Skip to main content
TechRadar TechRadar the technology experts
SG EditionSingapore
DK EditionDanmark FI EditionSuomi NO EditionNorge SE EditionSverige UK EditionUK IT EditionItalia NL EditionNederland BE (NL) EditionBelgië (Nederlands) FR EditionFrance DE EditionDeutschland ES EditionEspaña
US EditionUS (English) CA EditionCanada MX EditionMéxico
AU EditionAustralia NZ EditionNew Zealand
RSS
Sign in
  • View Profile
  • Sign out
  • Phones
    • Popular Phone Brands
      • iPhone
      • Samsung Galaxy
      • Google Pixel
      • Nothing
      • Motorola
      • OnePlus
      • Xiaomi
      • Honor
      • Oppo
      • Huawei
    • Operating Systems
      • Android
      • iOS
    • More from Phones
      • Network Carriers
      • Phone Accessories
      • Phone Reviews
      • Phone Buying Guides
      • Phone Deals
      • Phone Coupons
      • Phone News
  • Computing
    • Laptops
      • Chromebooks
      • MacBooks
      • Windows Laptops
      • Gaming Laptops
    • PCs
      • Desktop PCs
      • Macs
      • Gaming PCs
    • Software & Security
      • Windows
      • macOS
      • Windows 10 End of Life
      • Antivirus
      • Cyber Security
    • Components
      • CPUs
      • GPUs
      • Storage
      • Nvidia
      • Intel
    • Internet
      • Websites & Apps
      • Wi-Fi & Broadband
      • Social Media
      • Wordle
    • Tablets
      • eReaders
      • iPad
    • VR & AR
    • Peripherals
      • Monitors
      • Keyboards
      • Webcams
      • Mice
    • Popular Computing Brands
      • Dell
      • HP
      • Lenovo
      • Acer
    • More from Computing
      • Computing Reviews
      • Computing Buying Guides
      • Computing Deals
      • Computing Coupons
      • Computing News
  • AI
    • AI Platforms & Assistants
    • OpenAI
    • ChatGPT
    • Gemini
    • Apple Intelligence
    • Claude
  • TVs
    • TV Insights
      • TV Reviews
      • TV Buying Guides
      • TV Deals
      • TV News
      • TVs & home theater coupons
    • More for your TV
      • Home Theatre
      • Soundbars
      • Streaming Devices
      • Projectors
      • Blu-ray
  • Streaming
    • Entertainment
    • Netflix
    • Prime Video
    • Disney+
    • Apple TV
    • HBO Max
    • Hulu
    • Paramount+
    • How to Watch
    • Streaming coupons
  • Fitness
    • Fitness
      • Smartwatches
      • Fitness Trackers
      • Exercise Equipment
      • Fitness Headphones
      • Fitness Apps
      • Smart Rings
    • Watch Brands
      • Apple Watch
      • Fitbit
      • Garmin
      • Google Pixel Watch
      • Samsung Galaxy Watch
    • Wellbeing
      • Sleep
      • Oral Health
    • More from Fitness
      • Fitness News
      • Fitness Reviews
      • Fitness Buying Guides
      • Fitness Deals
      • Fitness coupons
  • Audio
    • Headphones
      • Earbuds & AirPods
      • Wireless Headphones
    • Speakers
      • Wireless Speakers
      • Sonos
    • Hi-Fi
      • Turntables
      • Portable Players
      • DACs
    • Audio Streaming
      • Spotify
      • Apple Music
    • More from Audio
      • Audio News
      • Audio Reviews
      • Audio Buying Guides
      • Audio Deals
      • Audio coupons
  • VPN
    • VPN Services
    • VPN Security
    • ExpressVPN
    • NordVPN
  • Cameras
    • Camera Types
      • Mirrorless
      • DSLRs
      • Compact
      • Action
      • Video
      • Drones
      • 360 Cameras
      • Dash Cams
    • Camera Brands
      • Canon
      • DJI
      • Fujifilm
      • Nikon
      • GoPro
      • Insta360
    • More from Cameras
      • Camera Accessories
      • Camera Lenses
      • Camera Reviews
      • Camera Buying Guides
      • Camera Deals
      • Camera News
      • Photography
      • Camera coupons
  • Home
    • Smart Home
      • Home Security
      • Smart Speakers
      • Smart Lights
      • Smart Scales
      • Smart Thermostats
      • Amazon Echo
    • Small Appliances
      • Air Fryers
      • Air Quality
      • Coffee Machines
      • Hair Care
      • Vacuums
      • Robot Vacuums
    • Home Brands
      • Dyson
      • Philips Hue
      • Ring
      • Shark
      • Ninja
    • More from Home
      • Home Reviews
      • Home Buying Guides
      • Home Deals
      • Home News
      • Mattress coupons
      • Home & appliances coupons
  • EVs
  • Browse
    • By Type
      • News
      • Best
      • Reviews
      • Deals
      • Versus
      • How To
      • Opinion
      • Coupons
    • Popular Brands
      • Samsung
