Microsoft announces Bing visual search

Microsoft Bing gets new 'Visual Search' functions
Microsoft Bing gets new 'Visual Search' functions

Microsoft has introduced a 'visual search' function to its Bing search engine in its continuing attempt to offer new and different ways of searching the internet to those already on offer from search giant Google.

Bing's visual search is currently in beta and, unsurprisingly, claims to allow users to browse information and data online using pictures instead of the traditional text input.

In order to access the visual search, users will need to change their Bing settings, located next to the sign in option in the upper right hand corner of the page, from UK (or wherever you are) to the US.

Visual search is squarely aimed at the mass market consumer, with the initial focus on travel, health, leisure and shopping. (Essentially, those areas where most of the big consumer brands' advertising cash is up for grabs).

World of search is changing

"The world of search is going to change," argues Microsoft's VP of Online Services Yusuf Mehdi, who thinks visual searching "will pivot how people search."

TechRadar will be looking at Bing's Visual Search in further depth throughout the week, but the initial reaction is that it is good to see some much-needed competition in the search market.

Microsoft originally unveiled its new Bing search engine earlier this year in May, with the company launching Bing Visual Search at this month's TechCrunch 50 conference in San Francisco.

Google has wasted no time and has quickly hit back, unveiling a new Fast Flip news search feature.

Nielsen's most recent figures on US-based internet searches show that Microsoft's share of all American-based searches grew to 10.7% in August. Google is still by far the dominant search engine, claiming 60.7%, with Yahoo trailing in second place with 16%.

Microsoft claims users are able to process visual results 20% faster than text, arguing that Bing Visual Search is "like searching through a large online catalogue."

Via BBC.co.uk

Adam Hartley
Latest in Tech
Josie and Matt laughing in front of the Google Pixel 9a
TechRadar Podcast: Is the Pixel 9a ugly? Has Apple ruined the smartwatch market? And is Samsung's One UI in trouble?
A Lego Pikachu tail next to a Pebble OS watch and a screenshot of Assassin's Creed Shadow
ICYMI: the week's 7 biggest tech stories from LG's excellent new OLED TV to our Assassin's Creed Shadow review
A triptych image of the Meridian Ellipse, LG C5 and Xiaomi 15.
5 amazing tech reviews of the week: LG's latest OLED TV is the best you can buy and Xiaomi's seriously powerful new phone
Beats Studio Pro Wireless Noise Cancelling Headphones in Black and Gold on yellow background with big savings text
The best Beats headphones you can buy drop to $169.99 at Best Buy's Tech Fest sale
Ray-Ban smart glasses with the Cpperni logo, an LED array, and a MacBook Air with M4 next to ecah other.
ICYMI: the week's 7 biggest tech stories from Twitter's massive outage to iRobot's impressive new Roombas
A triptych image featuring the Sennheiser HD 505, Apple iPad Air 11-inch (2025), and Apple MacBook Air 15-inch (M4).
5 unmissable tech reviews of the week: why the MacBook Air (M4) should be your next laptop and the best sounding OLED TV ever
Latest in News
Power cables stretching out in front of the horizon
Solar grids could be hijacked and even potentially disabled by these security flaws
Lenovo | Thinkpad T14s Gen 6 Snapdragon
Windows 11’s latest patch declares war on BIOS updates for some Lenovo laptops, blocking them as a security risk in a bizarre turn of events
Samsung Galaxy Watch Ultra
Samsung confirms Galaxy Watches aren't tracking sleep properly – here's the fix if you're affected
Tomodachi Life: Living the Dream screenshot showing a Mii smelling some fresh flowers.
Tomodachi Life: Living the Dream is a sequel to my favorite 3DS game, and I think it's already packing the charm that inZOI lacks
Spam messages
Microsoft Stream classic domain hijacked, causing spam across SharePoint
ChatGPT logo
ChatGPT 4o just got better, although I’m yet to notice a difference