Tim Cook takes a 99 per cent pay cut in 2012... sort of

Tim Cook takes a 99 per cent pay cut in 2012... sort of
Lack of 2012 stock windfall cuts Cooks cut

Despite completing a largely successful first full year as Apple CEO, Tim Cook will earn 99 per cent less than he did in 2011.

The boss, who took over from the late Steve Jobs in August 2011, will bring in $4.1m (UK£2.5, AUD$3.9) in 2012, as Apple sales and stocks hit record levels under his stewardship.

However, the figures are somewhat deceptive. At the end of 2011, Cook earned a gigantic $375m (UK£232 AUD$360) stock windfall on top of his basic salary and bonus pay.

In fact, his 2012 salary went up over half a million dollars, from $900,000 (UK£558,000, AUD$866,000) to $1.4m (UK£860,000, AUD$1.34) in his first calendar year as the ruler of the roost in Cupertino.

Big shoes

Most observers would argue that Cook has led Apple admirably in the last 12 months after stepping into some very big shoes.

Product sales have been through the roof and the stock price is still up a third since he took over, despite the recent slump.

However, bigger challenges will face Cook in the forthcoming year, amid an increasing feeling that Apple may have peaked.

The increasing threat of Android in the smartphone and tablet game, as well as the damage to its reputation caused by the Apple Maps debacle and the ongoing patent protection suits, will encounter Cook in the New Year.

Via Guardian

TOPICS
Chris Smith

A technology journalist, writer and videographer of many magazines and websites including T3, Gadget Magazine and TechRadar.com. He specializes in applications for smartphones, tablets and handheld devices, with bylines also at The Guardian, WIRED, Trusted Reviews and Wareable. Chris is also the podcast host for The Liverpool Way. As well as tech and football, Chris is a pop-punk fan and enjoys the art of wrasslin'.

Latest in Tech
The best tech of MWC 2025 examples, including the Nothing Phone 3a Pro, the Nubia Flip 2, and the Lenovo Solar PC
Best of MWC 2025: the 10 top tech launches we tried on the show floor
Toy Fair 2025 Primal Hatch
The 7 best toys we saw at Toy Fair 2025, from a Lego boat to a hatching, robotic dinosaur
ICYMI
ICYMI: the 7 biggest tech stories of the week, from a next-gen Alexa to the new iPhone 16e
A triptych image featuring the Beats Powerbeats Pro 2, iPhone 16e and Amazon Echo Show 21.
5 hottest tech reviews of the week: the gorgeous, affordable iPhone 16e and Amazon's epic 21-inch Echo Show
Apple Airtag four pack on orange background with lowest price sign
The Apple AirTags are now even cheaper than Black Friday thanks to a surprise price cut at Amazon
Acer Predator Helios Neo 14 on purple background with big savings text overlay
Portable and powerful, the Acer Predator Helios Neo 14 gaming laptop with an RTX 4070 is $600 off right now
Latest in News
A hand holding a phone showing the Android Find My Device network
Android's Find My Device can now let you track your friends – and I can't decide if that's cool or creepy
Insta360 X4 360 degree camera without lens protector
Leaked DJI Osmo 360 image suggests GoPro and Insta360 should be worried – here's why
A YouTube Premium promo on a laptop screen
A cheaper YouTube Premium Lite plan just rolled out in the US – but you’ll miss out on these 4 features
Viaim RecDot AI true wireless earbuds
These AI-powered earbuds can also act as a dictaphone with transcription when left in their case
The socket interface of the Intel Core Ultra processor
Intel unveils its most powerful AI PCs yet - new Intel Core Ultra Series 2 processors pack in vPro for lightweight laptops and high-performance workstations alike
An Nvidia GeForce RTX 5070
Nvidia confirms that an RTX 5070 Founders Edition is coming... just not on launch day