      • Sony
      • Microsoft
      • Apple
Tech Radar Pro Tech Radar Gaming
  • Phones
    • View Phones
      • iPhone
      • Samsung Galaxy
      • Google Pixel
      • Nothing
      • Motorola
      • OnePlus
      • Xiaomi
      • Honor
      • Oppo
      • Huawei
      • Android
      • iOS
      • Network Carriers
      • Phone Accessories
      • Phone Reviews
      • Phone Buying Guides
      • Phone Deals
      • Phone Coupons
      • Phone News
  • Computing
    • View Computing
    • Laptops
      • View Laptops
      • Chromebooks
      • MacBooks
      • Windows Laptops
      • Gaming Laptops
      • Desktop PCs
      • Macs
      • Gaming PCs
    • Software & Security
      • View Software & Security
      • Windows
      • macOS
      • Windows 10 End of Life
      • Antivirus
      • Cyber Security
    • Components
      • View Components
      • CPUs
      • GPUs
      • Storage
      • Nvidia
      • Intel
    • Internet
      • View Internet
      • Websites & Apps
      • Wi-Fi & Broadband
      • Social Media
      • Wordle
    • Tablets
      • View Tablets
      • eReaders
      • iPad
    • VR & AR
    • Peripherals
      • View Peripherals
      • Monitors
      • Keyboards
      • Webcams
      • Mice
      • Dell
      • HP
      • Lenovo
      • Acer
      • Computing Reviews
      • Computing Buying Guides
      • Computing Deals
      • Computing Coupons
      • Computing News
  • AI
    • View AI
    • AI Platforms & Assistants
    • OpenAI
    • ChatGPT
    • Gemini
    • Apple Intelligence
    • Claude
  • TVs
    • View TVs
      • TV Reviews
      • TV Buying Guides
      • TV Deals
      • TV News
      • TVs & home theater coupons
      • Home Theatre
      • Soundbars
      • Streaming Devices
      • Projectors
      • Blu-ray
  • Streaming
    • View Streaming
    • Entertainment
    • Netflix
    • Prime Video
    • Disney+
    • Apple TV
    • HBO Max
    • Hulu
    • Paramount+
    • How to Watch
    • Streaming coupons
  • Fitness
    • View Fitness
      • Smartwatches
      • Fitness Trackers
      • Exercise Equipment
      • Fitness Headphones
      • Fitness Apps
      • Smart Rings
      • Apple Watch
      • Fitbit
      • Garmin
      • Google Pixel Watch
      • Samsung Galaxy Watch
      • Sleep
      • Oral Health
      • Fitness News
      • Fitness Reviews
      • Fitness Buying Guides
      • Fitness Deals
      • Fitness coupons
  • Audio
    • View Audio
    • Headphones
      • View Headphones
      • Earbuds & AirPods
      • Wireless Headphones
    • Speakers
      • View Speakers
      • Wireless Speakers
      • Sonos
    • Hi-Fi
      • View Hi-Fi
      • Turntables
      • Portable Players
      • DACs
    • Audio Streaming
      • View Audio Streaming
      • Spotify
      • Apple Music
      • Audio News
      • Audio Reviews
      • Audio Buying Guides
      • Audio Deals
      • Audio coupons
  • VPN
    • View VPN
    • VPN Services
    • VPN Security
    • ExpressVPN
    • NordVPN
  • Cameras
    • View Cameras
      • Mirrorless
      • DSLRs
      • Compact
      • Action
      • Video
      • Drones
      • 360 Cameras
      • Dash Cams
      • Canon
      • DJI
      • Fujifilm
      • Nikon
      • GoPro
      • Insta360
      • Camera Accessories
      • Camera Lenses
      • Camera Reviews
      • Camera Buying Guides
      • Camera Deals
      • Camera News
      • Photography
      • Camera coupons
  • Home
    • View Home
    • Smart Home
      • View Smart Home
      • Home Security
      • Smart Speakers
      • Smart Lights
      • Smart Scales
      • Smart Thermostats
      • Amazon Echo
    • Small Appliances
      • View Small Appliances
      • Air Fryers
      • Air Quality
      • Coffee Machines
      • Hair Care
      • Vacuums
      • Robot Vacuums
      • Dyson
      • Philips Hue
      • Ring
      • Shark
      • Ninja
      • Home Reviews
      • Home Buying Guides
      • Home Deals
      • Home News
      • Mattress coupons
      • Home & appliances coupons
  • EVs
  • Browse
    • View Browse
      • News
      • Best
      • Reviews
      • Deals
      • Versus
      • How To
      • Opinion
      • Coupons
      • Samsung
      • Sony
      • Microsoft
      • Apple
Tech Radar Pro Tech Radar Gaming
Don't miss these
Trending
  • Presidents' Day sales
  • Galaxy Unpacked
  • Best laptop
  • Best VPN
  • Best web hosting
  • NYT Wordle today
  • Windows 10 end of life
  1. Gaming
  2. Consoles & PC
  3. Nintendo

