How businesses need to manage the evolution of the internet

The evolution of the internet of things, and further evolution around things like the wireless registry (#8 here) and bitcoin / namecoin could lead to significant email delivery changes.

It could lead to a place where people are sending email from one recipient straight to another recipient, no longer needing to be organised under a domain's sending and receiving mail servers, therefore the message would travel from sender to recipient directly.

Encryption and security could be more easily implemented on a per message basis. This would have a lot of downstream effects around privacy, spam and marketing in general.

TRP: When IT decision makers look at Internet performance to evaluate their customer loyalty strategy, what should they be paying close attention to?

PH: A great experience is only great as long as it's always available and always fast. A sixty milisecond decrease in speed = 1% drop in sales, according to an Amazon study. Internet performance is about leveraging Internet enabled technologies to enhance end-user experience.

It is important to identify the interaction points within any technology stack whilst considering 4 main areas:

  • Understand your customer demographics
  • Achieve greater commercial leverage
  • Generate operational efficiency
  • Guarantee security

TRP: Outsource and gain time or outsource and lose control, there surely needs to be a balance?

PH: Every successful business needs to choose what they are going to focus on being better at than anyone else in the world, and that's where they need to focus their internal time and attention to build as a competency.

Trying to build a competency in everything will result in a competency in nothing. Every business will need to individually decide what it needs to focus on to compete effectively.

TRP: What are the four macro trends driving change on the internet?

PH: The internet of everything – a future that is not only about what and where people connect, but most importantly how.

The shift in expectations of the consumer (private or business), from control and access to automation, from people to 'everything', has experts focussing on how we'll be able to get the right data to the right device at the right time to the right person or machine to be able to make the right decision.

The 24/7 economy – how businesses can overcome the complexity of latency issues. A small delay in Internet performance, makes a huge difference – to businesses and consumers alike. From a business perspective, organisations leverage Internet performance to (1) effectively access and enter new markets and demographics and (2) manage brand protection and governance.

User experience and loyalty – for business, it is all about the customer's online experience, avoiding downtime and creating a faster, more targeted experience than ever before.

The importance of geolocation – there is nothing that ensures speed and reliability like geolocation, guaranteeing optimum performance no matter where in the world the users are currently located. This provides invaluable credibility to your reputation.

Desire Athow
Managing Editor, TechRadar Pro

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website builders and web hosting when DHTML and frames were in vogue and started narrating about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium.

Latest in Pro
Epson EcoTank ET-4850 next to a TechRadar badge that reads Big Savings
I searched for the best printer deal you won't find in the Amazon Spring Sale
Microsoft Copiot Studio deep reasoning and agent flows
Microsoft reveals OpenAI-powered Copilot AI agents to bosot your work research and data analysis
Group of people meeting
Inflexible work policies are pushing tech workers to quit
Data leak
Top home hardware firm data leak could see millions of customers affected
Representational image depecting cybersecurity protection
Third-party security issues could be the biggest threat facing your business
An image of network security icons for a network encircling a digital blue earth.
Why multi-CDNs are going to shake up 2025
Latest in News
An image of Pro-Ject's Flatten it closed and opened
Pro-Ject’s new vinyl flattener will fix any warped LPs you inadvertently buy on Record Store Day
The iPhone 16 Pro on a grey background
iPhone 17 Pro tipped to get 8K video recording – but I want these 3 video features instead
EA Sports F1 25 promotional image featuring drivers Oscar Piastri, Carlos Sainz and Oliver Bearman.
F1 25 has been officially announced, with this year's entry marking a return for Braking Point and a 'significant overhaul' for My Team mode
Garmin clippd integration
Garmin's golf watches just got a big software integration upgrade to help you improve your game
Robert Downey Jr reveals himself as Doctor Doom to a delighted crowd at San Diego Comic-Con 2024
Marvel is currently revealing the full cast for Avengers: Doomsday, and I think it's going to be a long-winded announcement
Samsung QN90F on yellow background
Samsung announces US prices for its 2025 mini-LED TV lineup, and it’s good and bad news