Apple exits Macworld Expo with a whimper

Apple MacBook Pro 17 laptop
The 17-inch MacBook Pro is too much of a niche product to really thrill

Apple was always going to have a hard job topping its Macworld Expo keynotes from the last couple of years – especially without charismatic CEO Steve Jobs at the helm.

Yet this year's keynote was disappointing by even the modest expectations of most pre-show rumours.

There was simply no sign of brand new Mac minis or iMacs, Mac OS X 10.6 Snow Leopard failed to show up, and neither did an iPhone nano or iPhone pro.

Absent, too, was the rumoured Mac Home Server – which magically transformed itself into a Home Media Server over the last few days. There weren't even any new Mac Pros to crow about.

iLife, iWork and the 17-inch MacBook Pro

What we were left with were some modest changes to Apple's productivity suite, iWork '08, with a tokenistic nod to cloud-based computing with the iWork.com beta, and a niche 17-inch laptop with a non-replaceable battery.

Plus the very belated news that iTunes was finally catching up with rival online stores by going DRM-free.

Only iLife '09 offered some genuine thrills – the new Faces and Places features in iPhoto '09 are genuinely useful enhancements, while iMovie '09 finally got some of the in-depth features its widely derided predecessor sorely lacked.

Apple's Macworld Expo exit strategy

Perhaps all this was to be expected. Apple's hardly going to wow us with its best new products in an event it's simply not interested in attending any more.

Instead we get the feeling that Apple's deliberately holding back. It will have plenty of exciting things to show us, but at a time and a place of its choosing, in the weeks and months ahead.

-------------------------------------------------------------------------------------------------------

Now read 5 reasons Apple was right to ditch Macworld Expo

Sign up for the free weekly TechRadar newsletter
Get tech news delivered straight to your inbox. Register for the free TechRadar newsletter and stay on top of the week's biggest stories and product releases. Sign up at http://www.techradar.com/register

TOPICS
Latest in Tech
A Lego Pikachu tail next to a Pebble OS watch and a screenshot of Assassin's Creed Shadow
ICYMI: the week's 7 biggest tech stories from LG's excellent new OLED TV to our Assassin's Creed Shadow review
A triptych image of the Meridian Ellipse, LG C5 and Xiaomi 15.
5 amazing tech reviews of the week: LG's latest OLED TV is the best you can buy and Xiaomi's seriously powerful new phone
Beats Studio Pro Wireless Noise Cancelling Headphones in Black and Gold on yellow background with big savings text
The best Beats headphones you can buy drop to $169.99 at Best Buy's Tech Fest sale
Ray-Ban smart glasses with the Cpperni logo, an LED array, and a MacBook Air with M4 next to ecah other.
ICYMI: the week's 7 biggest tech stories from Twitter's massive outage to iRobot's impressive new Roombas
A triptych image featuring the Sennheiser HD 505, Apple iPad Air 11-inch (2025), and Apple MacBook Air 15-inch (M4).
5 unmissable tech reviews of the week: why the MacBook Air (M4) should be your next laptop and the best sounding OLED TV ever
Apple iPhone 16e
Which affordable phone wins the mid-range race: the iPhone 16e, Nothing 3a, or Samsung Galaxy A56? Our latest podcast tells all
Latest in News
Zendesk Relate 2025
Zendesk Relate 2025 - everything you need to know as the event unfolds
Disney Plus logo with popcorn
You can finally tell Disney+ to stop bugging you about that terrible Marvel show you regret starting
Google Gemini AI
Gemini can now see your screen and judge your tabs
Girl wearing Meta Quest 3 headset interacting with a jungle playset
Latest Meta Quest 3 software beta teases a major design overhaul and VR screen sharing – and I need these updates now
Philips Hue
Philips Hue might be working on a video doorbell, and according to a new report, we just got our first look at it
Microsoft
"Another pair of eyes" - Microsoft launches all-new Security Copilot Agents to give security teams the upper hand