ESA Study - average gamer is 35

Mario Kart - enjoyed by elderly ladies worldwide, suggests the ESA's latest survey
Mario Kart - enjoyed by elderly ladies worldwide, suggests the ESA's latest survey

The Entertainment Software Association (ESA) released the 2008 Essential Facts About the Computer and Video Game Industry at its "State of the Industry" E3 keynote this week, an in-depth survey which contained a few interesting (and some quite surprising) facts about gamers.

"This new data underscores the fundamental principle that computer and video games are a mainstream entertainment form, which captures the imagination of every segment of our society," said ESA CEO Michael Gallagher.

No such thing as stereotype

Some of the findings from the ESA-commissioned survey of the great American public were as follows:

* 65 percent of American households play computer and video games;
* 38 percent of American homes have a video game console;
* The average game player is 35 years old;
* One out of four gamers are over age 50;
* Women aged 18 or older represent a significantly greater portion of the game-playing population (33 percent) than boys age 17 or younger (18 percent);
* 41 percent of Americans expect to purchase one or more games this year;
* 94 percent of parents are present when games are purchased or rented;
* 88 percent of parents report always or sometimes monitoring the games their children play;
* 63 percent of parents believe games are a positive part of their children's lives.

ESA's Michael Gallagher noted that: "No longer is there a stereotypical gamer."

He's not wrong! Head over to the ESA website to see the full study.

Adam Hartley
Latest in Consoles & PC
Playing games on the Razer Handheld Dock Chroma without an external display.
The Razer Handheld Dock Chroma offers Steam Deck owners a premium design and, of course, plenty of RGB
The Hori Split Pad Pro attached to a Nintendo Switch OLED and placed on a colorful desk mat.
I've used the Hori Split Pad Pro with my Nintendo Switch for years and it's still great, but there are some better options in 2025
A tattoo studio in The Sims 4.
The Sims 4 Businesses & Hobbies expansion pack looks like the small business overhaul I've always wanted
Image of Grand Theft Auto 6 promotional art and Corsair's PC cases
GTA 6 could reach PCs in early 2026 according to Corsair – but I'm already sick of waiting
New Metal Gear Solid Delta screenshot from the State of Play stream.
Turns out the leak was accurate - Metal Gear Solid Delta: Snake Eater releases in August this year and the inner PS2 gamer in me cannot wait
An image of the Nintendo Switch 2
Nintendo Switch 2 patent suggests you’ll be able to use the console upside down for some reason
Latest in News
iPad Air M3
Apple updates iPad Air with powerful M3 chip and pairs it with Pro-level Magic Keyboard
Nvidia RTX 5070 Founders Edition GPU shown against a green and black backdrop
Nvidia RTX 5070 early pricing hints at plenty of GPUs at the MSRP – but I’ll believe it when I see it
US President Donald Trump speaks to the press as he signs an executive order to create a US sovereign wealth fund, in the Oval Office of the White House on February 3, 2025, in Washington, DC.
US set to pause cyber-offensive operations against Russia - but CISA says it won't stop
Guitar Hero Mobile
Activision shares first look at Guitar Hero Mobile and, yeah, it looks like AI slop
Web DDoS attacks see major surge as AI allows more powerful attacks
Pulchra Fellini in Zenless Zone Zero.
Zenless Zone Zero Version 1.6 will finally let you play as a furry gunslinger