Nintendo's new video service UK-bound

Nintendo's new video service to be rolled out worldwide, providing the Japanese trial is successful enough
Nintendo's new video service to be rolled out worldwide, providing the Japanese trial is successful enough

Nintendo President Satoru Iwata has launched Nintendo's new video service the Wii-no-Ma Channel in Japan this week, revealing that the service WILL be made available in the UK and Europe sometime soon.

Wii-no-Ma is an advertising-based service, developed by Nintendo in partnership with media firm Dentsu, who are set to provide original content.

Expanding the gaming populace

Iwata described Wii-no-Ma as a means to "keep continuous expansion of [the] gaming population... We believe it is necessary to propose to make those who do not currently neither play videogames nor feel like pouring energies for playing them to keep at least in contact with videogames, along with the deployment of mainstream videogames."

The Nintendo President also confirmed that he wanted to launch the service outside of Japan in the future, providing the initial tests prove popular with Japanese Wii gamers.

"Wii-no-Ma service is available only in Japan at the start, but the overseas deployment is under planning in the future," said Iwata in a video broadcast on Nintendo's Japanese site.

Intriguingly, Wii no Ma Channel content will also be able to be ported with the DSi for portable viewing.

Game On!

Elsewhere at Mario Towers, Nintendo has signed up to attend the Game On! London consumer event on June 20-21, in association with the UK eSports Association (UKeSA).

"We are delighted to be a part of Game On! London - it's exciting to see a UK consumer event in the Capital again this year, and we are encouraged by the positive impact this could have on the industry," said Nintendo UK general manager David Yarnton.

More than 20,000 gamers are expected to visit the event, which is taking place at London's Olympia National hall. A date for the diary, with tickets available now for £8.00.

Adam Hartley
Latest in Nintendo
Samus Aran leaping through space
Metroid Prime 4 tipped to be at the heart of April's Nintendo Switch 2 deep-dive
Nintendo Switch 2
Nintendo Switch 2 expected to have AI upscaling and I can't wait to finally play Tears of the Kingdom with upgraded graphics
The Hori Split Pad Pro attached to a Nintendo Switch OLED and placed on a colorful desk mat.
I've used the Hori Split Pad Pro with my Nintendo Switch for years and it's still great, but there are some better options in 2025
An image of the Nintendo Switch 2
Nintendo Switch 2 patent suggests you’ll be able to use the console upside down for some reason
Monster Hunter Wilds
Monster Hunter Wilds producer discusses potential Nintendo Switch 2 port: 'we'd need to take our time to get to know the exact nature of the hardware'
Nintendo Switch 2 rumored mouse mode
I don't care what the haters say, the Nintendo Switch 2's rumored mouse mode is by far the most exciting feature coming to the new console
Latest in News
DeepSeek
Deepseek’s new AI is smarter, faster, cheaper, and a real rival to OpenAI's models
Open AI
OpenAI unveiled image generation for 4o – here's everything you need to know about the ChatGPT upgrade
Apple WWDC 2025 announced
Apple just announced WWDC 2025 starts on June 9, and we'll all be watching the opening event
Hornet swings their weapon in mid air
Hollow Knight: Silksong gets new Steam metadata changes, convincing everyone and their mother that the game is finally releasing this year
OpenAI logo
OpenAI just launched a free ChatGPT bible that will help you master the AI chatbot and Sora
An aerial view of an Instavolt Superhub for charging electric vehicles
Forget gas stations – EV charging Superhubs are using solar power to solve the most annoying thing about electric motoring