The best Black Friday OLED TV deals 2024: the best early deals we've seen

Sony A95K with TechRadar Black Friday text
(Image credit: Future)

Black Friday OLED TV deals are underway now that we've turned the corner on November. That means we're already starting to see deals on the best OLED TVs from LG, Samsung, Sony, and others in screen sizes ranging from a desktop-friendly 42 inches that’s perfect for gaming up to a home theater-ready 83 inches. The deals are hitting fast and furious, so if you have your eye on a new OLED TV and have been waiting fpr Black Friday season to get a great price, you’ll find the best deals listed here separately for the US and the UK.

Black Friday doesn’t officially hit until November 29, 2024, but there are plenty of Black Friday deals available now from a range of retailers. We’re starting to see early Black Friday discounts roll in on OLED TVs that have been well-reviewed in TechRadar such as the Samsung S90C and LG B4 and LG C4. Samsung is already offering Black Friday deals in the US and the UK. Best Buy in the US will launch its early Black Friday deals on November 8, and Argos, Currys, Very, and John Lewis in the UK also have Black Friday deals live.

Below you’ll find deals listed on some of the best OLED TVs happening now in advance of Black Friday. Check these out to see if there’s a specific model you want sitting now at a nice price, and if not, keep coming back as this page will be regularly updated.

Today's best OLED TV deals in the US

LG 48-inch Class B4 Series OLED 4K UHD TV:$1,499.99$649.99 at Best Buy

LG 48-inch Class B4 Series OLED 4K UHD TV: was $1,499.99 now $649.99 at Best Buy
The 48-inch LG B4 OLED Smart TV offers unrivaled picture quality for its best discount yet, over 50% off its original price. Its self-lit OLED pixels and Dolby Vision enhance color and contrast beyond what the average backlit TV can do. Its built-in gaming features and 120Hz refresh rate make it an unbeatable deal for gamers looking to upgrade. Today's deal is an absolute steal and a great purchase ahead of Black Friday.

Samsung 48-inch S90D OLED TV: $1,599.99$1,049.99 at Samsung

Samsung 48-inch S90D OLED TV: was $1,599.99 now $1,049.99 at Samsung
Samsung's 48-inch S90D OLED TV is on sale for $1,049.99. That's a new record-low price, and I can't imagine you'll find a better deal during Black Friday. The 2024 OLED display delivers an exceptional picture with deep blacks, bright colors, and Pantone-validated colors. You're also getting Motion Xcelerator 144Hz for a smooth gaming experience and Dolby Atmos and Object Tracking Sound Lite for premium sound.

LG 55-inch C4 OLED 4K TV: $1,999.99$1,299.99 at Best Buy

LG 55-inch C4 OLED 4K TV: was $1,999.99 now $1,299.99 at Best Buy
LG's all-new 55-inch C4 OLED TV is on sale for $1,299.99 - a new record-low price. Ranked in our best TV guide, the C4 features exceptional brightness, LG's latest Alpha 9 AI chip for improved performance, and impressive gaming features, including four HDMI 2.1 ports with 4K 120Hz, VRR, and ALLM support, and 144Hz certification from Nvidia.

LG C3 65-inch OLED TV (2023): $2,499.99$1,296.99 at Amazon

LG C3 65-inch OLED TV (2023): was $2,499.99 now $1,296.99 at Amazon
LG's highly rated C3 OLED TV is on sale for $1,296.99 - that's a return to the record-low price. The OLED display features a brilliant picture with bright colors and powerful contrast, thanks to LG's latest Alpha9 Gen6 chip. Plus, you're getting four HDMI 2.1 ports for the best gaming experience on next-gen consoles, a sleek, thin design, and an updated webOS experience.

Samsung 65-inch S90C Smart 4K OLED TV:$2,599.99 $1,299.99 at Samsung

Samsung 65-inch S90C Smart 4K OLED TV: was $2,599.99 now $1,299.99 at Samsung
The Samsung S90C OLED is TechRadar's best TV of 2024, and the 65-inch model is down to $1,299.99, thanks to Samsung's early Black Friday sale. That's a whopping $1,300 discount and a record-low price. Our Samsung S90C review awarded this TV five stars, praising its gorgeous picture, extensive gaming features, super slim design, and reasonable price - especially with today's $1,000+ price cut.

Sony 65-inch Bravia 8 OLED 4K Smart TV: $2,799.99 $1,699.99 at Best Buy

Sony 65-inch Bravia 8 OLED 4K Smart TV: was $2,799.99 now $1,699.99 at Best Buy
Sony's all-new 65-inch Bravia 8 OLED TV is getting an impressive $1,100 discount, bringing the price down to a new record low of $1,699.99. Sony's Bravia 8 features a sleek, slim design with a wide viewing angle, brilliant images with deep contrasts, and cinematic sound from the entire screen.

Today's best OLED TV deals in the UK

Samsung S95D 55-inch OLED TV: £2,699  £1,548 at Amazon

Samsung S95D 55-inch OLED TV: was £2,699 now £1,548 at Amazon
The Samsung 55-inch S95D OLED TV is the TV everyone wants to own. It has an incredibly detailed QD-OLED picture with anti-reflection technology, spectacular gaming features, and even a great-looking design. Colours look dynamic and natural, and there are deep blacks, too. It's easily one of 2024's best TVs and it's now down to a record-low price.

