Nintendo wants to catch them all - invests in Pokémon Go developer

Pokemon Go

Could Nintendo be making a big bet on augmented reality being the future of gaming? The company has teamed up with The Pokémon Company and Google to invest a further $20m (£13m) in Niantic, the company that is currently developing Pokémon Go.

Pokémon Go was announced last month and looks set to be an augmented reality Pokémon title for mobile phones - the idea being that you will have to travel around the physical world in order to catch 'em all. Niantic is the developer that was previously behind GPS location game Ingress.

According to IBTimes, the investment is $20m upfront - with another $10m promised if the company achieves certain milestones. Interestingly, the company started life as a department within Google, but following the corporate restructuring of Google into Alphabet, it has been separated.

Presumably attracting third party investments - like this one from Nintendo - was part of Google management's thinking in creating the new corporate parent.

Though what is perhaps most tantalising for gamers is that Nintendo's investment surely indicates that the company thinks augmented reality could be a significant part of the future of gaming.

After Pokémon Go, could we see other Nintendo properties be developed by the company? What about using something like the Samsung Galaxy Gear to bring the Pokémon Trading Card Game to life with 3D monsters standing on the table?

TOPICS
Latest in Mobile Gaming
Asus ROG Ally on blue background with lowest price text overlay
The Asus ROG Ally model I'd recommend to most people is back to a record-low price
Driver 3 being played on the AyaNeo Pocket Micro.
Ayaneo Pocket Micro review: a tiny Android tablet ideal for emulation
The Epic Games Store for iOS and Android.
Fortnite, Rocket League Sideswipe, and Fall Guys are available on mobile as the Epic Games Store launches for iOS in the EU and for Android worldwide
Key art for Age of Empires Mobile.
Age of Empires Mobile first in-game footage revealed, pre-registration open now
Two soldiers preparing for battle in the new Halo Infinite winter update
Xbox exploring launching its own mobile gaming store, Phil Spencer reveals
Hades
Award-winning roguelike Hades to release on iOS via Netflix Games next year
Latest in News
DeepSeek
Deepseek’s new AI is smarter, faster, cheaper, and a real rival to OpenAI's models
Open AI
OpenAI unveiled image generation for 4o – here's everything you need to know about the ChatGPT upgrade
Apple WWDC 2025 announced
Apple just announced WWDC 2025 starts on June 9, and we'll all be watching the opening event
Hornet swings their weapon in mid air
Hollow Knight: Silksong gets new Steam metadata changes, convincing everyone and their mother that the game is finally releasing this year
OpenAI logo
OpenAI just launched a free ChatGPT bible that will help you master the AI chatbot and Sora
An aerial view of an Instavolt Superhub for charging electric vehicles
Forget gas stations – EV charging Superhubs are using solar power to solve the most annoying thing about electric motoring