Boxing Day sales go live early at Currys, AO, M&S, Boots and Emma

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Yep, these retailers aren't waiting until December 26

Boxing Day sales
(Image credit: Future)

A wave of leading retailers in the UK have launched their Boxing Day sales early this year, including big names like Marks and Spencer, Currys, AO.com, and Boots.

Mostly branded as 'Winter' or 'Holiday' sales, today's early bird deals follow a trend we've seen over the past few years of retailers launching their promotions well before big retail calendar dates such as Boxing Day, Black Friday or Cyber Monday.

The reason? Most likely fears around the ongoing Omicron wave and reduced footfall on the high street here in the UK. By offering extended sales online, retailers can still encourage people to shop during the holiday period, while also spacing out delivery times. 

It's a little anti-climatic if you were expecting a one-day shopping extravaganza, but we're not complaining - we like having more time to shop at our leisure. Plus, there's no need to get up at the crack of dawn to beat the crowds in-store on Boxing Day itself.

Here's a summary of the best early Boxing Day sales that have gone live today...

Today's early Boxing Day sales

Currys: winter sale now live

Currys: winter sale now live
Currys has launched its winter sale today. All the favourites are discounted: TVs of all shapes and sizes (including £1,200 off the Samsung Smart 8K HDR Neo QLED TV with Alexa and Google Assistant), there's up to £400 off freezers and large appliances and 66% off coffee machines, and loads of cheap laptops. This is likely to be one of the bigger 'tech' themed sales of the year in the UK, and it's well worth a look. 

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Marks and Spencer: up to 50% off sitewide

Marks and Spencer: up to 50% off sitewide
M&S has named its end-of-year promotion 'The Sale', and there are huge discounts on everything from fashion and booze to home and beauty. Highlights include up to 50% off lighting, 30% off furniture, two for one on men's and kid's clothing, and up to a third off wine, beer and spirits - just in time for New Years. 

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AO.com: December deals event

AO.com: December deals event
We love AO here at TechRadar. It doesn't have quite the big brand recognition of Amazon or Currys, but its inventory of appliances, TVs, and cheap laptops is vast. It's also partial to launching very, very competitive sales indeed - including today's Winter Deals event. Just a quick glance reveals some great deals on Shark vacuum cleaners, LG large appliances, cheap laptops, and Ninja Foodi multicookers.

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Emma: up to 50% off the best mattress in the UK

Emma: up to 50% off the best mattress in the UK
We think the Emma Original is the best mattress in the UK, and there's 50% off now in Emma’s Boxing Day sale. This takes the price of a double from £699 to just £349.50 - that's superb value for this high-quality and extremely comfortable memory foam mattress. There's also 50% off the Emma Premium Hybrid mattress (a great choice for anyone who overheats at night or prefers a little bounce). Both come with a 200-night, so you can make sure they're right for you. The sale ends on Dec 31.

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Boots: save up to 50% everything on site

Boots: save up to 50% everything on site
There are just over a thousand items now on sale in the Boots Big Sale, which is the retailer's version of a Boxing Day sale. If we had to sum it up? Skincare. Lots, and lots of skincare products. Plus fragrances are up to half price, there's up to 50% off baby and kids' clothes, up to 20% off premium makeup, and more.

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More early Boxing Day sales

If you're looking for specific retailers, we've also got pages for this year's John Lewis Boxing Day sale, Amazon Boxing Day sale, Currys Boxing Day sale, and Argos Boxing Day sale.

Alex Whitelock
Alex Whitelock
Deals Editor

Alex is TechRadar's deals editor, specializing in getting our readers the bang bang for the buck on the tech that we know and love. He's a dab hand at covering retailer events like Black Friday and Amazon Prime Day having over seven years of e-commerce experience at Future PLC; including bylines at our sister sites T3 and GamesRadar. Alex's expertise touches on most areas of TechRadar but he has a particular love for phones, laptops, and cameras, being an avid photographer. Outside of work, you'll find him indulging his love for street and travel photography, at home working on music, or down at the local climbing gym.