Boxing Day sales go live early at Currys, AO, M&S, Boots and Emma

(Image credit: Future)

A wave of leading retailers in the UK have launched their Boxing Day sales early this year, including big names like Marks and Spencer, Currys, AO.com, and Boots.

Mostly branded as 'Winter' or 'Holiday' sales, today's early bird deals follow a trend we've seen over the past few years of retailers launching their promotions well before big retail calendar dates such as Boxing Day, Black Friday or Cyber Monday.

The reason? Most likely fears around the ongoing Omicron wave and reduced footfall on the high street here in the UK. By offering extended sales online, retailers can still encourage people to shop during the holiday period, while also spacing out delivery times.

It's a little anti-climatic if you were expecting a one-day shopping extravaganza, but we're not complaining - we like having more time to shop at our leisure. Plus, there's no need to get up at the crack of dawn to beat the crowds in-store on Boxing Day itself.

Here's a summary of the best early Boxing Day sales that have gone live today...

Today's early Boxing Day sales

Emma: up to 50% off the best mattress in the UK
We think the Emma Original is the best mattress in the UK, and there's 50% off now in Emma’s Boxing Day sale. This takes the price of a double from £699 to just £349.50 - that's superb value for this high-quality and extremely comfortable memory foam mattress. There's also 50% off the Emma Premium Hybrid mattress (a great choice for anyone who overheats at night or prefers a little bounce). Both come with a 200-night, so you can make sure they're right for you. The sale ends on Dec 31.

More early Boxing Day sales

Amazon: 50% off Fire Stick and 95% off Kindle books
Adidas: up to 50% off sport and leisurewear
B&Q: 20% off kitchens and bathrooms
Boohoo: up to 80% off clothing, shoes and accessories
Carphone Warehouse: big savings on mobiles and accessories
Disney: 30% off toys, clothing and more
Emma: 50% off the best mattress in the UK for Boxing Day
Game: up to 50% off consoles, games and accessories
HP: 20% off laptops and monitors
Majestic: 25% off six bottles of wine, and more
Nike: 50% off trainers, tees and hoodies
Shark: save up to £180 on cordless vacuums
Very: discounts on everything from Airpods to mattresses

Want to see more? Head on over to our main Boxing Day sales page

If you're looking for specific retailers, we've also got pages for this year's John Lewis Boxing Day sale, Amazon Boxing Day sale, Currys Boxing Day sale, and Argos Boxing Day sale.

Alex is TechRadar's deals editor, specializing in getting our readers the best bang for the buck on the tech that we know and love. He's a dab hand at covering retailer events like Black Friday and Amazon Prime Day having over seven years of e-commerce experience at Future PLC; including bylines at our sister sites T3 and GamesRadar. Alex's expertise touches on most areas of TechRadar but he has a particular love for phones, laptops, and cameras, being an avid photographer. Outside of work, you'll find him indulging his love for street and travel photography, at home working on music, or down at the local climbing gym.