It's time for ISPs to come clean about throttling

BBC iPlayer
Buffering...

On the BT website, it suggests that its Option 1 broadband package is "fast & reliable… cheap broadband at high speeds", and that among other things you can use it for "streaming up to 25 hours of iPlayer every month."

It's not true.

As the BBC has discovered, Option 1 customers who use iPlayer in peak times - that is, between 5pm and midnight - can't really use iPlayer.

Even if your connection speed is close to the advertised "up to 8Mbps", BT throttles video streaming in the evenings so the fastest speed you'll get is 896Kbps.

In the BBC's experience the actual speed was lower still: 700Kbps, which is completely inadequate for an iPlayer session.

If you aren't unemployed or self-employed, BT is choking your connection at the very times you're most likely to use it.

On the subject of iPlayer's bandwidth demands BT says "We believe there is a real issue that content owners like the BBC need to address."

Maybe there is, but there's an issue BT needs to address right now. Its advertising specifically says you can use Option 1 for iPlayer, and you can't.

Not just BT

BT isn't the only ISP who does this. Many ISPs use throttling to limit demands on their network, and while we understand the reasons for it - services such as iPlayer use massive amounts of bandwidth, and bandwidth costs money - we don't like the way many of them go about it.

What we need here is a little honesty. We have no problem with ISPs choking bandwidth on their budget offerings to keep the prices low, but we do have a problem with them burying any mention of such throttling in the tedious Fair Use Policy documents that nobody reads - especially when the throttling affects the very services the sales bumph is banging on about.

ISPs will argue - quite rightly - that broadband services are not all the same, and you shouldn't expect the same performance from a seven quid service as you'd get from a thirty quid one.

So perhaps they should stop advertising seven quid services as if they were as good as thirty quid ones. If the ad says iPlayer, you should be able to get iPlayer.

No ifs. No buts. And no speed bumps.

-------------------------------------------------------------------------------------------------------

Carrie Marshall
Contributor

Writer, broadcaster, musician and kitchen gadget obsessive Carrie Marshall has been writing about tech since 1998, contributing sage advice and odd opinions to all kinds of magazines and websites as well as writing more than a dozen books. Her memoir, Carrie Kills A Man, is on sale now and her next book, about pop music, is out in 2025. She is the singer in Glaswegian rock band Unquiet Mind.

Latest in Wi-Fi & Broadband
Eero 7 mesh Wi-Fi system on a wooden table
I tested the affordable Eero 7 mesh Wi-Fi system, and as long as you don't need 6.0GHz Wi-Fi, it's great for bringing those dead spots back to life
Eero 7 on a nightstand
Amazon's new Eero 7 and Pro 7 complete a 'comprehensive lineup' for its customers – here's everything you need to know
A hacker wearing a hoodie sitting at a computer, his face hidden.
I just learned something awful about my home Wi-Fi setup thanks to iFixit’s ‘worst of CES 2025’ awards
Extendable WiFi 7 KV
Don't buy a router, buy a fast and secure ASUS WiFi 7 extendable router
Netgear Nighthawk router next to its box on a table
Netgear Nighthawk RS200 review: Netgear’s latest Wi-Fi 7 router is competitively priced – but makes compromises to get there
Netgear Orbi 770 router system resting on a table
Netgear Orbi 770 review: fast speeds, low Wi-Fi 7 prices
Latest in News
Zotac Gaming RTX 5090 Graphics Card
Nvidia Blackwell stock woes are compounded by price hikes as more RTX 5090 GPUs soar in pricing, and I’m sick and tired of it all at this point
A collage of Elizabeth Olsen's Scarlet Witch and Tatiana Maslany's She-Hulk
Marvel fans are already tired of Doomsday and Secret Wars cast gossip as two more superheroes get linked with roles in the next two Avengers movies
An Apple Music pink/pixellated poster advertising DJ with Apple Music
DJ with Apple Music lands, allowing subscribers to build and mix DJ sets directly from its +100 million-song catalog
The Meta Quest 3 and controllers on their charging station which is itself on a wooden desk next to a lamp
Forget Android XR, I've got my eyes on Vivo's new Meta Quest 3 competitor as it could be the most important VR headset of 2025
Samsung Galaxy S25 from the front
The Now Bar on Samsung One UI 7 is about to get a lot more useful – and could soon match Live Activities on iOS
Marvel Rivals
Marvel Rivals will get two new hero skins for Moon Knight and Black Panther this week meaning I'll now need to farm even more Units