Nintendo President Satoru Iwata's most memorable off-beat moments

News
By Matt Swider published 13 July 2015

Satoru Iwata appearances we'll never forget

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

Satoru Iwata's most fun-filled public moments

Satoru Iwata's most fun-filled public moments

The sad news that Nintendo President Satoru Iwata died at age 55 eventually segued into us passing around his zany, but always cheerful photos at TechRadar on Sunday night.

It helped everyone crack a smile here, and it surprised us as to how many he ended up posing for in the last decade and a half of serving as the Nintendo head.

Some are accompanied by Mario and Luigi, others are pixelated cameos of Iwata in video games and a few have him made out of puppet fabric.

Satoru Iwata

Iwata didn't hold back. That's what we liked about him ever since he take center stage at E3 2002.

He never took himself too seriously in public and pioneered Nintendo Direct, which were carefully scripted videos that saved us from technical glitches at E3 and actually made up laugh.

He made it all about the games and game players, so here's to his most memorable moments.

Page 1 of 5
Page 1 of 5
Nintendo Direct hosting duties

Nintendo Direct hosting duties

The last major media appearance from the sick Iwata was in muppet form at E3 2015, where he, Nintendo designer Shigeru Miyamoto and Nintendo of America President and CEO Reggie Fils-Aime hosted the company's substitution for a press conference.

Satoru Iwata

Their human-form muppet appearance didn't last long, however, as they slowly turned into the Star Fox gang: Miyamoto as Fox McCloud, Iwata as Peppy and Reggie as Falco.

Satoru Iwata

This isn't the first time Iwata used a stand-in. He cleverly appeared as a seemingly flat piece of paper to introduce the game Paper Mario for Wii U in the Nintendo Direct video from August 2012.

Satoru Iwata

Iwata made full use of Nintendo's nostalgic props in his videos. too. He's playfully holding bananas while deadpanning to the camera this presentation.

Iwata

In case you were wondering what Iwata would have looked like with a mustache, he was briefly sporting a Mario mustache in this Nintendo Direct video introducing a new Mario game for Nintendo 3DS.

Iwata

Page 2 of 5
Page 2 of 5
Super Smash Bros battle

Super Smash Bros battle

Iwata

Last year's Nintendo Direct featured claymation, which Iwata was not a part of. However, he did make an full-body appearance when introducing Super Smash Bros for Wii U and Nintendo 3DS.

Iwata

Iwata

He trades "real-life" blows with Reggie Fils-Aime in the action-packed announcement before the two sit down and duke it out in the video game.

Iwata

Iwata

Iwata's secret weapon for a come-from-behind victory? A new Mario Amiibo character that trounces Reggie in the epic battle. Clearly the Nintendo President always had the upper hand.

Page 3 of 5
Page 3 of 5
Luigi love

Luigi love

The long-neglected Luigi got more love than ever under Iwata's Presidency. New 3DS titles like Luigi's Mansion: Dark Moon and Mario & Luigi: Dream Team came out in 2013.

Iwata

Meanwhile, that same year, Wii U games like Dr. Luigi and the New Super Luigi U expansion for New Super Mario Bros U made Mario's twin a household name again.

Iwata

Luigi was starting to get near equal billing, and and Iwata didn't shy away from donning the iconic green cap, or almost being vacuumed up by famed Nintendo designer ShIgeru Miyamoto.

Page 4 of 5
Page 4 of 5
Game appearances

Game appearances

Nintendo Wii was Iwata's defining achievement as the Nintendo boss. The console with a weird name and control interface was highly doubted by critics at first. But the idea was innovative enough to send Nintendo's popularity rising - not to mention the company's stock.

