Land grab kicks off as new .game domain is introduced

Overwatch

Fancy bagging your own .game domain? Well, now you can, as the new Top-Level Domain (TLD) is available for usage for those involved in the gaming community in one way or another.

Domain name peddler Uniregistry is holding court over .game domains and the firm noted that on the first day of launch, most major game industry players had already grabbed their big-name titles.

Blizzard, for example, nabbed the Warcraft, Starcraft, Hearthstone, Diablo and Heroes of the Storm domain names in the early trademark registration period, subsequently grabbing Overwatch.game on the team-based shooter's launch day.

Call of Duty and Grand Theft Auto were reserved by Activision and Take-Two Interactive respectively, and naturally Microsoft grabbed Minecraft, with Square Enix having no hesitation in snagging Final Fantasy.

Console yourself

Apple also bought up iPad.game, and Microsoft and Sony registered the Xbox and PlayStation domain names respectively. Other launch day registrations included chess.game and mmorpg.game.

Amanda Fessenden, Director of Registry Business Operations for Uniregistry, commented: "While we are excited to see existing gaming companies acquire their .game domain names, we are even more excited by what will come next – the creation of websites, marketing campaigns, and games themselves built on these great domains."

There are certainly some individuals who are making good use of the new domains, for example Georgia Van Cuylenberg, a voice actor who has worked with the Final Fantasy and Star Wars franchises in the past, bagged voiceover.game to advertise her skills.

You can scope out whether your potential .game domain has already been taken at the Uniregistry website.

Via: Polygon

Darren is a freelancer writing news and features for TechRadar (and occasionally T3) across a broad range of computing topics including CPUs, GPUs, various other hardware, VPNs, antivirus and more. He has written about tech for the best part of three decades, and writes books in his spare time (his debut novel - 'I Know What You Did Last Supper' - was published by Hachette UK in 2013).

Latest in Consoles & PC
Nintendo Switch 2 Joy-Con up-close from app store
Nintendo's new app gave us another look at the Switch 2, and there's something different with the Joy-Con
Nintendo Music teaser art
Nintendo Music expands its library with songs from Kirby and the Forgotten Land and Tetris
Image of Naoe in AC Shadows
Assassin's Creed Shadows is hands-down one of the most beautiful PC ports I've ever seen
Image of AC Shadows cover art & Steam Deck
It's not perfect, but Assassin's Creed Shadows' performance is impressive - it runs smoothly on the Steam Deck and Asus ROG Ally
Steam Deck OLED in limited edition white color
With a single update SteamOS could turbocharge handheld PCs – here's how
Samus Aran leaping through space
Metroid Prime 4 tipped to be at the heart of April's Nintendo Switch 2 deep-dive
Latest in News
Nintendo Switch 2 Joy-Con up-close from app store
Nintendo's new app gave us another look at the Switch 2, and there's something different with the Joy-Con
cheap Nintendo Switch game deals sales
Nintendo didn't anticipate that Mario Kart 8 Deluxe was 'going to be the juggernaut' for the Nintendo Switch when it was ported to the console, according to former employees
Three angles of the Apple MacBook Air 15-inch M4 laptop above a desk
Apple MacBook Air 15-inch (M4) review roundup – should you buy Apple's new lightweight laptop?
Witchbrook
Witchbrook, the life-sim I've been waiting years for, finally has a release window and it's sooner than you think
Amazon Echo Smart Speaker
Amazon is experimenting with renaming Echo speakers to Alexa speakers, and it's about time
Shigeru Miyamoto presents Nintendo Today app
Nintendo Today smartphone app is out now on iOS and Android devices – and here's what it does