Hornby bemused by eBooks
Bestselling author doesn't expect digital readers to catch on
Author Nick Hornby has expressed his doubts over eBooks – although it is people's attitude to reading as a whole that appears to be supporting his argument.
The bestselling author of books like Fever Pitch, About A Boy and
High Fidelity
was bemused by Borders' £399 Iliad eReader, but even more concerned at the pile of bargain books being ignored by its side.
"Attempting to sell people something for four hundred pounds that merely enables them to read something that they won't buy at one hundredth of the price seems to me a thankless task," Hornby wrote on his blog.
iPod comparisons
Hornby goes on to point out that eBooks have a far harder task than the iPod did in creating a revolution in digital music, quite rightly pointing out eBbook readers have a couple of disadvantages when compared to mp3 players.
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"The first is that, when we bought our iPods, we already owned the music to put on it; none of us own e-books, however. The second is that so far, Apple is uninterested in designing an e-book reader, which means that they don't look very cool."
Depressing
But it is the attitude towards books – and the failure to get people reading - which seems to be at the forefront of Hornby's mind with the author adding:
"But – and this is the most depressing reason – the truth is that people don't like reading books much anyway…The music industry's problems are many and profound, but you never see advertisements asking us to listen to more music; there are no pressure groups or government quangos attempting to ensure that we make room in our day for a little Leona Lewis.
"The problem is getting people to pay for music, not getting people to consume it. Can you see every teenager in Britain harassing their parents for a Kindle? Me neither."
Patrick Goss is the ex-Editor in Chief of TechRadar. Patrick was a passionate and experienced journalist, and he has been lucky enough to work on some of the finest online properties on the planet, building audiences everywhere and establishing himself at the forefront of digital content. After a long stint as the boss at TechRadar, Patrick has now moved on to a role with Apple, where he is the Managing Editor for the App Store in the UK.