Asus' big Google+ tease was a new DVD writer. No, really.

Asus' big Google+ tease was a new DVD writer. No, really.
No, this isn't a museum piece, it's Asus' new DVD writer

Asus had the tech world briefly intrigued on Friday evening when it teased a shiny new product on its Google+ page.

The company generated a decent amount of excitement by asked its Google+ followers to guess what the silver hunk of square-ish metal pictured in the post could be and promised a big reveal on Saturday.

Excited commenters predicted a new Zenbook laptop, another Asus Google TV device, a TV dock for the Padfone 2, a Google Chromebook, an Asus Steambox and even a Flux Capacitor (Great Scott!).

But, you know what nobody guessed? A DVD writer. You know what Asus revealed this afternoon? A DVD writer.

Works horizontally and vertically, don't you know?

However, this isn't just any old DVD writer. It's the world's slimmest at just 13.6mm. It works horizontally and vertically and is equipped with secure Disc Encryption II technology.

Following the big reveal, the company said it had noted user suggestions and didn't seem the least bit embarrassed about replacing those expectations with an endangered technology like a DVD writer.

The Google+ post read: "Thanks for your creative answers earlier. We noted your high expectations from ASUS as a brand and your thirst for other innovations from us. However, we have no plans to manufacture refrigerators, toasters or vacuum robots. For the other options: who knows, sometimes dreams come true."

Well played, Asus. You had us going for a minute there. The next time you tease a product launch we'll know not to pay attention.

TOPICS
Chris Smith

A technology journalist, writer and videographer of many magazines and websites including T3, Gadget Magazine and TechRadar.com. He specializes in applications for smartphones, tablets and handheld devices, with bylines also at The Guardian, WIRED, Trusted Reviews and Wareable. Chris is also the podcast host for The Liverpool Way. As well as tech and football, Chris is a pop-punk fan and enjoys the art of wrasslin'.

Latest in Tech
A Lego Pikachu tail next to a Pebble OS watch and a screenshot of Assassin's Creed Shadow
ICYMI: the week's 7 biggest tech stories from LG's excellent new OLED TV to our Assassin's Creed Shadow review
A triptych image of the Meridian Ellipse, LG C5 and Xiaomi 15.
5 amazing tech reviews of the week: LG's latest OLED TV is the best you can buy and Xiaomi's seriously powerful new phone
Beats Studio Pro Wireless Noise Cancelling Headphones in Black and Gold on yellow background with big savings text
The best Beats headphones you can buy drop to $169.99 at Best Buy's Tech Fest sale
Ray-Ban smart glasses with the Cpperni logo, an LED array, and a MacBook Air with M4 next to ecah other.
ICYMI: the week's 7 biggest tech stories from Twitter's massive outage to iRobot's impressive new Roombas
A triptych image featuring the Sennheiser HD 505, Apple iPad Air 11-inch (2025), and Apple MacBook Air 15-inch (M4).
5 unmissable tech reviews of the week: why the MacBook Air (M4) should be your next laptop and the best sounding OLED TV ever
Apple iPhone 16e
Which affordable phone wins the mid-range race: the iPhone 16e, Nothing 3a, or Samsung Galaxy A56? Our latest podcast tells all
Latest in News
A phone showing a ChatGPT app error message
ChatGPT is down for many – here's what's going on
AirPods Max with USB-C in every color
Apple's AirPods Max with USB-C will get lossless audio in April, but you'll need to go wired
A woman sitting in a chair looking at a Windows 11 laptop
It looks like Microsoft might have thought better about banishing Copilot AI shortcut from Windows 11
US flags
US government IT contracts set to be centralized in new Trump order
Tesla Roadster 2
Tesla is still taking deposits on its long overdue Roadster, despite promising it would arrive in 2020
Samsung HW-Q990D soundbar with Halloween theme over the top
Samsung promises to repair soundbars bricked by its disastrous software update for free – but it'll probably involve shipping