Apple price hikes live — all the latest on Mac, iPad and HomePod price rises and which deals to grab now

Apple's MacBook Neo has been a hit since its launch earlier this year, and Prime Day is your chance to save on this impressive machine. Right now, Amazon has the starting configuration at just $589.99, which isn't the largest discount, but still some savings. For that, you can get a 13-inch Liquid Retina display, an A18 Pro chip, 8GB of RAM, 256GB of storage, and up to 16 hours of battery life.

That Prime Day discount is made even stronger, as the Neo now starts at $699 from Apple, so it's effectively over $100 off.

If you're after the MacBook Neo with Touch ID built into the color-matched keyboard and 512GB of storage versus the 256GB starting size, Amazon's also discounting the higher-end model. This MacBook Neo is seeing a similar 2% discount, down to $689.99 from $699. But again, that's an even bigger discount now as Apple is listing this at $799!

With an impressive $150 discount, this Prime Day deal makes the 13-inch MacBook Air with M5 an excellent purchase. And Apple's price increase makes this even more of a steal, as it's $949 on Amazon and starts at $1,299 from Apple. For that price, you get the latest chipset, 16GB of RAM, and a bigger 512GB SSD for much less. Simply, it's a workhorse.

Read our MacBook Air 13-inch M5 review here.

After a larger screen, but still ultra-portable Mac? Well, the 15-inch MacBook Air with M5 is also discounted for Prime Day, down to $1,149.99 in every color. That's an even better deal than the now-$1,4999 starting price directly from Apple for the same configuration.

If you don't need an M5 Pro or M5 Max but still want a larger 14-inch screen with a Pro shell that offers more ports, Prime Day is also bringing discounts on the 14-inch MacBook Pro with the M5 chip. Right now, the starting configuration with 16GB of RAM and 1TB of storage is 9% off at $1,549. That is an even larger discount than Apple's, though, as the M5 MacBook Pro now starts at $1,999 there.

For creative professionals, the 14-inch MacBook Pro powered by the performance-driven M5 Pro chip is the one to choose, and Prime Day has it starting at $1,549. This beast flies through demanding workloads like video editing without skipping a beat. It's also a major discount compared to Apple's now-$2,499 starting MSRP.

Read our full MacBook Pro M5 review here.

The latest MacBook Neo has been available for less earlier this Prime Day, but is still on sale for £50 below RRP. This brand-new and fantastic laptop packs a 13-inch Liquid Retina display, an A18 Pro chip, 8GB of RAM, 512GB of storage, and up to 16 hours of battery life, all for only £650.

While Apple just raised the starting price of the iPad A16 to $449, Amazon still has it down to just $299 for Prime Day. The most significant upgrade for this model over the previous generation is the A16 chip for faster performance, and you'll also get double the storage as standard (128GB instead of 64GB).

Other features include a sharp 11-inch Liquid Retina display and solid 12MP front- and rear-facing cameras, making this iPad the best iPad for casual streamers and scrollers.

Read our 11-inch iPad A16 review here.

Amazon has the newest iPad Air with the M4 chipset on sale for $519 right now, which is an even stronger deal with Apple's new starting price set at $749 for the 11-inch Air. In addition to Apple's superfast M4 chip inside, this iPad features a crisp Liquid Retina display, 128GB of storage as standard, 12MP front and rear cameras, and support for Apple's AI features.

Read our iPad Air 11-inch review here.

Apple's iPad Pro offers one of the best views on any tablet, thanks to a Tandem OLED Ultra Retina XDR display, and excellent performance from the superfast M5 chip under the hood. For Prime Day, Amazon has the Wi-Fi, 256GB 11-inch iPad Pro with M5 at just $899, which is a 10% discount for Prime Day, but an even larger discount over Apple's new price of $1,199.

Read our iPad Pro 11-inch review here.

Much like the larger iPad Air, the 13-inch iPad Pro offers the excellent top-of-the-line iPad experience at an even bigger scale. It has an excellent, vibrant OLED screen and great performance thanks to the M5 chip. It's $100 off on Prime Day at Amazon, at just $1,099 for the Wi-Fi 256GB variant, and that's an even larger discount over Apple's new starting price of $1,499.

If you prefer a tablet with a larger display, you can save £200 on the 13-inch iPad Air with an M3 chip and bag one for its lowest-ever price at Amazon. Apart from the bigger screen, it's identical to the 11-inch version. So, you get the same powerful M3 chip, a sharp Liquid Retina display, 12MP front and back cameras, 128GB of storage at a minimum, and Apple Intelligence compatibility for all the fancy new AI features.