Sony 65-inch Bravia 8 OLED TV: £2,499.99£1,999.99 at Amazon

Sony 65-inch Bravia 8 OLED TV: was £2,499.99 now £1,999.99 at Amazon
Delivering excellent picture quality with crisp textures, bold and natural colors, and rich contrast, the Bravia 8 is one of the best OLED TVs around. It also comes with a good selection of gaming features, including 'Perfect for PS5' ones, but it's the Bravia 8's built-in sound that impresses most. Immersive, expansive, and accurate, not many rival mid-range OLEDs can deliver sonically as well as the Bravia 8. It's still a premium-priced OLED, but this £500 discount should not be taken lightly, dropping the Bravia 8 65-inch below £2,000 for the first time.

LG 55-inch C4 OLED 4K TV: 2,299.99£1,699.99 at Currys

LG 55-inch C4 OLED 4K TV: was £2,299.99 now £1,699.99 at Currys
LG's 65-inch C4 OLED TV is on sale for £1,699.99, a £600 discount. The C4 has impressive brightness, LG's new Alpha 9 AI chip for improved HDR performance, and a bounty of gaming features, including four HDMI 2.1 ports with 4K 120Hz, VRR, and ALLM support, and 144Hz certification from Nvidia.

Samsung 77-inch S90D OLED TV: 3,499.99£2,599.99 at Currys

Samsung 77-inch S90D OLED TV: was £3,499.99 now £2,599.99 at Currys
Samsung's 77-inch S90D OLED TV is on sale for £2,599, a £900 discount off its regular price. This 2024 OLED TV delivers Pantone-validated colors, Motion Xcelerator 144Hz for a smooth gaming experience, and Dolby Atmos and Object Tracking Sound Lite for premium sound. This is a great early Black Friday deal on Samsung's mid-range OLED.

LG 65-inch Class B4 Series OLED 4K UHD TV:2,099.99£1,499.99 at Argos

LG 65-inch Class B4 Series OLED 4K UHD TV: was £2,099.99 now £1,499.99 at Argos
The 65-inch LG B4 offers very good picture quality for an entry-level OLED TV. Its self-lit OLED pixels and Dolby Vision HDR enhance color and contrast beyond what the average backlit TV can do. Its built-in gaming features, including 4 HDMI ports with 4K 120Hz support make it an unbeatable deal for gamers. This £600 discount is a deal not to be missed ahead of Black Friday.

Al Griffin
Al Griffin

I've been working in AV product testing and tech journalism for nearly 30 years, and I've had my eyes on basically every flagship TV available today. I'm always looking to cover as many bases as possible for different budget or viewing needs in my reviewing and have been covering Black Friday and other high-profile sales events for the last three years.

Black Friday OLED TV deals: FAQs

Samsung 65-Inch Class S90C OLED 4K UHD Smart Tizen TV 2023 on orange background with lowest price TechRadar sign

(Image credit: Future)

When will the Black Friday OLED TV deals start in 2024?

While the best Black Friday TV deals usually happen on the day itself, and sometimes after during the Cyber Week sales that follow, a glance back at 2023 indicates that prices can drop well in advance of Black Friday.

For one example, the 55-inch version of the Samsung S90C, which was TechRadar’s top TV for 2023, saw a huge price drop in mid-October of last year to its record-low price, and it held steady there through Cyber Monday. The lesson to be learned from that is it doesn’t always pay to wait for the actual event, and that some of the best deals arrive early.

Where will the best OLED TV Black Friday deals be?

Amazon is always a great destination for Black Friday OLED TV deals, and it stocks a variety of brands and models. Amazon also stocks OLED TVs in screen sizes ranging from 42 inches up to 83 inches, so there are options to appeal to all tastes and needs. Beyond Amazon, Best Buy in the US and John Lewis in the UK are two of our top go-to destinations for the best OLED TV deals.

What Black Friday OLED TV deals should I expect?

We’ve mentioned the Samsung S90C as an example of an OLED TV that received deep discounts early on in the Black Friday season, and we’re already starting to see price cuts on some of the top OLED TVs we’ve reviewed in 2024 such as the LG C4 and Samsung S95D.

Sony’s Bravia 8 is another great OLED TV that we’ll be keeping an eye on during Black Friday season. It dipped to a record-low price in mid-October before bouncing up again, and it's already starting to see discounts in advance of Black Friday.

Why trust TechRadar this Black Friday

We've covered Black Friday for over a decade here at TechRadar and have learned when all the best sales start and how to uncover all of the top deals. We also monitor sales throughout the year and track the lowest prices of dozens of the most popular products so we know a bargain when we see it.

We test the best OLED TVs using the same criteria that we consider in all of our TV reviews: picture quality, audio quality, smart TV platform, design, gaming features and value for money. Our testing is not only based on subjective opinions but also on objective measurements taken using specialized equipment – you can read our full guide to how we test TVs at TechRadar.

Combined, we'll bring you the best Black Friday deals on all the top-rated and well-reviewed OLED TVs available to buy right now so you come away with an excellent TV at a great price.

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Al Griffin
Senior Editor Home Entertainment, US

Al Griffin has been writing about and reviewing A/V tech since the days LaserDiscs roamed the earth, and was previously the editor of Sound & Vision magazine. 

When not reviewing the latest and greatest gear or watching movies at home, he can usually be found out and about on a bike.