The best Black Friday OLED TV deals 2024: the best early deals happening now
Black Friday OLED TV sales are underway – here are our picks
Black Friday OLED TV deals are now underway now that we've turned the corner on November. That means we're already starting to see deals on the best OLED TVs from LG, Samsung, Sony, and others in screen sizes ranging from a bedroom-friendly 42 inches up to a living room-dominating 83 inches. The deals will be hitting fast and furious, so if you have your eye on a new OLED TV and have been waiting on Black Friday season to get the best price, we’ll be rounding up the deals here separately for the US and the UK.
Black Friday doesn’t officially hit until November 29, 2024, but there are already Black Friday deals available from a range of retailers. We’re starting to see early Black Friday discounts roll in on OLED TVs that have been well-reviewed in TechRadar such as the Samsung S90C and LG B4. Samsung is already offering holiday deals in the US and the UK. Best Buy in the US will launch its early Black Friday deals on November 8, and Argos, Currys, Very, and John Lewis currently have Black Friday deals live.
Below you’ll find a list of deals on some of the best OLED TVs happening now in advance of Black Friday. Check these out to see if there’s a specific model you want sitting now at a nice price. OLED TV deals from last year’s Black Friday sales are listed at the bottom of this page, so check those out as well to get an idea of what type of savings you can expect.
Today's best OLED TV deals in the US
- Amazon: OLED TVs for under $1,000
- Best Buy: 65-inch Samsung S90C for $1,299
- Target: 2024 LG OLED TVs starting at $996
- Walmart: Samsung OLED TVs from $879
- Samsung: Save up to $2,100 on the S90D
Today's best OLED TV deals in the UK
- Amazon: OLED TVs from £649
- Argos: 65-inch LG B4 OLED for £1499
- Currys: Samsung OLED TVs from £999
- John Lewis: 2024 LG OLED TVs from £899
- Very: 55-inch LG OLED G4 for £1699
I've been working in AV product testing and tech journalism for nearly 30 years, and I've had my eyes on basically every flagship TV available today. I'm always looking to cover as many bases as possible for different budget or viewing needs in my reviewing and have been covering Black Friday and other high-profile sales events for the last three years.
Black Friday OLED TV deals: FAQs
When will the Black Friday OLED TV deals start in 2024?
While the best Black Friday TV deals usually happen on the day itself, and sometimes after during the Cyber Week sales that follow, a glance back at 2023 indicates that prices can drop well in advance of Black Friday.
For one example, the 55-inch version of the Samsung S90C, which was TechRadar’s top TV for 2023, saw a huge price drop in mid-October of last year to its record-low price, and it held steady there through Cyber Monday. The lesson to be learned from that is it doesn’t always pay to wait for the actual event, and that some of the best deals arrive early.
Where will the best OLED TV Black Friday deals be?
Amazon is always a great destination for Black Friday OLED TV deals, and it stocks a variety of brands and models. Amazon also stocks OLED TVs in screen sizes ranging from 42 inches up to 83 inches, so there are options to appeal to all tastes and needs. Beyond Amazon, Best Buy in the US and John Lewis in the UK are two of our top go-to destinations for the best OLED TV deals.
What Black Friday OLED TV deals should I expect?
We’ve mentioned the Samsung S90C as an example of an OLED TV that received deep discounts early on in the Black Friday season, and we’re already starting to see price cuts on some of the top OLED TVs we’ve reviewed in 2024 such as the LG C4 and Samsung S95D.
Sony’s Bravia 8 is another great OLED TV that we’ll be keeping an eye on during Black Friday season. It dipped to a record-low price in mid-October before bouncing up again, and we expect it to return to that deeply discounted price on Black Friday, if not before.
Why trust TechRadar this Black Friday
We've covered Black Friday for over a decade here at TechRadar and have learned when all the best sales start and how to uncover all of the top deals. We also monitor sales throughout the year and track the lowest prices of dozens of the most popular products so we know a bargain when we see it.
We test the best OLED TVs using the same criteria that we consider in all of our TV reviews: picture quality, audio quality, smart TV platform, design, gaming features and value for money. Our testing is not only based on subjective opinions but also on objective measurements taken using specialized equipment – you can read our full guide to how we test TVs at TechRadar.
Combined, we'll bring you the best Black Friday deals on all the top-rated and well-reviewed OLED TVs available to buy right now so you come away with an excellent TV at a great price.
