Apple's ARM race - this could be war

N900
If Apple bought ARM, it would earn money every time you bought a rival handset like the Nokia N900

Did you read about Apple's earnings call this week? Apple is making so much money that the cash stuck down the back of Steve Jobs' sofa is enough to buy Belgium.

Can you imagine what would happen if Apple decided to use its war chest to start a war? According to "gossips" in the city of London, it's planning to do just that.

No, Steve Jobs isn't building Doctor Robotnik-style flying death machines - or at least, if he is then nobody's lost one one of them in a bar - but he's up to something much scarier. If the Evening Standard is correct, Apple intends to buy ARM.

If you're not familiar with ARM, they're the chip geniuses responsible for the processors used in some of our favourite gadgets. ARM's technology is in chips inside not just Apple kit, but smartphones by the likes of HTC, Sony Ericsson, Nokia and Samsung as well as handhelds such as the PSP and Nintendo DS.

Assuming anti-monopoly regulators didn't stop it, an Apple-owned ARM is a terrifying prospect for Apple's rivals.

All about control

In one fell swoop Apple would essentially control the silicon in most of the mobile technology market. We doubt Apple would stop licensing the tech even if it could do so and get away with it, but it's not hard to imagine the licensing costs going up or Apple keeping newly invented ARM technology to itself.

Apple doesn't even need to do that. If it owned ARM, it'd effectively make money from every non-Apple smartphone sold. In effect, whenever you bought an Android phone or a new Nokia, Apple would get a little bit richer.

It's not just phones and games consoles, either. ARM technology is everywhere. Check out the website: the tech is in laser printers, Dell laptops, Archos internet tablets, Sony's Reader, Palm's Pre, Samsung TVs, the Kindle… an Apple acquisition would mean Apple would have a finger in every one of those product pies.

Can Apple afford it? Certainly: Apple's got 47 billion dollars hanging around, and ARM's valued at roughly one-fifth of that. Would the regulators allow it? Nobody knows.

Can we imagine Steve Jobs doing it just so he can give the entire technology industry a heart attack? What do you think?

-----------------------------------------------------------------------------------------------------

TOPICS
Carrie Marshall
Contributor

Writer, broadcaster, musician and kitchen gadget obsessive Carrie Marshall has been writing about tech since 1998, contributing sage advice and odd opinions to all kinds of magazines and websites as well as writing more than a dozen books. Her memoir, Carrie Kills A Man, is on sale now and her next book, about pop music, is out in 2025. She is the singer in Glaswegian rock band Unquiet Mind.

Latest in Creative Software
Photoshop CC logo on a screen
How to make an image background transparent in Photoshop
Adobe Photoshop
Adobe's Photoshop and Lightroom photo plans get a huge price hike, but there's a way to avoid it
Screenshot showing the adjustment brush in Adobe Photoshop
Adobe Photoshop CC (2024) review: the best photo editor gets even better
Adobe Creative Cloud apps on orange background and price cut sign
Adobe Creative Cloud is 65% off for students - just in time for back to school
Adobe Lightroom Generative Remove tool
Adobe Lightroom's new Generative Remove AI tool makes Content-aware Fill feel basic – and gives you one less reason to use Photoshop
Final Cut Pro update on iPad and Mac
Apple's new Final Cut Pro apps turn the iPad into an impressive live multicam studio
Latest in News
Zendesk Relate 2025
Zendesk Relate 2025 - everything you need to know as the event unfolds
Disney Plus logo with popcorn
You can finally tell Disney+ to stop bugging you about that terrible Marvel show you regret starting
Google Gemini AI
Gemini can now see your screen and judge your tabs
Girl wearing Meta Quest 3 headset interacting with a jungle playset
Latest Meta Quest 3 software beta teases a major design overhaul and VR screen sharing – and I need these updates now
Philips Hue
Philips Hue might be working on a video doorbell, and according to a new report, we just got our first look at it
Microsoft
"Another pair of eyes" - Microsoft launches all-new Security Copilot Agents to give security teams the upper hand