CES 2021: This AI dog collar tells you how your pup is really feeling

If your dog could talk, what would it say? Well, thanks to the PetPuls AI-powered dog collar, you can get a glimpse into your pup's state of mind. Well, sort of, anyway. 

Debuted at CES 2021, the PetPuls smart collar uses artificial intelligence and built-in microphones to track your dog's barks and detect five different emotional states: happy, anxious, sad, angry, and relaxed. 

But, is it really possible to quantify the emotions of our pets? We sat down to speak with the director of global marketing for Petpuls, Andrew Gil, about the super smart dog collar. 

According to Gil, PetPuls uses a database of more than 10,000 bark samples from 50 breeds of dogs in four different sizes, and the collar sends the information to an app on your phone via Wi-Fi, letting you know how your dog is feeling. 

The collar also doubles up as an activity tracker, with a built-in accelerometer that calculates the number of calories your pooch has burned by the hour, day, week, or month.

Right now, Petpuls is in the midst of an Indiegogo crowdfunding campaign, where you can pre-order it for a special early bird price of $79 (about £60 / AU$100), with US shipping estimated to start in August this year.

  • Check out all of TechRadar's CES 2021 coverage. We're remotely covering the online-only show to bring you all the breaking tech news and launches, plus a smattering of hands-on reviews.
TOPICS
Olivia Tambini

Olivia was previously TechRadar's Senior Editor - Home Entertainment, covering everything from headphones to TVs. Based in London, she's a popular music graduate who worked in the music industry before finding her calling in journalism. She's previously been interviewed on BBC Radio 5 Live on the subject of multi-room audio, chaired panel discussions on diversity in music festival lineups, and her bylines include T3, Stereoboard, What to Watch, Top Ten Reviews, Creative Bloq, and Croco Magazine. Olivia now has a career in PR.

Latest in Tech Events
The best tech of MWC 2025 examples, including the Nothing Phone 3a Pro, the Nubia Flip 2, and the Lenovo Solar PC
MWC 2025: catch up on all the innovative, smart and strange consumer tech we saw
A hand holding an iPad, an iPhone SE sitting on a table, and a MacBook sitting on a red cushion
Apple event rumors – here’s when we could see the iPhone SE 4, MacBook Air M4 and more
A delegate enjoying the experience of ISE
Discover the future of tech in beautiful Barcelona
CES 2025
What were the biggest stories from CES? Tune in to our podcast to find out
A person typing on a Lenovo laptop with a rollable screen, next to a woman looking into a Withings smart mirror, next to a hand holding a TCL phone with a NXTPaper display
The 11 most exciting tech trends of 2025, according to CES 2025
A person wearing a Nanoleaf LED light therapy mask next to a Mirumi robot and a robot cat on a cup
Nobody asked for this – the 7 weirdest gadgets we saw at CES 2025
Latest in News
Quordle on a smartphone held in a hand
Quordle hints and answers for Sunday, March 23 (game #1154)
NYT Strands homescreen on a mobile phone screen, on a light blue background
NYT Strands hints and answers for Sunday, March 23 (game #385)
NYT Connections homescreen on a phone, on a purple background
NYT Connections hints and answers for Sunday, March 23 (game #651)
Google Pixel 9 Pro Fold main display opened
Apple is rumored to be prioritizing battery life on the foldable iPhone – which could also feature a liquid metal hinge for added durability
Google Pixel 9
The Google Pixel 10 just showed up in Android code – and may come with a useful speed boost
L-mount alliance
Sirui joins L-Mount Alliance to deliver its superb budget lenses for Leica, DJI, Sigma and Panasonic cameras