Black Friday Fitbit deals 2024: The early deals live now

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Here are some of the best Fitbit deals you can already buy

Fitbit Charge 5 on Black Friday deals banner
(Image credit: Future / Fitbit)
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The Black Friday deals are starting up now that it's November, which means it's a great time to shop the Black Friday Fitbit deals. We expect some massive savings on Fitbit's range of trackers and smartwatches, including the powered-by-Fitbit Google Pixel Watch line.

Many of the best smartwatches and best fitness trackers get a great discount during the Black Friday event, and last year we saw big savings on the Fitbit Versa 4, Fitbit Sense 2, and even the newer Fitbit Charge 6. This year should be even better, as Google is sunsetting popular smartwatch products in favor of its own Google Pixel Watch line. As such, this could be the last year to score a good deal on Fitbit's smartwatches.

We're tracking prices in the run-up to the main event and will be updating them round-the-clock over the Black Friday weekend itself. In the US, Best Buy and Walmart sales are going live on November 8 and November 11, respectively. In the UK, many sales are already live, including Very and John Lewis.

Today's best Fitbit deals in the US

Today's best Fitbit deals in the UK

Deals picked by
Stephen Warwick Author image
Deals picked by
Stephen Warwick

As TechRadar's Senior Fitness and Wearables writer, I have more than a decade's experience testing the latest smartwatches and fitness trackers. I've worked every online sales event you can think of since 2019. 2024 will be my sixth Black Friday, so you can count on me to find you the best deals and the right Fitbit for you.

Black Friday Fitbit deals: FAQs

Fitbit Versa 4 on wrist

(Image credit: Andrew Williams)

When will the Black Friday Fitbit deals start in 2024?

This year, the Black Friday sale officially begins on November 29, and will run throughout the weekend and into Cyber Monday on December 2. However, we'd expect some big savings to start popping up in the lead-up to Black Friday. In the US, we know for sure that Best Buy's sales start on November 8, and Walmart's deals start on November 11.

In the UK? Some deals have already started, with Curry's, Very, John Lewis and more in on the act. We'll keep an eye on those pages, and add any Fitbit deals to this page.

Is Black Friday the best time to buy Fitbit?

Absolutely, Fitbit and other fitness trackers and smartwatches are ripe for big discounts during the Black Friday period. Specifically for 2024, this could be the last year we see some big Fitbit discounts, as Google is sunsetting some of Fitbit's smartwatch brands.

There are lots of older models floating around that are still really useful for tracking fitness, exercise, and sleep, and we'd expect to see the best prices yet on a range of devices.

What Black Friday Fitbit deals should I expect?

We'd expect to see big savings across the entire Fitbit range, given that only one new Fitbit, the Fitbit Ace, was released in 2024. Last year we saw big discounts on the Fitbit Luxe, Sense 2, Charge 6, Versa, Inspire, and more. We expect all of these discounts to surface again in 2024, most likely with even bigger savings.

We'd love to see a new low price on the Fitbit Luxe, which last year fell to just $99. The Fitbit Sense could also get another discount below its price of $199 from last year. The Fitbit Charge 6 is also ripe for a discount below $99, and finally the Fitbit Versa 4, the newest Fitbit smartwatch on the market, should see some new all-time lows.

Why trust TechRadar this Black Friday

We've covered Black Friday for over a decade here at TechRadar and we've learned when all the best sales start and how to uncover all of the top deals. We also monitor sales throughout the year and track the lowest prices of dozens of the most popular products so we know a bargain when we see it.

We tracked Fitbit prices all year round and know exactly which prices to look out for on which models. We've tried and tested every Fitbit on the market too, so we know exactly which models to recommend.

Combined, we'll bring you the best Black Friday deals on all the top-rated and well-reviewed products available to buy right now so you come away with some excellent tech at a great price.

Last year's best Black Friday Fitbit deals in the US

Fitbit Luxe:$129.95$99.99 at Amazon

Fitbit Luxe: was $129.95 now $99.99 at Amazon
Almost its lowest price ever, just $1 out! The Fitbit Luxe features a stylish design, and excellent activity tracking, and provides up to five days of battery life. Amazon has the ultra-thin fitness tracker on sale for just $79.95, a very good deal.

Fitbit Sense 2: $299.99$199.95 at Amazon

Fitbit Sense 2: was $299.99 now $199.95 at Amazon
This is a very nice $100 discount on Fitbit's usually priciest (and most premium) smartwatch, bringing it down to a record-equaling low price. All-day stress detection with an EDA scanner, skin temperature sensor, and stress management score can help identify what to do to keep you zen. It's also available at the same price from Best Buy.

Google Pixel Watch Wi-Fi:$349.99$199.99 at Amazon

Google Pixel Watch Wi-Fi: was $349.99 now $199.99 at Amazon
The same great discount as the Best Buy deal above, so if you're in the market for a cheap Pixel Watch for under $200, there are plenty of options available.

Google Pixel Watch Wi-Fi and Cellular:$399.99$331.99 at Amazon

Google Pixel Watch Wi-Fi and Cellular: was $399.99 now $331.99 at Amazon
The same as the Wi-Fi-only model above, and a decent $68 discount for cellular connectivity, so you don't need a phone to access the net and calls - provided you add it to your phone's plan. This is an awesome discount, and unlikely to get any better.

