Kickstarter-funded Ouya shows the power of crowd-sourcing as pre-orders rack up

Ouya
Coming to a store near you

Most Kickstarter projects - if they reach their funding goals - go on to be niche products sold through the maker's own website. But Ouya, the Android-powered games console, will hit major retailers like Target and Best Buy in June. And it's just gone up for pre-order from Amazon.com as well.

Ouya CEO Julie Uhrman wouldn't be drawn on exactly how many pre-orders the console has had, but she did say they exceeded the 68,000 backers who helped put the device into production.

Console competition

Speaking to the Wall Street Journal, Uhrman said Ouya didn't need to compete with the likes of traditional consoles, as it was a different proposition. "We don't need to beat Xbox or Sony or any console that enters the marketplace, we need to carve out our own niche," she said. "Ouya offers a very different value proposition to the gaming you can currently experience."

Uhrman doesn't seem phased by talk of consoles being dead, either. And with Ouya receiving more than $8.5 million in funding, she's not alone.

"For the last two or three years all we've been hearing is that the consoles are dead," she said. "The reason is there isn't new, innovative intellectual property. It's expensive to develop on it. You're seeing a major shift of games being developed on the television. Our viewpoint has always been that console gaming isn't dead, the way we think about it hasn't changed."

The console will have around 200 titles, Uhrman said, including an exclusive version of Final Fantasy 3.

Ouya units have been sent out to developers, with the official consumer launch happening in June.

Via The Wall Street Journal

Joe Svetlik

Joe has been writing about tech for 17 years, first on staff at T3 magazine, then in a freelance capacity for Stuff, The Sunday Times Travel Magazine, Men's Health, GQ, The Mirror, Trusted Reviews, TechRadar and many more (including What Hi-Fi?). His specialities include all things mobile, headphones and speakers that he can't justifying spending money on.

Latest in Gaming
Nintendo Switch Lite
Forget the Nintendo Switch 2, the original Switch is getting one last hurrah in a surprise Nintendo Direct tomorrow
Image of Naoe in AC Shadows
Assassin's Creed Shadows best graphics settings for PS5, PS5 Pro, and Xbox Series X
inZOI promotional material.
inZOI has become the most wishlisted game on Steam, but I wouldn't get too caught up in the hype
Xbox Series X and Xbox wireless controller set to a green background
Xbox Insiders are currently testing a new Game Hub feature that looks useful, but I've got mixed feelings about it
The Nacon MG-X Pro android mobile gaming controller on a turquoise background with white lowest price text
The Nacon MG-X Pro is my go-to mobile gaming controller and while it's a hard sell at full price, you can snag it for an absolute bargain at Amazon right now
A green claw wraps around the carcass of a monster
Is Lagiacrus coming to Monster Hunter Wilds? Some fans are convinced, and here's why
Latest in News
Garmin clippd integration
Garmin's golf watches just got a big software integration upgrade to help you improve your game
Robert Downey Jr reveals himself as Doctor Doom to a delighted crowd at San Diego Comic-Con 2024
Marvel is currently making a major announcement about Avengers: Doomsday's cast on YouTube, and I think it's going to be a long-winded reveal
Samsung QN90F on yellow background
Samsung announces US prices for its 2025 mini-LED TV lineup, and it’s good and bad news
Nintendo Switch Lite
Forget the Nintendo Switch 2, the original Switch is getting one last hurrah in a surprise Nintendo Direct tomorrow
The Samsung Galaxy S25 Edge on display the January 22, 2025 Galaxy Unpacked event.
Samsung Galaxy S25 Edge colors seemingly revealed in new video, and there’s another sign of an imminent launch
Microsoft Copiot Studio deep reasoning and agent flows
Microsoft reveals OpenAI-powered Copilot AI agents to bosot your work research and data analysis