Nintendo Wii sales slowing down

Wii - 7 million sold
Wii - 7 million sold

Sales of the Nintendo Wii have slowed considerably in Japan in the last month – although the popular family console has moved past the 7 million mark in its birthplace.

The Wii has been a roaring success for Nintendo but Enterbrain statistics point to a 24 per cent drop in sales as it enters its second year.

That is based on figures that show that 5 million consoles had sold by January of this year or around 386,000 average monthly units, but only 2 million since (or 292k a month).

Christmas boost

There has been a rise recently ahead of the Christmas period, and it is a time of year when the family oriented gaming machine has done well in the past.

But with a credit crunch biting into people's disposable income and an already large slice of the market, things are not nearly as rosy for Nintendo.

There is already much talk that the console does not have the appeal of its predecessors for the so-called 'core' gamers, and although Wii Fit's success has shown that people are still willing to splash out on the right game, Wii Music – the latest first party release - has not sold well.

In a competitive market, where sales of consoles are in decline and rivals such as Microsoft's Xbox has come down in price, Nintendo is still sitting pretty, but perhaps not as comfortably as it did coming into 2008.

Patrick Goss

Patrick Goss is the ex-Editor in Chief of TechRadar. Patrick was a passionate and experienced journalist, and he has been lucky enough to work on some of the finest online properties on the planet, building audiences everywhere and establishing himself at the forefront of digital content.  After a long stint as the boss at TechRadar, Patrick has now moved on to a role with Apple, where he is the Managing Editor for the App Store in the UK.

Latest in Nintendo Wii
A still from Super Smash Brothers with Mario hitting Bowser
Nintendo reveals why the Wii shop channel is still offline
Wii Shop extension on Google Chrome
A web extension allows you to listen to Nintendo's Wii Shop music as you browse
Best Nintendo Wii games: from Super Mario to Metroid, Zelda and beyond
Just Dance 2020
The Nintendo Wii is still getting new games at E3 2019
Nintendo Wii shop channel
Wii Shop Channel shuts down after 12 years
Nintendo Wii
Nintendo Wii streaming services are being discontinued
Latest in News
Buzz Lightyear Space Ranger Spin Rennovations
Disney’s giving a classic Buzz Lightyear ride a tech overhaul – here's everything you need to know
Hisense U8 series TV on wall in living room
Hisense announces 2025 mini-LED TV lineup, with screen sizes up to 100 inches – and a surprising smart TV switch
Nintendo Music teaser art
Nintendo Music expands its library with songs from Kirby and the Forgotten Land and Tetris
Opera AI Tabs
Opera's new AI feature brings order to your browser tab chaos
An image of Pro-Ject's Flatten it closed and opened
Pro-Ject’s new vinyl flattener will fix any warped LPs you inadvertently buy on Record Store Day
The iPhone 16 Pro on a grey background
iPhone 17 Pro tipped to get 8K video recording – but I want these 3 video features instead