture with deep blacks, bright colors, and Pantone-validated colors. You're also getting Motion Xcelerator 144Hz for a smooth gaming experience and Dolby Atmos and Object Tracking Sound Lite for premium sound.
Super Bowl FAQs
When is the 2025 Super Bowl?
The Super Bowl 59 will take place on Sunday, February 9 at 6:30 PM ET at the Caesars Superdome in New Orleans. The teams are yet to be selected, but playoffs begin on January 11.
When do Super Bowl TV deals start?
You should see Super Bowl TV sales from retailers like Best Buy, Samsung, and Walmart at the end of this month. Retailers will offer big savings from brands like Samsung, Sony, and LG on 4K, QLED, and OLED displays.
Presidents' Day takes place on February 17 this year, so you can expect early Presidents' Day deals on TVs before the Super Bowl.
Retailers will offer discounts right up until the weekend of the Super Bowl, but if you want a new display for the game, you'll have to snap up early deals that are expected to launch in the coming weeks.
What Super Bowl TV deals can you expect?
Historically, Super Bowl TV sales have included a range of displays on sale. You'll find record-low prices on premium OLED and QLED displays from brands like Samsung, LG, and Sony, as well as big-screen budget TVs from Hisense, Insignia, and Amazon.
You can also find incredible savings on 2024 displays as brands like LG and Samsung release new 2025 TVs. I expect the lowest-ever prices on popular models like the LG C4 OLED, Samsung's S90D OLED, and the Sony Bravia 8.
You can see more of the best cheap TV deals and OLED TV deals happening right now.
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Mackenzie Frazier is the deals editor in the US for TechRadar at Future plc. She's been sharing deal advice for Future for the past six years and loves finding products that consumers want at the best possible price. She's had 11 years of experience working in e-commerce and loves being a mom to her two little boys.