Dixons Carphone appoints new COO and CCO as overhaul continues

(Image credit: Dixons Carphone)

The overhaul at Dixons Carphone continues with the promotion of Mark Allsop to Chief Operating Officer and the appointment of Ed Connolly as Chief Commercial Officer.

Allsop was recruited by the company late last year to head up a new consolidated technology that brought together IT, eCommerce, data management and security teams.

He was previously Chief Digital Marketing and Information Officer at Merlin Entertainment, and is credited with the creation of ‘Merlin Digital’. This brand brought together the eCommerce and digital customer experiences for Merlin properties, including Alton Towers, London Eye and Madame Tussauds.

Dixons Carphone management

Under his new remit, Allsop will also be responsible for physical stores and contact centres as part of the wider omnichannel experience. He will take up his new role in May and current COO Alan Ritchie will leave the business in June after 11 years of service.

Separately, Ed Connolly has been hired as Chief commercial Officer, replacing Steve Ager who has taken up a position outside the company. Connolly is currently at John Lewis Partnership and will be tasked with the continuation of Dixons Carphone’s commercial transformation.

 “I am delighted to welcome Ed to Dixons Carphone as Chief Commercial Officer,” said Dixons Carphone CEO Alex Baldock. “Ed is a forward-thinking and innovative leader who is focused on building strong, customer-obsessed and highly commercial teams. I am also pleased to be bringing our stores, contact centres and online business together under Mark Allsop’s leadership in his role as Chief Operating Officer. This will enable us to become truly omnichannel and deliver a seamlessly integrated store and digital experience.

“I would like to thank Steve and Alan for their important contributions to Dixons Carphone over many years. We look forward to building on their hard work and successes as we continue with the transformation of the business in our vision to help everyone enjoy amazing technology.”

Dixons Carphone is the UK’s largest mobile phone retailer but has struggled to cope with changing consumer habits. A saturated market and longer refresh cycles are lowering contract renewal rates, making SIM-Only tariffs and SIM-free handsets more popular, squeezing margins.

Baldock is currently leading a transformation of the business, expressing a desire to “reset” Dixons Carphone’s relationship with operators so they are more sustainable and believes that combined with plans to improve its technology, train staff and offer credit services, the firm can revitalise its mobile business and drive online sales.

Steve McCaskill is TechRadar Pro's resident mobile industry expert, covering all aspects of the UK and global news, from operators to service providers and everything in between. He is a former editor of Silicon UK and journalist with over a decade's experience in the technology industry, writing about technology, in particular, telecoms, mobile and sports tech, sports, video games and media. 

Latest in Phone & Communications
GlocalMe KeyTracker
When I tested this global tracker, it trounced the Apple AirTag in so many ways
Privacy Hero II
Privacy Hero II VPN Router
ThinkPhone 25 by Motorola
I reviewed the ThinkPhone 25 by Motorola and while it's not as fast as its predecessor, it's the superior phone in so many ways
FRITZ!Box 7690 WiFi 7 Router
FRITZ!Box 7690 router review
Ulefone Armor Pad 4 Ultra Thermal
Ulefone Armor Pad 4 Ultra Thermal rugged tablet review
Unihertz Tank Pad 8849
Unihertz Tank Pad 8849 rugged tablet review
Latest in News
Nintendo Switch 2 Joy-Con up-close from app store
Nintendo's new app gave us another look at the Switch 2, and there's something different with the Joy-Con
cheap Nintendo Switch game deals sales
Nintendo didn't anticipate that Mario Kart 8 Deluxe was 'going to be the juggernaut' for the Nintendo Switch when it was ported to the console, according to former employees
Three angles of the Apple MacBook Air 15-inch M4 laptop above a desk
Apple MacBook Air 15-inch (M4) review roundup – should you buy Apple's new lightweight laptop?
Witchbrook
Witchbrook, the life-sim I've been waiting years for, finally has a release window and it's sooner than you think
Amazon Echo Smart Speaker
Amazon is experimenting with renaming Echo speakers to Alexa speakers, and it's about time
Shigeru Miyamoto presents Nintendo Today app
Nintendo Today smartphone app is out now on iOS and Android devices – and here's what it does