LinkedIn is testing a video broadcasting feature called LinkedIn Live

Image credit: Pexels / RawPixel

LinkedIn, the social media network for professionals, is testing a new feature called LinkedIn Live, which will allow you to broadcast live video streams to other users.

That is, if you have an invite. Right now, LinkedIn is launching an invite-only beta version of LinkedIn Live, although it looks like a request form will become available in the next few weeks if you want to test the feature out yourself.

The beta will only be open to invited users in the US initially, although we imagine that if the trial is successful the feature will be rolled out to all LinkedIn users.

According to TechCrunch, content broadcasted via LinkedIn Live will likely be similar to what you already see in your LinkedIn news feed, covering "conferences, product announcements, Q&As and other events led by influencers and mentors, office hours from a big tech company, earnings calls, graduation and awards ceremonies and more".

Perhaps in a move to set itself apart from other platforms that allow users to stream live video, the report adds that LinkedIn is working with "third-party developers" that invited users will work with to "create and post more polished live video".

These third-party content creators are said to include Wirecast, Switcher Studio, Wowza Media Systems, Socialive and Brandlive, with more set to be added in the future. 

“Video is the fastest growing format on our platform right now, and the one most likely to get people talking,” Pete Davies, Director of product management at LinkedIn, is quoted as saying.

It makes sense that LinkedIn is looking to create a more professional-looking video broadcasting experience on its platform compared to the user-generated content platforms like Facebook or Instagram, given that many people use the service to look for career opportunities – although it's hard to say how LinkedIn will preserve the feature's "polished" look if it does allow all its users to post live videos.

Via TechCrunch

Olivia Tambini

Olivia was previously TechRadar's Senior Editor - Home Entertainment, covering everything from headphones to TVs. Based in London, she's a popular music graduate who worked in the music industry before finding her calling in journalism. She's previously been interviewed on BBC Radio 5 Live on the subject of multi-room audio, chaired panel discussions on diversity in music festival lineups, and her bylines include T3, Stereoboard, What to Watch, Top Ten Reviews, Creative Bloq, and Croco Magazine. Olivia now has a career in PR.

Latest in Social Media
tiktok
How to edit TikTok videos
 Facebook social media app logo on log-in, sign-up registration page
How to delete all your Facebook posts
The logo of the social media app Bluesky is seen on the screen of a mobile phone
Bluesky gets a massive video upgrade to tempt X fans who are frustrated by its cyberattack outages
TikTok
How to download TikTok videos without a watermark
Instagram app logo on iOS
Instagram wants you to do more with DMs than just slide into someone else’s
The logo of the social media app Bluesky is seen on the screen of a mobile phone
What is Bluesky? The new social media network explained
Latest in News
Google Cloud logo
Google to acquire cloud security platform Wiz in $32 billion deal
GIMP 3.0 interface from the website
Our favorite free photo editor finally got the update it deserves - and these are the top 5 features designers should know about
FCC filing for the Nothing CMF Buds 2 Plus
Nothing’s next-gen CMF cheap earbuds slated to arrive within the month, but don’t expect hi-res audio support
John Loeffler holding the Ryzen 7 7800X3D
Great news! The best gaming CPU ever made is finally available for it's original MSRP again
Garmin Instinct 3
A new Garmin study hints at the link between burning calories and happiness, and I've got good and bad news
A woman sitting in a chair looking at a Windows 11 laptop
Microsoft is supercharging Windows 11’s voice commands on Copilot+ PCs with Snapdragon CPUs, and fine-tuning a few Recall features