More ads to invade Twitter timelines, offering one-click app downloads

More ads set to invade Twitter time-lines, but will offer one-click app downloads
Twitter wants to match Facebook's advertising success

Twitter is set to introduce 15 types of new advertisements into timelines, which could allow users to download mobile apps with a single click, according to reports this weekend.

The Wall Street Journal says the company has briefed advertisers on new ways to use Twitter cards to engage users, with the first batch of new products coming next month, the report claimed.

The article says Twitter is looking to replicate Facebook's success by testing a mobile app install unit, which would give it a better shot at earning business from download-focused mobile developers.

The card would feature a download button that would take users directly to the App Store or the Google Play store, making it easier for mobile users.

Better ads or more ads?

The same feature on Facebook has proved massively popular with advertisers who're seeing big download yields for their investments.

The report says Twitter is also planning to add a tool that allows users to enter competitions with a single click that sends their email address to the advertiser.

Users will hope that the new range of ads won't mean their feeds are clogged up with more promoted tweets, but at least these new tools look like they'll be more useful for consumers.

Chris Smith

A technology journalist, writer and videographer of many magazines and websites including T3, Gadget Magazine and TechRadar.com. He specializes in applications for smartphones, tablets and handheld devices, with bylines also at The Guardian, WIRED, Trusted Reviews and Wareable. Chris is also the podcast host for The Liverpool Way. As well as tech and football, Chris is a pop-punk fan and enjoys the art of wrasslin'.

Latest in Twitter
Cartoon of Elon Musk with flaming dollar bills in the background
Elon Musk plans to charge new X users $1 to use the app, so I guess I’m really done with Twitter now
Smartphone with new logo X twitter app background. Application twitter old blue bird change X black and white new.
Elon Musk has removed a vital feature on X – fake news could soon get a lot worse
Cartoon of Elon Musk with flaming dollar bills in the background
Elon Musk continues campaign to ruin his own platform by removing Twitter Circles
A phone screen showing the Twitter Blue logo
Twitter's Blue Ticks are now so toxic that paid users can choose to hide them
X logo and Twitter logo with arrows showing swap
Sorry, Elon Musk, I signed up for Twitter, not X. Now it's time to go
Angry about Twitter Blue Checks
Your Twitter settings may no longer allow DMs - here's how to change it
Latest in News
Google Pixel 8a in aloe green showing
Google Pixel 9a benchmark link teases the performance of the upcoming mid-ranger
Quordle on a smartphone held in a hand
Quordle hints and answers for Monday, March 17 (game #1148)
NYT Strands homescreen on a mobile phone screen, on a light blue background
NYT Strands hints and answers for Monday, March 17 (game #379)
NYT Connections homescreen on a phone, on a purple background
NYT Connections hints and answers for Monday, March 17 (game #645)
Apple iPhone 16 Pro HANDS ON
Leaked iPhone 17 dummy units may have given us our best look yet at all four models
A super close up image of the Google Gemini app in the Play Store
It's official: Google Assistant will be retired for phones this year, with Gemini taking over