Black Friday GoPro deals for 2024 officially take place on November 29 and it's historically the best time of year to pick up an action cam bargain. That's because GoPro reliably launches its latest flagship action cam every year a couple of months prior – this time the Hero 13 Black in September 2024 – which has a ripple effect on the US and UK prices for older models.
In fact, you might not have to wait until the big day itself to find the best prices, because we're already finding early Black Friday deals that look hard to beat. These include the Hero 12 Black for $299 at Amazon in the US and the Hero 11 Black for £243.61 at Amazon in the UK – that's 39% off. GoPro US also surprised us with a $50 discount on the latest model, the Hero 13 Black for $349 at GoPro's official site. However, there's no deal yet for the latest model in the UK, nor do we expect price drops on GoPro's new beginner action cam, the Hero (2024), which is already competitively priced.
Below you'll find early deals for GoPro's best action cameras from leading camera retailers such as Best Buy (US), Amazon, and Jessops (UK). We've also answered your FAQs about this year's sale and included a list of last year's best Black Friday GoPro deals to give you an idea of what to expect for 2024. This page will be regularly updated over the following weeks, so make sure to bookmark it for the best GoPro deals. Interested in other camera-related deals? We've put together a Black Friday camera deals hub too.
Today's best GoPro deals in the US
- Amazon: $50 off the latest GoPro Hero 13 Black
- Best Buy: Save $50 for the GoPro Hero 12 Black bundle
- GoPro: Hero 12 Black now $299.99
- Target: Hero 13 Black for $349.99
Today's best GoPro deals in the UK
- Amazon: 28% off GoPro Hero 12 Black
- Jessops: GoPro Hero 11 Black now just £249
- Currys: Save £50 on the Hero 12 Black
- Very: Save £100 on the Hero 12 Black
I'm TechRadar's Cameras Editor and have been writing GoPro news, reviews, features and buying guides for years. In fact, I recently did an in-depth review of the latest flagship, the Hero 13 Black – it's one heck of an action cam. I've also covered all the major recent sales events, including Black Friday and Amazon's Prime Day. GoPro updates its flagship action camera every year, and so there are regularly decent deals to be had. However, there's usually one deal that shines above the rest and I'll be sure to find it and share it in this deals guide, together with all the other leading deals of the various GoPro models.
Black Friday GoPro deals: FAQs
Is Black Friday the best time to buy a GoPro?
Black Friday is a great time to buy new camera gear in general and it's no different for GoPros. GoPro almost always launches its latest flagship action camera in September, as it did with the Hero 13 Black in 2024, and with Black Friday coming 2-3 months later, the year's biggest sale naturally coincides with the latest deals for older GoPro gear.
Don't be fooled by seemingly huge discounts, though – some retailers note the starting price as the original list price even on a GoPro that's several years old, for whom the price has long been reduced. The bottom line is to look for the best price and not the biggest discount.
We check a GoPro's price history and only include the best deals. We typically add a note about the sale price, like if it's the first-ever discounts or the lowest ever price. Most retailers price match, but Amazon often goes one better, so is probably the best place to start looking.
When will the Black Friday GoPro deals start in 2024?
This year's Black Friday sale officially takes place on November 29, but GoPro deals are already cropping up.
Most retailers price match, so if you see a discount on the Hero 13 Black at, say, Best Buy, chances are it will also be that price at GoPro's official website. However, Amazon often goes one better with some rival-beating deals.
Occasionally an online store can throw in an additional accessory an no extra cost, so it's worth keeping an eye out for those deals. Most of the leading camera retailers are listed above, along with the best deals currently available.
What Black Friday GoPro deals should I expect?
GoPro launched the Hero 13 Black in September 2024, and so we expect the best GoPro deals to be for the Hero 12 Black, the latest flagship's predecessor. In fact, in the UK it has already dropped to its lowest-ever price at Amazon.
Will we get bigger discounts on models further back, such as the Hero 10 Black and Hero 11 Black? We'll see. There's usually a product launch ripple effect on prices of older models at this time of year. However, GoPro rarely drops the prices of any of its flagship series models below $200 / £200, and so as the models currently available stack up, the price difference gets squeezed between those previous generation models.
For example, the Hero 10 Black could well drop to its lowest ever price over Black Friday, but so could the Hero 11 Black and there might only be price difference of $20-50 / £20-50, so you might as well pick up the later model.
Why trust TechRadar this Black Friday
We've covered Black Friday for over decade here at TechRadar and we've learnt when all the best sales start and how to uncover all of the top deals. We also monitor sales throughout the year and track the lowest prices of dozens of the most popular products as so we know a bargain when we see it.
All the GoPro action cams and accessories listed in this Black Friday deals guide have been rigorously tested by our experts and we only include gear that we personally recommend and would choose to buy with our own money. We lean on vast experience testing GoPro gear down the years and tracking deal patterns and history.
Last year's best Black Friday camera deals (US)
Last year's best Black Friday GoPro deals (UK)
