Amazon Prime Instant Video may join Netflix on Virgin Media TiVo boxes

Amazon Prime Instant Video could join Netflix on Virgin Media TiVo boxes
Time for the battle to be fought on a new front?

When Virgin Media welcomed Netflix onto its set-top boxes, some observers likened it to voluntarily sticking one's privates in a bees nest - there's maybe plenty of sweet honey on offer, but you're going to get stung!

With those fears seemingly unfounded, the television provider is looking to business with the next big on-demand company looking to put traditional cable companies out of business - Amazon Prime Instant Video.

Talks have begun with a view to the platform formerly known as Lovefilm to join Netflix as an app on TiVo boxes across the UK, according to Virgin Media's CEO Tom Mockridge.

Speaking at a Broadcasting Press Guild event in London he said "the honest answer is we have talked to them [and] we are certainly open to it, [but] It takes two to tango," before adding Amazon is still working out its proposition.

A good sport

Meanwhile, as the Guardian reports, Mockridge also reiterated that Virgin will never get involved in big bidding for the Premier League football rights he considers to be "Hollywood in the UK."

Instead, it'll continue to make deals with the likes of Sky and BT in order to bring the content directly to Virgin customers.

Do you think allowing Netflix and potentially Amazon Prime onto Virgin Media is a shrewd move? Let us know your thoughts in the comments section below.

Chris Smith

A technology journalist, writer and videographer of many magazines and websites including T3, Gadget Magazine and TechRadar.com. He specializes in applications for smartphones, tablets and handheld devices, with bylines also at The Guardian, WIRED, Trusted Reviews and Wareable. Chris is also the podcast host for The Liverpool Way. As well as tech and football, Chris is a pop-punk fan and enjoys the art of wrasslin'.

Latest in Virgin Media TV
Smart TV screen blurred in background, remote control in foreground
Step aside Google, Amazon, Roku: TiVo is coming to smart TVs
Virgin Media V Plus review
TiVo
Virgin Media's TiVo is 'changing telly habits'
Spotify - coming to Virgin Media
Virgin Media announces Spotify partnership
Virgin Media - musical desires
Virgin Media responds to Spotify partnership rumours
3D tennis - being served up by Virgin Media
Virgin Media to screen French Open live in 3D
Latest in News
Oura Ring 4
Activity tracking on Oura Ring is about to get a whole lot better, but I've got bad news about your step count
URL phishing
HaveIBeenPwned owner suffers phishing attack that stole his Mailchimp mailing list
Ransomware
Cl0p resurgence drives ransomware attacks to new highs in 2025
Millwall FC The Den
The UK's first football club mobile network is here - but you probably won't guess which team has launched it
Android Auto
Android Auto 14.0 is rolling out now – and it'll soon swap Google Assistant for the smarter Gemini
The Witcher 4
You're probably not playing The Witcher 4 until 2027 at the earliest, per CD Projekt's latest financial update