Fitbit Charge 6: $159.99 $99.95 at Best Buy

Fitbit Charge 6: was $159.99 now $99.95 at Best Buy
A huge $60 discount on Fitbit's brand new tracker with updated HR sensors, making it one of Fitbit's best overall fitness trackers. A comfortable band, a bright AMOLED screen, built-in GPS, and Google features make this Fitbit a strong buy for Pixel users, its lowest price ever and the cheapest it's likely to get.

Fitbit Versa 3 smartwatch: $199.99now $149.99 at Dick's Sporting Goods

Fitbit Versa 3 smartwatch: was $199.99 now $149.99 at Dick's Sporting Goods
Fitbit's best smartwatch is $50 off at Dick's. You can follow along with workouts on the smartwatch's screen, or use one of 15 modes to go it alone. GPS tracking aids in cycling and running tracking.

Fitbit Inspire 3 Fitness Tracker: $99.95 $69.95 at Best Buy

Fitbit Inspire 3 Fitness Tracker: was $99.95 now $69.95 at Best Buy
Best Buy has the ultra-slim Fitbit Inspire 3 on sale for just $69.95 a record-low and a fantastic value for a feature-packed activity tracker. Made for everyday wear, the Inspire 3 offers 24/7 heart rate monitoring and tracks sleep, workouts, stress, and more.

Fitbit Aria Air smart scale: $49.95now $39.95 at Walmart

Fitbit Aria Air smart scale: was $49.95 now $39.95 at Walmart
Fitbit's smart scale is a great addition to someone if you're already invested in the Fitbit economy, as it can send info about your weight straight to your Fitbit account. Save 20% here.

Last year's best Black Friday Fitbit deals in the UK

Fitbit Versa 4 £199.95£144 at Amazon

Fitbit Versa 4 was £199.95 now £144 at Amazon
The latest Fitbit Versa 4 has a 28% discount right now, bringing it to within a few pounds of its record low – though only in the Pink Sand/Copper Rose colour. Water resistant up to 50m with built-in GPS, six days of battery life, loads of workout profiles, and advanced sleep tracking. Six months of Fitbit Premium included. A great buy for fitness enthusiasts.

Fitbit Luxe: £129.95 £80.20 at Amazon

Fitbit Luxe: was £129.95 now £80.20 at Amazon
Fitbit Luxe is the stylish one in the range, with its shiny gold casing designed to be paired with either a silicone sports band or a jewellery-style bangle, still with the same great Fitbit functionality, sleep and stress management tools and six days of battery life. This isn't quite its lowest price ever – it's been £79 before – but it's close enough.

Fitbit Charge 5: £169.99 now £129 at Amazon

Fitbit Charge 5: was £169.99 now £129 at Amazon
Almost the lowest price it's ever been, the Fitbit Charge 5 was the brand's best tracker with a pretty AMOLED display, built-in GPS, and it can track heart rate, stress and sleep 24/7. Plus, it even has an ECG feature. Compare this with the Fitbit Versa 3, which hasn't got ECG and costs nearly twice as much. A more 'pure' Fitbit than the post-Google experience of the Charge 6.

Fitbit Versa 3:£199 £149 at Amazon

Fitbit Versa 3: was £199 now £149 at Amazon
The Fitbit Versa 3 is our pick as the best Fitbit overall, beating the newer 4 on both price and features. This isn't quite the lowest price we've ever seen for it; it's been down to £119 in the past. But for a smartwatch that features built-in GPS, sleep tracking, all-day heart rate monitoring, voice controls, and more, it's still an offer worth checking out.

Fitbit Sense 2 £269.99£177 at Amazon

Fitbit Sense 2 was £269.99 now £177 at Amazon
The Sense 2 is Fitbit's most advanced smartwatch to date, with stress-management tools and all the advanced health tools you'd expect from a premium device. Amazon's current deal is a teeny bit short of the lowest price we've ever seen for it (it was £179 for Prime Day in July), but for the sake of £2, it's worth snapping up.

Fitbit Ace 3: £69.99 £49.00 at Currys

Fitbit Ace 3: was £69.99 now £49.00 at Currys
Why not treat your little one to a Fitbit, too? The Ace 3 not only tracks steps and sleep, is water-resistant to 50m and has a battery life of over eight days, but it also enables you to set up Family Challenges in the Fitbit app, so the whole fam can stay motivated to get fit in the new year.

Fitbit Inspire 3: £99.99now £67.00 at Argos

Fitbit Inspire 3: was £99.99 now £67.00 at Argos
Fitbit's smallest tracker is available with £33 off from Argos, its lowest price ever. A slender, simple device, you nonetheless get access to advanced features such as the Daily Readiness score with six months of Premium.

Stephen Warwick
Stephen Warwick
Fitness & Wearables writer

Stephen Warwick is TechRadar's Fitness & Wearables writer with nearly a decade of experience covering technology, including five years as the News Editor of iMore. He's a keen fitness enthusiast and is never far from the local gym, Apple Watch at the ready, to record his latest workout. Stephen has experience writing about every facet of technology including products, services, hardware, and software. He's covered breaking news and developing stories regarding supply chains, patents and litigation, competition, politics and lobbying, the environment, and more. He's conducted interviews with industry experts in a range of fields including finance, litigation, security, and more. Outside of work, he's a massive tech and history buff with a passion for Rome Total War, reading, and music. 

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