Indie filmmakers embrace web piracy

Piracy is good, says the indie contigent
Piracy is good, says the indie contigent

A film production company has decided to approach online movie piracy in the most diplomatic way possible – by embracing it.

Double Edge Film, the makers of low-budget sci-fi flick Ink, have contacted their fans via email pointing out that their movie hit bit-torrent sites earlier this week and revealed that this is a good thing for the movie as it has raised the popularity of the film to unprecedented levels.

This is unlike the stance Paramount is taking on web pirates, who believes the arrival of better online technology "poses an immediate threat to the motion picture industry".

Ripped off

"Over the weekend something pretty extraordinary happened. Ink got ripped off. Someone bit torrented the movie (we knew this would happen) and they posted it on every pirate site out there," explained the email sent by writer/director Jamin Winans and producer Kiowa K Winans.

"What we didn't expect was that within 24 hours Ink would blow up. Ink became the number 1 most downloaded movie on several sites having been downloaded somewhere between 150,000 to 200,000."

Unprecedented exposure

The letter continues to say: "Knowing there's absolutely nothing we can do about it, we've embraced the piracy and are just happy Ink is getting unprecedented exposure."

Because of the leak, the movie is now number 16 on IMDB's 'movie meter'. Not bad for a film that was without distributor or advertising budget.

With Ink expected to hit iTunes and other download stores this week, it seems that this word of mouth buzz – brought on by piracy – has been nothing but positive for the movie.

Via TechDirt

Marc Chacksfield

Marc Chacksfield is the Editor In Chief, Shortlist.com at DC Thomson. He started out life as a movie writer for numerous (now defunct) magazines and soon found himself online - editing a gaggle of gadget sites, including TechRadar, Digital Camera World and Tom's Guide UK. At Shortlist you'll find him mostly writing about movies and tech, so no change there then.

Latest in Computing
A young woman is working on a laptop in a relaxed office space.
I’ll admit, Microsoft’s new Windows 11 update surprised me with its usefulness, providing accessibility fixes, a gamepad keyboard layout, and PC spec cards
Apple MacBook Air M3 on yellow background with lowest price text overlay
Need a new MacBook Air? Well I've found 9 discounts you'll not want to miss, including a MacBook Air M4 Amazon deal
Youtube
YouTube Premium could be getting a new time-saving perk, showing you recommended videos directly in your playback queue
The Kiwi design K4 Boost Battery strap being worn by Hamish
I test VR headsets for a living, and this affordable headstrap is the first Meta Quest 3 accessory you should buy
Both Kiwi design G4 Pro Performance Controller Grips
I thought VR controller grips were pointless until this Meta Quest 3 accessory proved me wrong
The Kiwi design H4 Boost Halo Battery Strap
Want to upgrade your VR headset? Look no further than my new favorite Meta Quest 3 headstrap
Latest in News
Robert Downey Jr reveals himself as Doctor Doom to a delighted crowd at San Diego Comic-Con 2024
Marvel is currently making a major announcement about the MCU, and I think we're getting an official Avengers: Doomsday cast reveal
Nintendo Switch Lite
Forget the Nintendo Switch 2, the original Switch is getting one last hurrah in a surprise Nintendo Direct tomorrow
The Samsung Galaxy S25 Edge on display the January 22, 2025 Galaxy Unpacked event.
Samsung Galaxy S25 Edge colors seemingly revealed in new video, and there’s another sign of an imminent launch
Microsoft Copiot Studio deep reasoning and agent flows
Microsoft reveals OpenAI-powered Copilot AI agents to bosot your work research and data analysis
Image of Naoe in AC Shadows
Assassin's Creed Shadows best graphics settings for PS5, PS5 Pro, and Xbox Series X
Promotional image for Malcolm in the Middle featuring the original cast playing golf
Malcolm in the Middle's Disney+ revival gets underway as the series finds its cast – here's which characters are returning