Fujifilm leak hints at four incoming cameras – here’s what we want to see

The Fujifilm Instax Mini 12 on a table with each of its five color choices
(Image credit: Fujifilm)

We've only just tested Fujfilm's latest newcomer, which our Fujifilm Instax Mini 12 review called "the best instant camera for newcomers". But attention has already turned to the next models in its mirrorless camera lineup – and we've been given an accidental glimpse of them thanks to a presentation by Fujifilm Spain.  

As per Fuji Rumors, the slide revealed that four fresh Fujiiflm camera models are apparently scheduled for release in 2023. It didn’t elaborate on the identity of these models, but Fujifilm’s placement of question marks on the graphic offer a hint as to what the cameras might be – and when they might arrive.

These placeholder symbols align with two categories of Fujifilm camera on the chart, indicating that we could see two X-mount and two Instax models released in 2023. The question marks are also positioned above arrows labelled by month, suggesting that two cameras will be unveiled in May, followed by a second pair in September.

While the slide’s layout doesn’t provide a definitive answer as to the substance of Fujifilm’s product roadmap, it seems to show that we’ll see one new X-mount and one new Instax model arrive in May, with second additions joining the ranks of each series in September.

Fujifilm Spain didn’t go into any detail regarding the specifications of the upcoming models, but it wasn’t silent on the revelation. According to a now-deleted article published by Fujistas, Fujifilm Spain described the four new cameras as “disruptive”.

What this comment means can only be a matter for conjecture at this stage, but it does suggest that Fujifilm fans have a few intriguing releases to look forward to in the coming months. With uncertainty now surrounding Fujifilm’s X-Summit event – originally scheduled for April – it remains to be seen when and how Fujifilm will choose to unveil these new cameras.


Analysis: Which Fuji cameras could we see? 

Fujifilm X-S10

The Fujifilm X-S10 (above) seems a likely candidate for a refresh this year. (Image credit: Future)

While the slide shared by Fujifilm Spain leaves plenty to the imagination, a look at Fujiiflm’s current line-up reveals a few models which could fill those release slots in May and September.

When it comes to the X-mount series, we’d expect a Fujifilm X-Pro 4 to be high on the list of candidates. It's been three years since the launch of the Fujifilm X-Pro 3, and with that camera now unofficially discontinued, we wouldn’t bet against a successor arriving this year. We’d expect it to ship with the same 40MP sensor as the Fujifilm X-H2, but we’d also hope for a continuation of the experimental features seen on previous X-Pro cameras.

The identity of the second X-series camera is less certain. The Fujifilm X-S10 – which is still one of the best mirrorless cameras you can buy for the price – is also due a sequel. If it borrowed a few performance upgrades from the Fujifilm X-T5, a well-priced X-S20 could be just the hybrid camera to help Fujiiflm keep pace with rivals in the competitive vlogging genre.

With an analogue revival taking Gen Z by storm, it’s perhaps no surprise that Fujifilm might want to double down by expanding its Instax family of instant cameras. With the recently-launched Instax Mini 12 catering to the beginner market, there’s a chance we might see Fujifilm target more specific niches with its two new models. 

Looking at Fujifilm’s current line-up of instant cameras, the most obvious targets for an update are the Fujifilm Instax Square SQ1 and the Instax Wide 300, both of which feature in our guide to the best instant cameras

That said, Fujiiflm might prefer to build on the popularity of its Mini format with additional models. That might mean retro styling which caters to the 90s trend – or, if the new releases are indeed “disruptive”, we could see Fujifilm doing something else entirely. 

Whether that's simply adding its 40MP sensor to more affordable cameras like an X-S20, or attempting something new, is something we should hear more about around the time of the seemingly now-canceled X Summit

TOPICS
Chris Rowlands

Formerly News Editor at Stuff, Chris now writes about tech from his tropical office. Sidetracked by sustainable stuff, he’s also keen on cameras, classic cars and any gear that gets better with age.

Read more
The Fujifilm X-E4 camera sitting outside on a bag
The rumored Fujifilm X-E5 is the camera I'm most excited about in 2025 – here's why
Sony, Canon, Nikon, GoPro, Fujifilm, Ricoh and Pentax cameras in two rows on a blue and pink background with radar graphic
The 12 most exciting cameras of 2025, from the iPhone 17 to the Sony A7 V
The front and side of the Fujfilm Instax Mini Evo instant camera
The rumored Fujifilm Instax Wide Evo sounds like my dream instant camera – here's why
Hasselblad X2D 100C camera in user's hand, their blue jacket in background
My dream Hasselblad camera is getting a sequel soon, according to new leaks – here are 5 upgrades I’m hoping for
Lead image for TechRadar's guide to the best Fujifilm cameras, featuring the X-T5
Best Fujifilm camera 2025: top mirrorless and compact cameras, retro and otherwise
Fujfilm GFX 50R
First Fujifilm GFX100RF images leaked in build-up to expected reveal – here’s what they tell us about the unique premium compact camera
Latest in Cameras
Image showing detail of the Leica D-Lux 8
Still can't get a Fujifilm X100VI? This premium Leica compact costs less, and it's in stock
Hasselblad X2D 100C camera in user's hand, their blue jacket in background
My dream Hasselblad camera is getting a sequel soon, according to new leaks – here are 5 upgrades I’m hoping for
Nikon Z6 III camera in the hand with no lens attached and full-frame sensor on display
What's the best camera sensor format? You told us your clear favorite – here's why it's not that simple
Lunar eclipse
I'm a pro photographer – here's how I'm shooting the total lunar eclipse blood moon with my camera and phone
Sigma BF silver camera in the hand at The Photography Show, UK
I tried the Sigma BF camera everyone is talking about – it's truly stunning, but has one fundamental flaw
A young man takes a portrait photo with a DSLR.
Sell Smart: Quick, easy, and secure camera gear solutions with MPB
Latest in News
Google Pixel 8a in aloe green showing
Google Pixel 9a benchmark link teases the performance of the upcoming mid-ranger
Quordle on a smartphone held in a hand
Quordle hints and answers for Monday, March 17 (game #1148)
NYT Strands homescreen on a mobile phone screen, on a light blue background
NYT Strands hints and answers for Monday, March 17 (game #379)
NYT Connections homescreen on a phone, on a purple background
NYT Connections hints and answers for Monday, March 17 (game #645)
Apple iPhone 16 Pro HANDS ON
Leaked iPhone 17 dummy units may have given us our best look yet at all four models
A super close up image of the Google Gemini app in the Play Store
It's official: Google Assistant will be retired for phones this year, with Gemini taking over