Nintendo to finally embrace smartphones and tablets as hope fades for Wii U?

Nintendo to finally embrace smartphones and tablets to revive fortunes?
You just know this guy is itching to get with the times, right?

Nintendo boss Saturo Iwata has admitted the company is considering "a new business structure," which may involve branching out into the mobile arena it has shunned for so long.

After the company revised its 2014 Wii U sales forecast from 9 million to an unspectacular 2.9 million, the CEO suggested that it may be time for a change.

With Wii U games sales new predicted to hit just 19 million units, rather than the previously estimated 38 million, Iwata seemed to indicate that change could be on the horizon.

"We are thinking about a new business structure," Iwata told a news conference in Japan, while hinting the company is exploring the possibility of touchscreen handheld devices.

Studying...

Nintendo has long dismissed the possibility of launching versions of popular franchises like Mario, Zelda and Donkey Kong on smartphones and tablets, largely through fears of watering down its top earners.

Now, with the company expected to post an annual lost of 35bn yen ($335m / £205m), Nintendo may finally ready to relent and answer the clamour for Mario and Link on iPhone, judging by Iwata's forlorn comments

"Given the expansion of smart devices, we are naturally studying how smart devices can be used to grow the game-player business. It's not as simple as enabling Mario to move on a smartphone," he said.

Could sharing Mario with a wider audience put Nintendo back in the spotlight? Or would opening up it's famous franchises beyond Nintendo hardware be an admission that Nintendo's on the way to becoming the next Sega? Let us know your thoughts in the comments section below.

Via Bloomberg

TOPICS
Chris Smith

A technology journalist, writer and videographer of many magazines and websites including T3, Gadget Magazine and TechRadar.com. He specializes in applications for smartphones, tablets and handheld devices, with bylines also at The Guardian, WIRED, Trusted Reviews and Wareable. Chris is also the podcast host for The Liverpool Way. As well as tech and football, Chris is a pop-punk fan and enjoys the art of wrasslin'.

Latest in Nintendo
Samus Aran leaping through space
Metroid Prime 4 tipped to be at the heart of April's Nintendo Switch 2 deep-dive
Nintendo Switch 2
Nintendo Switch 2 expected to have AI upscaling and I can't wait to finally play Tears of the Kingdom with upgraded graphics
The Hori Split Pad Pro attached to a Nintendo Switch OLED and placed on a colorful desk mat.
I've used the Hori Split Pad Pro with my Nintendo Switch for years and it's still great, but there are some better options in 2025
An image of the Nintendo Switch 2
Nintendo Switch 2 patent suggests you’ll be able to use the console upside down for some reason
Monster Hunter Wilds
Monster Hunter Wilds producer discusses potential Nintendo Switch 2 port: 'we'd need to take our time to get to know the exact nature of the hardware'
Nintendo Switch 2 rumored mouse mode
I don't care what the haters say, the Nintendo Switch 2's rumored mouse mode is by far the most exciting feature coming to the new console
Latest in News
A young woman is working on a laptop in a relaxed office space.
I’ll admit, Microsoft’s new Windows 11 update surprised me with its usefulness, providing accessibility fixes, a gamepad keyboard layout, and PC spec cards
inZOI promotional material.
inZOI has become the most wishlisted game on Steam, but I wouldn't get too caught up in the hype
Xbox Series X and Xbox wireless controller set to a green background
Xbox Insiders are currently testing a new Game Hub feature that looks useful, but I've got mixed feelings about it
A stylized depiction of a padlocked WiFi symbol sitting in the centre of an interlocking vault.
Broadcom warns of worrying security flaws affecting VMware tools
Nespresso Vertuo Pop machine in Candy Pink with coffee drinks and capsules
My favorite Nespresso coffee maker just got a fresh new makeover, and now I love it even more
Microsoft Surface Laptop and Surface Pro devices on a table.
Hate Windows 11’s search? Microsoft is fixing it with AI, and that almost makes me want to buy a Copilot+ PC