Healthy figures mean more ads coming to Facebook's mobile apps

Healthy figures mean more ads coming to Facebook's mobile apps
Mobile - the future of Facebook

Facebook came clean about its plans for the future in an earnings call yesterday, talking up the potential for its mobile business and healthier-than-expected income for Q3 2012.

Having revealed that Facebook made over 14 per cent of its advertising income from mobile ads (equating to around $150 million/ £92m/ AU$144m), CEO Mark Zuckerberg told investors that mobile is a key part of the company's future.

"I think our opportunity on mobile is the most misunderstood aspect of Facebook today," CEO Mark Zuckerberg told investors.

"As proud as I am that a billion people use Facebook each month, I'm also really happy that over 600 million people now share and connect on Facebook every month using mobile devices."

Spectappular

He added that 126 million users accessed Facebook only through a mobile device in September and that the mobile trend can mean only dollar-signs for the social network.

"First, mobile will give us the opportunity to reach way more people than desktop," he explained.

"Second, people on mobile use Facebook more often. And, third, long term, I think we're going to monetise better per amount of time spent on mobile than desktop."

So what does this mean for the average Facebook user? Probably more adverts on the move; Zuck sees mobile ads becoming more "like TV" in that they're integrated into the app itself rather than simply displayed alongside.

You can already see the beginnings of this in the undismissable sponsored posts popping up in your mobile newsfeed.

Facebook's shares rose 19 per cent on the strength of the announcements, the site's highest ever rise since it went public back in May.

Instawhat

The financial filing also revealed the final amount that Facebook bought photo-sharing app Instagram for: a total of $715 million (around £443m/ AU$688m).

It's a lot lower than filter-happy photography app's reported price tag of $1 billion because a certain percentage of the payment was made in shares, which lost value as Facebook struggled on the stock market.

Still, what do you expect from a company that prides itself on being like a chair?

News Editor (UK)

Former UK News Editor for TechRadar, it was a perpetual challenge among the TechRadar staff to send Kate (Twitter, Google+) a link to something interesting on the internet that she hasn't already seen. As TechRadar's News Editor (UK), she was constantly on the hunt for top news and intriguing stories to feed your gadget lust. Kate now enjoys life as a renowned music critic – her words can be found in the i Paper, Guardian, GQ, Metro, Evening Standard and Time Out, and she's also the author of 'Amy Winehouse', a biography of the soul star.

Latest in Facebook
 Facebook social media app logo on log-in, sign-up registration page
How to delete all your Facebook posts
The Meta logo on a smartphone in front of the Facebook logo a little bit blurred in the background
Meta's new 'Link History' feature for the Facebook app isn't as protective of your data as it claims
The Meta Quest 3 in action
How much more data can Meta collect? Probably a lot, thanks to the Meta Quest 3 and Ray-Ban smart glasses
A laptop screen showing a Facebook Groups page
Scam alert: how to spot hoax posts in your Facebook Groups
Facebook
Facebook Messenger is losing a useful messaging feature soon
mother watching her daughter's activity online
Meta's new Facebook parental controls show social media still doesn't like responsibility
Latest in News
EA Sports F1 25 promotional image featuring drivers Oscar Piastri, Carlos Sainz and Oliver Bearman.
F1 25 has been officially announced, with this year's entry marking a return for Braking Point and a 'significant overhaul' for My Team mode
Garmin clippd integration
Garmin's golf watches just got a big software integration upgrade to help you improve your game
Robert Downey Jr reveals himself as Doctor Doom to a delighted crowd at San Diego Comic-Con 2024
Marvel is currently making a major announcement about Avengers: Doomsday's cast on YouTube, and I think it's going to be a long-winded reveal
Samsung QN90F on yellow background
Samsung announces US prices for its 2025 mini-LED TV lineup, and it’s good and bad news
Nintendo Switch Lite
Forget the Nintendo Switch 2, the original Switch is getting one last hurrah in a surprise Nintendo Direct tomorrow
The Samsung Galaxy S25 Edge on display the January 22, 2025 Galaxy Unpacked event.
Samsung Galaxy S25 Edge colors seemingly revealed in new video, and there’s another sign of an imminent launch