Amazon Alexa event live - latest news and rumors ahead of devices and service announcements

If Amazon announces that Alexa 2.0 will be compatible with existing Echo speakers, this could be a good time to pick up one or two more so you’re prepared. We’ve rounded up all today’s best deals on the full range, including offers from Amazon itself and other retailers around the web.

Once your speakers arrive, check out our guide to setting them up and avoiding common mistakes to save yourself potential headaches later on.

Amazon has done a sound job at keeping all of its new announcements under wraps, and although we have a pretty strong idea of what to expect based on rumors and speculation, nothing has been set in stone on Amazon’s side. But we’re confident in our guesses of what products will be a no-show at today’s Alexa event - most notably Kindles.

Though Amazon skipped its Alexa event last year, it made up for it by unveiling brand new Kindle models, including the Kindle Colorsoft, in October last year. In addition to its first color Kindle, Amazon announced its pricey Kindle Scribe, the 12th gen Kindle Paperwhite, and 11th gen Kindle - a generous launch for keen readers. So, if you’re an admirer of Amazon’s line of ereaders, then I’m sorry to say that it’s unlikely a new Kindle will be announced later today.

One of the biggest questions for the leagues and leagues of Echo device owners is whether or not Amazon will follow suit with many of its peers and brick older speakers in the coming years.

Our US Editor-at-Large laments the future of his original Echo speaker in his recent feature, and it’s an excellent read.

Who is Panos Panay?

One name you're likely to see a lot today is Panos Panay, current head of Devices and Services. Panay took the reigns in 2023 from long-serving Amazon SVP of Devices and Services, David Limp, following his retirement from the company (he didn't go far though, hopping over to Bezos' Blue Origin venture as its new CEO).

Panay joined Amazon following a 19-year stint at Microsoft, where he was best-known for leading the development of Windows 11 in 2021 as well as creating the Surface line of devices in 2012; so his are a safe pair of hands for Alexa both on the hardware and software front.

It seems a lot of Reddit users are shocked at the idea of potentially paying for Alexa, which isn’t too surprising considering how many people only use its most basic features. Last summer, it emerged that Amazon had made over $25 billion in losses from its smart device business between 2017 and 2021, partly because owners prefer to use their smart speakers to set alarms and not much else.

“We worried [we’d] hired 10,000 people and we’ve built a smart timer," one former senior employee told the Wall Street Journal at the time.

As we patiently wait for Amazon to commence its first device-focussed event since 2023, we’ve been casting our predictions and throwing guesses as to what could be unveiled later today. As it stands, we’re pretty confident that the AI-infused Alexa 2.0 will receive a release date after it was teased at Amazon’s last Alexa event and like we’ve said, the voice assistant has been revolutionary in the realm of smart home tech since its inception over a decade ago. Therefore, it’s definitely time for a revamp, but the catch is that Amazon has been toying with the idea of a subscription fee for the new AI voice assistant.

Other rumors we’ve spotted also point to a new Echo smart speaker device which could serve as a new home for Alexa 2.0. Amazon’s lineup of Fire TV devices may also have their time in the spotlight at today’s event with speculations pointing to new function updates and maybe even new hardware announcements.

For a deeper insight to what Amazon could be announcing be sure to check our roundup of the four things you can expect to see at Amazon’s Alexa event!

When might Alexa 2.0 actually land?

It seems almost certain that we'll hear about Alexa 2.0 during today's big Amazon event – but when will it actually roll out to smart speakers? The latest rumors suggest a rollout might not happen until March 31, because Amazon needs to make some tweaks to improve the assistant's accuracy.

That doesn't seem like a lot of extra time to make meaningful adjustments, so I'm hoping we don't get a vague "in the coming months" release window for the rebooted Alexa today.

But Amazon does need to get it right – it's supposedly planning to charge $5-$10 a month (around £5-£10 / AU$8-AU$16) for full access to its AI-powered Alexa. With ChatGPT's Advanced Voice Mode now coming to its free tier (an announcement that was surely timed to rain on Amazon's parade), Alexa 2.0 will need to be capable of some impressive tricks to justify that rumored cost.

• Read more: Alexa’s big AI revamp might have been delayed again, and I’m losing faith Amazon's new assistant will be all that smart

Not everyone on the Alexa subreddit is totally against the idea of a paid tier, but they want it to offer something special. Suggestions include a less robotic voice (more like ChatGPT or Claude), the ability to use Boolean operators in commands, or just scrapping the option to play soothing ocean sounds when the lights are turned off at night. Shame, I quite like that.

Comment from r/alexa

Especially at release, Alexa was a real game-changer, but with the passage of time comes new technology and new demands on aging software. That’s certainly the case with Alexa; the voice assistant has seen many quality of life updates and new features, but it’s starting to show its age.

There’s plenty that could be improved, but I wrote yesterday about five specific features that would make Alexa 2.0 genuinely worthwhile. Check it out!

With rumors flying about Alexa 2.0’s subscription fee, we’ll hopefully be learning more later today on what that means for the original Alexa. Logic would dictate they wouldn’t fully ditch it and would leave that as the ‘basic’ option in all Echo devices, right? Right?

Anyway, for a refresher on what Alexa can do, check out our list of the Best Alexa Skills and commands.

Instead of a Devices and Services event in 2024, Amazon opted to trickle various product releases throughout the year, including a surprise launch for the all-new Echo Show 21, as well as second generations of the Echo Spot and Echo Show 15.

We’ve reviewed them all - check them out!

Welcome to our live blog coverage of Amazon’s Devices and Services event! Our very own Lance Ulanoff and Jacob Krol are on the ground in New York City to attend the event in person, and I’ll be covering all the news as we learn more from Amazon about its 2025 products.

Stay tuned, because this could be a big moment for Amazon!