Last year's best Black Friday OLED TV deals in the US
LG C2 65-Inch 4K Smart TV (2022): was $1,899.99 now $1,399 at Walmart
The LG C2 OLED is our best-rated TV, and Walmart has dropped the 65-inch model to a stunning price of $1,399 - a new record-low. The stunning display is praised for its intense brightness and vivid colors in our LG C2 OLED review. The 65-inch TV also packs an a9 Gen5 AI Processor, Dolby Atmos, and voice control – all for under $1,400, which is an incredible value for this highly-rated OLED TV.
Samsung 55-inch S90C Smart UHD 4K OLED TV: was $1,899.99 now $1,299.99 at Samsung
The S90C OLED is the slightly more budget-friendly cousin to the S95C, and it's now on sale for a record-low price of $1,299.99 at Samsung's Black Friday sale. Don't be mistaken in thinking this is the inferior set, however, as it's still one of the best OLEDs you can buy right now. Our Samsung S90C review awarded this one five stars out of five, praising its gorgeous picture and gaming features. It's not as bright as the 95C, and its sound is a little weaker also, but it's a fantastic choice in its own right that anyone would be happy to have in their living room.
LG 55-inch B3 4K OLED TV: was $1369.99 now $996.95 at Walmart
One of the dark horses of the OLED TV world in 2023, the LG B3 has excellent contrast levels, deep blacks and dynamic color. Along with all this is a well featured TV with brilliant gaming performance. At under $1,000, this is a steal for one of the most underrated OLEDs on the market today.
Samsung 65-inch S95C Smart UHD 4K OLED TV: was $3,299.99 now $2,179 at Best Buy
The S95C isn't just one of the best TVs that Samsung makes; it's one of the best OLED TVs on the market right now. Better yet, it's down to an incredible $2,197 at Walmart right now. In our Samsung S95C review, we awarded a gorgeous display a perfect five stars for its exceptional brightness, color volume, and sharpness. This is a flagship display with a flagship price, but it's a TV that gets an easy recommendation thanks to its outstanding picture quality.
LG C2 42-Inch 4K Smart TV (2022): was $1,129 now $846 at Walmart
As one of the top rated OLEDs of 2022, the LG C2 is one of the best Black Friday TV deals available at Walmart, with the 42-inch available for its lowest ever price. The stunning display is praised for vivid colors and brilliant contrast in our LG C2 OLED review. It also supports Dolby Vision and Dolby Atmos for movies and the Alpha a9 Gen 5 processor for smoother, cleaner image processing.
Sony A95K QD-OLED 55-inch 4K TV: was $2,799.99 now $1,699.99 at Best Buy
This is an absurd deal and offers incredible value for money for PS5 (or Xbox Series X) players or, well, anyone looking for a top-tier 4K TV this winter. This won countless awards and critical acclaim last year and remains one of the best TVs ever made for gaming. If our calculations are correct, this price beats its lowest ever by a whopping $600!
LG C3 65-inch OLED TV (2023): was $2,496.99 now $1,596.99 at B & H Photo & Video
The best early Black Friday TV deal is hands-down the all-new 65-inch LG C3 OLED TV on sale for $1,599.99 at Best Buy. That's a whopping $900 discount and the lowest price we've ever seen. The stunning OLED TV features a brilliant picture with bright colors and powerful contrast thanks to LG's latest Alpha9 Gen6 chip. Plus, you're getting four HDMI 2.1 ports for next-gen consoles, a sleek, thin design, and an updated webOS experience - all for under $2,000, which is a fantastic value for a 2023 OLED display.
Sony 65-inch A75L 4K OLED TV: was $2,496.99 now $1,499.99 at Best Buy
The Sony A75L provides a more budget alternative to Sony's top mid-range offering, the A80L, which we rate as the best OLED TV for sound. Looking at the specs, the A75L still has the fantastic XR processing and is perfect for PlayStation features found in the Sony A80L, and it's sure to have the same quality OLED picture that you've likely come to expect from Sony. We'd particularly recommend this one for next-gen gamers thanks to its two HDMI 2.1 ports, 120Hz, VRR, and ALLM support. Today's price at Best Buy brings this set down close to record-low price.
