Best Black Friday TV deals 2024: early sales now live
Early Black Friday TV deals are live - see our top picks
Early Black Friday TV deals are live, and yes, you read that right. Samsung has launched an early Black Friday sale, and retailers like Walmart, Target, and Best Buy will kick off this year's Black Friday deals event later this week. That means you can shop record-low prices on best-rated 4K, QLED, and OLED displays, and I've created this guide to bring you all the best offers in one place.
I've been covering Black Friday for half a decade, and TV deals are my specialty. In this guide, I'm breaking down everything you need to know about 2024 Black Friday TV deals. I'm using price history and comparison tools so you can ensure this page is filled with all the best Black Friday TV deals.
While the official Black Friday date is November 29, Samsung has already launched its early Black Friday sale, and Target, Best Buy, and Walmart will offer deals later in the week. In the meantime, I've listed today's best early Black Friday TV deals from Samsung below, along with impressive offers from Samsung, LG, Sony, and Insignia.
I'll update this page with more of the best early Black Friday TV deals as they become available and the latest Black Friday 2024 news.
Today's best early Black Friday TV sales
- Amazon: smart TVs from $59.99
- Best Buy: up to $800 off big-screen TVs
- OLED TVs: from $799.99 at Best Buy
- Samsung: $1,600 off 4K, OLED & QLED TVs
- Walmart: big-screen 4K TVs from $298
Today's best early Black Friday TV deals
Insignia 24-inch F20 Series HD smart TV (2023): was $89.99 now $64.99 at Amazon
Amazon's cheapest Black Friday TV deal is this 24-inch Insignia HD smart TV on sale for just $64.99 - a price unheard of. This is a fantastic deal if you're looking to add a smaller display to an extra bedroom, and while the Insignia F20 Series lacks 4K resolution, you're getting the Fire TV experience built-in and an Alexa voice remote.
Amazon Fire TV 40-inch 2-Series HD smart TV: was $199.99 now $169.99 at Amazon
Amazon's early Black Friday deals include this 40-inch 2-Series smart TV for $169.99 when you apply the limited-time offer at checkout. For that price, you get smart capabilities with the Fire TV experience and Amazon Alexa for hands-free control.
LG 48-inch Class B4 Series OLED 4K UHD TV: was $1,499.99 now $649.99 at Best Buy
The 48-inch LG B4 OLED Smart TV offers unrivaled picture quality for its best discount yet, over 50% off its original price. Its self-lit OLED pixels and Dolby Vision enhance color and contrast beyond what the average backlit TV can do. Its built-in gaming features and 120Hz refresh rate make it an unbeatable deal for gamers looking to upgrade. Today's deal is an absolute steal and a great purchase ahead of Black Friday.
Samsung 48-inch S90D OLED TV: was $1,599.99 now $1,049.99 at Samsung
Samsung's 48-inch S90D OLED TV is on sale for $1,049.99. That's a new record-low price, and I can't imagine you'll find a better deal during Black Friday. The 2024 OLED display delivers an exceptional picture with deep blacks, bright colors, and Pantone-validated colors. You're also getting Motion Xcelerator 144Hz for a smooth gaming experience and Dolby Atmos and Object Tracking Sound Lite for premium sound.
Samsung DU6900 50-inch 4K Smart Tizen TV (2024): was $329.99 now $249.99 at Samsung
If you're looking for a budget display, Samsung's all-new 50-inch DU6900 series is on sale for just $249.99. The Samsung display packs a solid 'Crystal' UHD 4K processor and 4K Upscaling for a premium picture experience, an easy-to-use Tizen operating system, and Object Tracking Sound Lite for theater-like sound.
Roku Class Select Series 55-inch 4K Smart TV: was $499.99 now $449.99 at Best Buy
The Roku Plus Series was already a high-value TV lineup, and with today's pre-Black Friday deal, the value of Roku's 55-inch model is now even better at just $449.99. For that price, you get a QLED display with full-array local dimming, Dolby Vision, and HDR10+ high dynamic range support, plus the excellent Roku smart TV interface.
Samsung Q60D 55-inch QLED 4K TV: was $799.99 now $649.99 at Samsung
The Q60D is the latest in Samsung's range of more budget-orientated QLED displays. It's a great choice if you want a premium TV without completely breaking the band. The slim design looks great in any living room and includes valuable features like Quantum HDR Smart technology with Motion Xcelerator. Its 60Hz refresh rate means it's not the best for next-gen gaming, but it's a great choice for everyday viewing. Today's Black Friday sale at Samsung brings this 55-inch model down to its lowest price ever.
LG 55-inch C4 OLED 4K TV: was $1,999.99 now $1,299.99 at Best Buy
LG's all-new 55-inch C4 OLED TV is on sale for $1,299.99 - a new record-low price. Ranked in our best TV guide, the C4 features exceptional brightness, LG's latest Alpha 9 AI chip for improved performance, and impressive gaming features, including four HDMI 2.1 ports with 4K 120Hz, VRR, and ALLM support, and 144Hz certification from Nvidia.
LG UT70 65-inch 4K Smart TV: was $599.99 now $399.99 at Best Buy
A 65-inch 4K smart TV for $399.99 is an incredible deal to snag ahead of Black Friday. The LG UT70 Series TV delivers a premium picture experience with brilliant colors thanks to LG's α5 Gen7 AI processor and WebOS 24 for seamless streaming. Gamers will also love the game optimizer and dashboard with GeForce NOW, which allows you to see and adjust all your settings in one place.
LG C3 65-inch OLED TV (2023): was $2,499.99 now $1,296.99 at Amazon
LG's highly rated C3 OLED TV is on sale for $1,296.99 - that's a return to the record-low price. The OLED display features a brilliant picture with bright colors and powerful contrast, thanks to LG's latest Alpha9 Gen6 chip. Plus, you're getting four HDMI 2.1 ports for the best gaming experience on next-gen consoles, a sleek, thin design, and an updated webOS experience.