Iwata

So it's only fitting that the man in charge made some Stan Lee-like cameos in a Wii video game, and that happened with WarioWare: Smooth Moves in 2007.

Known as "Shop Manager Iwata," his character was the owner of a video game store (very appropriate).

Iwata

Iwata also made appearances in games, or at least NIntendo Direct presentations when demoing them for the first time. This included games like Lego City Undercover (above) and the very off-beat Tomodachi Life for Nintendo 3DS.

Iwata

Iwata

The Nintendo President, proving he was never taken too seriously in video games, can be seen in full scuba gear on the beach and in a bath in this Mii inhabited universe.

Iwata

The fun attitude Satoru Iwata always brought to his presentations was carried over to the games and the company he was in charge of, and that's a lesson aspiring game makers should always follow in this increasingly cynical world.

  • What Iwata may have influenced last: the Nintendo NX console
Page 5 of 5
Page 5 of 5
Matt Swider
Matt Swider
Social Links Navigation
  • Facebook
  • X
  • Whatsapp
  • Reddit
  • Pinterest
  • Flipboard
  • Threads
  • Email
Share this article
Join the conversation
Follow us
Add us as a preferred source on Google
Tech Radar
Get the TechRadar Newsletter

Sign up for breaking news, reviews, opinion, top tech deals, and more.


By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

You are now subscribed

Your newsletter sign-up was successful


An account already exists for this email address, please log in.
Subscribe to our newsletter
Latest in Nintendo
Super Mario Party + Jamboree TV on Switch 2 console
These party games are absolutely essential for your Nintendo Switch 2
 
 
Animal Crossing New Horizons screenshots
I've spent a month with the Animal Crossing New Horizons’ Switch 2 upgrade
 
 
Screenshot from the upcoming life-sim game Pokémon Pokopia
Pokémon Pokopia is the game every Pokémon fan has been begging for, but you’re dead wrong if you think it’s just an Animal Crossing clone
 
 
The Fatal Frame 2: Crimson Butterfly Remake key art with the two central characters sat in a dark forest surrounded by glowing butterflies.
I donned a frilly dress and tracked ghosts for hours in Fatal Frame 2: Crimson Butterfly Remake — and now I can’t wait for the full release
 
 
Chibi-Robo emerges in Chibi-Robo! on Nintendo Switch Online
I’m addicted to Nintendo Switch Online, but I wish I’d known about these hidden gems sooner
 
 
A screenshot of the upcoming Nintendo Switch 2 game Orbitals showing two colorful characters stood side by side in a '90s inspired anime art styel.
We asked you what you thought of the latest Nintendo Direct, and it turns out everyone hated it
 
 
Latest in News
ChatGPT
OpenAI has switched off ChatGPT-4o, and angry users want it back
 
 
Motorola Razr (2025)
Apple is rumored to be working on an iPhone Flip as well as an iPhone Fold
 
 
Brad Pitt and Tom Cruise
'This is unacceptable' — SAG-AFTRA reacts with outrage to AI-generated Brad Pitt vs. Tom Cruise 'fight' clip
 
 
Lego Ninjago X-1 Ninja Charger 15th Anniversary set
Exclusive: Lego is bringing back the X-1 Ninja Charger for Ninjago’s 15th anniversary — and it hides a motorcycle inside
 
 
Irelia dancing with blades
My favorite League of Legends spin-off since Arcane just got even better
 
 
A MacBook and an iPad on a desk.
Have an old Mac, iPhone, or iPad gathering dust? Get down to Best Buy right now to trade it in for generous savings on new Apple products
 
 
LATEST ARTICLES
  1. 1
    Who remembers IRC? Clearly some hackers, as a new Linux botnet uses some incredibly old-school methods to cut costs
  2. 2
    Holographic tape inches closer to mass market ahead of silica, ceramic media - 200TB WORM tech set to debut in 2027 after successful dry run in an LTO tape library
  3. 3
    Amazon's best Presidents' Day deals under $50 that are actually worth buying — Apple, Lego, Blink, and more from $9.99
  4. 4
    Lenses too expensive? This lesser-known brand makes awesome, cheap Sony, Nikon, and Fujifilm-fit primes, and these are my favorites
  5. 5
    'I'm grieving': OpenAI has switched off ChatGPT-4o, and angry users are backing a #keep4o campaign to restore it

TechRadar is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

Add as a preferred source on Google
  • About Us
  • Contact Future's experts
  • Contact Us
  • Terms and conditions
  • Privacy policy
  • Cookies policy
  • Advertise with us
  • Web notifications
  • Accessibility Statement
  • Careers

© Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.

Please login or signup to comment

Please wait...