Black Friday GoPro deals for 2024 are well and truly in full swing in the build up to the big day itself on November 29. Historically this month is best time of year to pick up a GoPro bargain and we're already seeing some stellar Black Friday deals for some of the best action cameras available, especially if you're in the UK.
Leading retailers such as Walmart (US), Amazon and GoPro's own store have discounted GoPro gear, including the latest flagship model. The best value Hero 13 Black deal we've spotted in the UK is the Hero 13 Black + Accessories bundle for £349.99 at GoPro (was £449.99), or it's £339 at GoPro for the standard Hero 13 Black package. GoPro also surprised us with an early $50 discount on the latest model in the US, but that deal has been replaced by a $60 gift voucher with a full-price purchase of the Hero 13 Black for $399 at GoPro.
Below you'll find early deals for GoPro's best action cameras, plus your FAQs about this year's sale. This page will be regularly updated over the days leading up to and throughout Black Friday, so make sure to bookmark it for the best GoPro deals – the prices are changing regularly. Interested in other camera-related deals? We've put together a Black Friday camera deals hub too.
Today's best GoPro deals in the US
- Amazon: $100 off the GoPro Hero 12 Black
- Best Buy: Save $50 for the GoPro Hero 12 Black bundle
- GoPro: $60 voucher with a purchase of the Hero 13 Black
- Walmart: Hero 12 Black for $299 – save $100
Today's best GoPro deals in the UK
- Amazon: Hero 12 Black for just £253.47
- GoPro: 15% off the Hero 13 Black, now just £339
- Currys: Save £50 on the Hero 12 Black
- Very: Save £50 for the Hero 11 Black Mini
I'm TechRadar's Cameras Editor and have been writing GoPro news, reviews, features and buying guides for years. In fact, I recently did an in-depth review of the latest flagship, the Hero 13 Black – it's one heck of an action cam. I've also covered all the major recent sales events, including Black Friday and Amazon's Prime Day. GoPro updates its flagship action camera every year, and so there are regularly decent deals to be had. However, there's usually one deal that shines above the rest and I'll be sure to find it and share it in this deals guide, together with all the other leading deals of the various GoPro models.
Black Friday GoPro deals: FAQs
Is Black Friday the best time to buy a GoPro?
Black Friday is a great time to buy new camera gear in general and it's no different for GoPros. GoPro almost always launches its latest flagship action camera in September, as it did with the Hero 13 Black in 2024, and with Black Friday coming 2-3 months later, the year's biggest sale naturally coincides with the latest deals for older GoPro gear.
Don't be fooled by seemingly huge discounts, though – some retailers note the starting price as the original list price even on a GoPro that's several years old, for which the price has long been reduced. Take the Hero 11 Black. It's list price now is £349, but many sales note its list price as the launch £399 price. The bottom line is to look for the best price and not the biggest discount.
We check a GoPro's price history and only include the best deals. We typically add a note about the sale price, like if it's the first-ever discounts or the lowest ever price. Most retailers price match, but Amazon often goes one better, so is probably the best place to start looking.
When will the Black Friday GoPro deals start in 2024?
This year's Black Friday sale officially takes place on November 29, but GoPro deals are already available.
Most retailers price match, so if you see a discount on the Hero 13 Black at, say, Best Buy, chances are it will also be that price at GoPro's official website. However, Amazon often goes one better with some rival-beating deals. GoPro also offers unique bundles via its own store, such as the Macro Lens Mod bundle, so we'd always recommend checking gopro.com before making a purchase elsewhere.
Occasionally an online store can throw in an additional accessory an no extra cost, so it's worth keeping an eye out for those deals. Most of the leading camera retailers are listed above, along with the best deals currently available.
What Black Friday GoPro deals should I expect?
GoPro launched the Hero 13 Black in September 2024, and so we expect the best GoPro deals to be for the Hero 12 Black, the latest flagship's predecessor. In fact, in the UK it has already dropped to its lowest-ever price at Amazon.
Will we get even bigger discounts on models further back, such as the Hero 10 Black and Hero 11 Black? We'll see. However, you should know that GoPro rarely drops the prices of any of its flagship series models below $200 / £200, and so as the models currently available stack up, the price difference gets squeezed between those previous generation models.
For example, the Hero 10 Black could well drop to its lowest ever price over Black Friday, but so could the Hero 11 Black and there might only be price difference of $20-50 / £20-50, so you might as well pick up the later model.
Why trust TechRadar this Black Friday
We've covered Black Friday for over decade here at TechRadar and we've learnt when all the best sales start and how to uncover all of the top deals. We also monitor sales throughout the year and track the lowest prices of dozens of the most popular products as so we know a bargain when we see it.
All the GoPro action cams and accessories listed in this Black Friday deals guide have been rigorously tested by our experts and we only include gear that we personally recommend and would choose to buy with our own money. We lean on vast experience testing GoPro gear down the years and tracking deal patterns and history.