Sony A80L series 65-inch OLED TV (2023): was $2,299.99 now $1,699.99 at Best Buy
The Sony A80L is a fantastic mid-range OLED TV from Sony, and today's Black Friday deal brings the 65-inch model down to $1,699.99. The 2023 Sony display features a gorgeous picture quality that OLED TVs are known for, a robust and immersive sound quality, and Sony's new Game Menu with full support for 120Hz gaming.
LG A2 48-inch OLED TV: was $1,299.99 now $549.99 at Best Buy
Best Buy has the 48-inch LG A2 OLED TV on sale for $549.99, thanks to today's massive $750 discount. Named as one of our best OLED TVs and rated four out of five stars in our LG A2 review, it packs an Alpha α7 Gen5 processor that delivers sharp images and great upscaling from HDR, and Dolby Vision HDR support makes the most of movies and TV. LG's smart software is also excellent, and the included Magic remote allows you to navigate your TV seamlessly.
Last year's best Black Friday OLED TV deals in the UK
Samsung 55-inch S90C QD-OLED TV: was £1,899 now £999 at PRC Direct with cashback
The Samsung S90C finds itself at the top of the best OLED TVs list, offering the stunning picture, gaming performance and sound quality of its more premium sibling the Samsung S95C, but for a fraction of the cost. You get everything you'll need in a TV with this one, and with £100 cashback (the straight price on PRC Direct is £1,099) it's an absolute bargain for our TV of the Year.
LG 55-inch G3 4K OLED TV: was £2,599 now £1,409 at AO.com*
A slim, elegant TV designed to be wall-mounted, the LG G3 is LG's brightest ever OLED thanks to MLA technology. Vivid colors and rich contrast combine to create a stunning picture. The G3 also has all the gaming features you could need as well. To get this deal, you need to sign up to AO's membership, which is £39 a year. If you don't want to, non-member price is £1,409 which is in line with other retailers.
*This is a member-only price.
LG 48-inch C2 4K OLED TV: was £999 now £919 at Amazon
One of the most highly rated TVs of 2022, the LG C2 topped many of our lists such as best TV and best OLED TV, thanks to its stunning picture, wealth of gaming capabilities and excellent value. It has since been de-throned as best TV by the Samsung S90C, our TV of the year 2023, but the 48-inch model of the LG C2 for this price is still excellent (though it was £20 cheaper on Black Friday).
LG C3 48-inch 4K OLED TV: was £1,599 now £1,049 at Reliant
The LG C3 is one of the most versatile OLED TVs available, with extensive gaming features, great picture quality and available in wide array of sizes from 42-83-inch for any situation. We've seen the 48-inch C3 at £1,049 at Reliant, which is its lowest-ever price. Grab this one while you can, as it's sure to go quick.
Samsung 65-inch S90C Smart UHD 4K OLED TV: was £1,899 now £1,299 at PRC Direct with cashback
The S90C isn't just one of the best TVs that Samsung makes; it's one of the best OLED TVs on the market right now. Better yet, it's on sale for under £1,500 in a 65-inch size – and then you get £200 cashback, bringing it to the price above. In our Samsung S90C review, we awarded a gorgeous display a perfect five stars for its exceptional brightness, color volume, and sharpness. This TV is an easy recommendation and this is a fantastic price.
LG 55-inch B3 OLED TV: was £1,899 now £1,099 at Currys
At under £1,100, the LG B3 is an excellent entry-level 2023 OLED that packs plenty of punch in its performance and bring stunning picture quality for a more affordable price than other 2023 OLEDs. Whether it's gaming or movies you'll be using it for, the LG B3 can cover all the bases. This is a great early Black Friday deal for a brilliant TV, one we described as the dark horse of the 2023 OLED TV world.
LG 42-inch C3 OLED TV: was £949 now £854.10 at Fenwick
The LG C3 covers all the bases you could need. Excellent picture quality with vivid colours and deep black levels, extensive gaming features and a fantastic smart TV platform combine to make one superb TV. If you love the 42-inch model and want a bigger size, it's also available in plenty of sizes. This is the lowest price we've seen this TV and it's sure to be a popular one.
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Al Griffin has been writing about and reviewing A/V tech since the days LaserDiscs roamed the earth, and was previously the editor of Sound & Vision magazine.
When not reviewing the latest and greatest gear or watching movies at home, he can usually be found out and about on a bike.