Microsoft launches So.Cl, search-based social network with hint of Pinterest

Microsoft launches So.Cl social network with a hint of Pinterest
Microsoft joins the social networking arena

With all of the social media attention focused on Facebook's IPO, Zuckerberg's wedding and Pakistan briefly blocking Twitter this weekend, Microsoft has quietly launched its own attempt at a social network

The So.Cl website, which has been in private Beta since December last year, is a social search service, which encourages members to share web-links.

The service, like Pinterest, lets users have a board, which they can populate with links from Bing searches. The design, however, is much more like Google+.

Users can share "rich posts," that contains images and links, presented visually, and can also host "video parties" where they watch YouTube clips together.

Social studies

The idea was for So.Cl to provide assistance with academic research, allowing students to easily share relevant links with followers.

It was initially trialed with college students in Washington, Syracuse and New York but is now open to all. You can sign up today using your Facebook or Windows Live logins.

Somewhat strangely, it also posts your search requests to a news feed.

With that in mind, it's not really advisable to be indulging in any dubious activities while using the service unless you want a 'so and so just searched for porn' on your page.

Via: VentureBeat

TOPICS
Chris Smith

A technology journalist, writer and videographer of many magazines and websites including T3, Gadget Magazine and TechRadar.com. He specializes in applications for smartphones, tablets and handheld devices, with bylines also at The Guardian, WIRED, Trusted Reviews and Wareable. Chris is also the podcast host for The Liverpool Way. As well as tech and football, Chris is a pop-punk fan and enjoys the art of wrasslin'.

Latest in Tech
Josie and Matt laughing in front of the Google Pixel 9a
TechRadar Podcast: Is the Pixel 9a ugly? Has Apple ruined the smartwatch market? And is Samsung's One UI in trouble?
A Lego Pikachu tail next to a Pebble OS watch and a screenshot of Assassin's Creed Shadow
ICYMI: the week's 7 biggest tech stories from LG's excellent new OLED TV to our Assassin's Creed Shadow review
A triptych image of the Meridian Ellipse, LG C5 and Xiaomi 15.
5 amazing tech reviews of the week: LG's latest OLED TV is the best you can buy and Xiaomi's seriously powerful new phone
Beats Studio Pro Wireless Noise Cancelling Headphones in Black and Gold on yellow background with big savings text
The best Beats headphones you can buy drop to $169.99 at Best Buy's Tech Fest sale
Ray-Ban smart glasses with the Cpperni logo, an LED array, and a MacBook Air with M4 next to ecah other.
ICYMI: the week's 7 biggest tech stories from Twitter's massive outage to iRobot's impressive new Roombas
A triptych image featuring the Sennheiser HD 505, Apple iPad Air 11-inch (2025), and Apple MacBook Air 15-inch (M4).
5 unmissable tech reviews of the week: why the MacBook Air (M4) should be your next laptop and the best sounding OLED TV ever
Latest in News
Pro-Ject A1.2 in black, playing a vinyl record in a hi-fi listening room
Pro-Ject's new fully-automatic turntable could be the buy of Record Store Day 2025
Intergalactic: The Heretic Prophet
Intergalactic: The Heretic Prophet reportedly won't release until after 2026, as Neil Druckmann says that staff 'are playing it at the office' right now - but I don't think I can wait that long
Screenshot from action RPG soulslike Lies of P
Lies of P Overture won't elaborate on the game's eyebrow-raising post-credits twist, and I think that's good news
Nintendo Switch 2
The Switch 2 launching with a Mario Kart game 'is very unlike Nintendo' compared to the original Switch releasing with Breath of the Wild, says former marketing leads: 'That's what's gonna make you want to buy the new hardware'
Kindle de Amazon
The latest Kindle update finally fixes page turning – and adds the perfect reading tool for my sieve-like brain
Waze voice control
Waze is ditching Google Assistant for Gemini on iOS, and for good reasons