Foursquare in talks with Google and Microsoft
Search giants want to be mayor of geo-data
Foursquare is in talks with all the major internet players over search deals, according to the company's co-founder Denis Crowley, including Google and Microsoft
Speaking to The Telegraph, Crowley insisted that geo-location game/service has picked up major interest from Microsoft, Google and Yahoo.
Foursquare is a location-based social network that allows people to check in to locations and earn points.
Anonymise
"We can anonymise data and use it to show venues which are trending at that moment," Cowley told The Telegraph.
"Twitter helped the world and the search engines know what people are talking about. Foursquare would allow people to search for the types of place people are going to – and where is trending – not what."
Fourquare is currently riding high following the news that the service had raised $20 million (c£13m) in venture capital in June.
Get daily insight, inspiration and deals in your inbox
Sign up for breaking news, reviews, opinion, top tech deals, and more.
The company has longstanding ties with Google, but Microsoft has shown itself to be keen to invest as it looks to wrest market share back from its rival.
1 million check-ins
Foursquare recently announced that it is clocking up to 1 million check-ins every day, and the power of using that data is clear to the search giants.
Should either Microsoft or Google sign a deal with the service then you can expect that total to leap exponentially.
Via The Telegraph
Patrick Goss is the ex-Editor in Chief of TechRadar. Patrick was a passionate and experienced journalist, and he has been lucky enough to work on some of the finest online properties on the planet, building audiences everywhere and establishing himself at the forefront of digital content. After a long stint as the boss at TechRadar, Patrick has now moved on to a role with Apple, where he is the Managing Editor for the App Store in the UK.