Samsung 65-inch S90C Smart 4K OLED TV: was $2,599.99 now $1,299.99 at Samsung
The Samsung S90C OLED is TechRadar's best TV of 2024, and the 65-inch model is down to $1,299.99, thanks to Samsung's early Black Friday sale. That's a whopping $1,300 discount and a record-low price. Our Samsung S90C review awarded this TV five stars, praising its gorgeous picture, extensive gaming features, super slim design, and reasonable price - especially with today's $1,000+ price cut.
Sony 65-inch Bravia 8 OLED 4K Smart TV: was $2,799.99 now $1,699.99 at Best Buy
Sony's all-new 65-inch Bravia 8 OLED TV is getting an impressive $1,100 discount, bringing the price down to a new record low of $1,699.99. Sony's Bravia 8 features a sleek, slim design with a wide viewing angle, brilliant images with deep contrasts, and cinematic sound from the entire screen.
LG 70-inch 4K UHD Smart TV: was $648 now $498 at Walmart
This LG 70-inch 4K smart TV is down to $498 - a fantastic price for a display of this size. You're getting a premium picture experience with brilliant colors thanks to LG's α5 Gen5 AI processor, and gamers will love the game optimizer and dashboard, where you can see and adjust all your settings in one place.
Samsung Q60C 70-inch QLED 4K TV: was $1,199 now $999.99 at Samsung
Don't mind going for an older model? If you're looking for a decent picture and larger display but don't have loads to spend, this deal on the 70-inch Q60C is a great choice. This is the previous-generation model, but it still has the great colors and contrast that these QLED displays are known for. It only supports a 60Hz refresh rate, however, so if you're looking for speedy gaming action, go for one of the more premium models.
Insignia 75-inch F50 Series HD 4K Smart Fire TV: was $599.99 now $449.99 at Best Buy
This is a great deal if you're interested in a big-screen budget display ahead of Black Friday. The 2024 Insignia F50 TV features 4K HD resolution, DTS Studio Sound, smart capabilities with the Fire operating system, and a voice remote with hands-free Alexa, so you can use your voice to control your TV.
Black Friday TV deals 2024 FAQs
When is Black Friday?
Black Friday 2024 takes place on Friday, November 29. The actual date shifts, but the day of the week stays the same: it's always the Friday after Thanksgiving.
Like in years past, we should see early Black Friday TV deals in early November. Historically, retailers like Best Buy, Walmart, and Amazon have all launched early sales, allowing you to spread out your holiday shopping and score bargains before November 29.
When do Black Friday TV deals start?
While Black Friday is on November 29, deals start much earlier than that, thanks to a trend of retailers launching early sales in recent years. In fact, Best Buy announced that its early Black Friday sale will launch on November 8, with new deals released every Friday. Walmart also just revealed its 2024 Black Friday Ad and the dates for its Black Friday events, which will start on November 11.
That means you no longer have to wait until November 29 to score a Black Friday TV deal. Early sales have proven that you can find record-low prices on 4K, QLED, and OLED displays from all the top retailers. If you worry about a price dropping lower on Black Friday, Best Buy has a Black Friday price match policy, which means if an item drops further during the holiday season, Best Buy will match it.
The best way to find early Black Friday TV deals is to bookmark this guide. I check retailers daily and cover all the early sales to bring you the best Black Friday TV deals as soon as they become available.
What Black Friday TV deals can you expect?
TVs are one of the most popular sale categories during Black Friday, thanks to record-low prices on a range of displays. Whether you're looking for a budget big-screen TV or a high-end OLED display, Black Friday will have you covered.
So, what Black Friday TV deals can we expect at this year's sale? We anticipate significant discounts on 2024 releases from brands like Samsung, LG, and Sony. Specific premium models that we have our eye on include Samsung's S90D and S95D OLED and the all-new FRAME QLED TV. The LG C4 and Sony's Bravia 8 OLED are also on our radar and should drop to new record lows.
If you're interested in a budget display, there will be plenty of offers available. In fact, some of the most popular deals during Black Friday include cheap TVs from brands like Hisense, TCL, and Amazon's Fire TV lineup.
You can grab 65-inch 4K smart TVs for as little as $250 from retailers like Walmart, Best Buy, and Amazon. You'll have to act quickly, though; retailers typically only release a limited amount of ridiculously priced TVs. The good news is these offers are usually advertised beforehand, and this guide will break down when early sales start, what deals will be available, and if they're worth buying.
How we find the best Black Friday TV deals
We research price history and use comparison tools to ensure every item listed in this Black Friday TV deals guide is a genuine bargain. The team at TechRadar has also reviewed most of the TVs that will be on sale during Black Friday, allowing you to do your research before you make a purchase.
We want to give you all the information before you make your buying decision and answer any questions you have. Is this a record-low price? Is it more expensive or cheaper at a competing retailer? Is this price a good value? We will answer each question so you can shop with confidence.
Samsung Q60C 70-inch QLED 4K TV: was $1,199 now $999.99 at Samsung
Don't mind going for an older model? If you're looking for a decent picture and larger display but don't have loads to spend, this deal on the 70-inch Q60C is a great choice. This is the previous-generation model, but it still has the great colors and contrast that these QLED displays are known for. It only supports a 60Hz refresh rate, however, so if you're looking for speedy gaming action, go for one of the more premium models.
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Mackenzie Frazier is the deals editor in the US for TechRadar at Future plc. She's been sharing deal advice for Future for the past six years and loves finding products that consumers want at the best possible price. She's had 11 years of experience working in e-commerce and loves being a mom to her two little boys.