Example Live Blog: All the best deals going live right now

"Morning deal hunters! It's executive editor Gerald Lynch here – I've pulled my apron on, put some flour underneath my laptop and have cracked some eggs for some indiscernible belief that it might help me channel the best kitchen gadgets for your browsing pleasure... "

^ Keep your posts light hearted and add a personal touch where you can, particularly when introducing yourself or signing off.

Each new post in the blog can have a text box like this at the top, so here for example we could be starting with the 4 best laptop deals we've seen so far, so we're introing that up here and then copying and pasting deal blocks from other articles into the space below:

The 4 best laptop deals we've seen so far:

Fire TV sale: smart TVs from $89 @ Amazon
Feel free to copy and paste deal blocks in from your other content - you could make a few tweaks if you thought it necessary but it won't always be. Keep in mind all of the usual things when writing deal blocks - make a statement about why it's a great product worth buying, and also say something about the value of the deal. You can choose to add a button to these deal blocks if you wish.

Toshiba C350 43" 4K Fire TV: $329 $249 @ Amazon
Feel free to copy and paste deal blocks in from your other content - you could make a few tweaks if you thought it necessary but it won't always be. Keep in mind all of the usual things when writing deal blocks - make a statement about why it's a great product worth buying, and also say something about the value of the deal. You can choose to add a button to these deal blocks if you wish.

Insignia 65" 4K Fire TV: $569 $389 @ Amazon
Feel free to copy and paste deal blocks in from your other content - you could make a few tweaks if you thought it necessary but it won't always be. Keep in mind all of the usual things when writing deal blocks - make a statement about why it's a great product worth buying, and also say something about the value of the deal. You can choose to add a button to these deal blocks if you wish.

LG A1 48" 4K OLED TV: $846 $796 @ Amazon
Feel free to copy and paste deal blocks in from your other content - you could make a few tweaks if you thought it necessary but it won't always be. Keep in mind all of the usual things when writing deal blocks - make a statement about why it's a great product worth buying, and also say something about the value of the deal. You can choose to add a button to these deal blocks if you wish.

We've found some great deals on Instant Pots!
This is an example of a standard post of image block above text block. To keep your page visually engaging, it's a great idea to include some excellent images for people to look at. Keeping the formatting mixed up throughout the lifespan of your blog will also make the page look fresh and dynamic so try not to use the same format on post after post otherwise it can look a bit repetitive.

3 best instant pot deals so far:

It's also a good idea to be as consistent with your layouts as possible. For example, if you start off by always adding 'new deals' as deals blocks, that will allow your readers to quickly scan down the page looking for those deals. If you use lots of different content formats, it makes it harder to scan. So for example you could use 'image block+text block' when you want to add some editorial commentary to the page, and then deal blocks when you want to add deals:

Instant Pot Duo 7-in-1 Electric Pressure Cooker, 6-qt: $99.99 $74.95 at Amazon
The 7-in-1 functionality means that this instant pot can pressure cook (up to 70% faster than traditional cooking methods), slow cook, rice cooker, yogurt maker, steamer, sauté pan and food warmer. It's quick and easy to clean up, and good for growing families. 

View Deal

Instant Pot Duo Crisp 11-in-1 Air Fryer and Electric Pressure Cooker Combo, 6-qt: $129.95 $89.95 at Amazon
This is one of the best selling instant pots in the US and it's one of Amazons best sellers right now. It's a pressure cooker and air fryer combo, coming with 2 convenient removable lids which are dishwasher safe.

View Deal

Ninja OS401 Foodi 12-in-1 XL Pressure Cooker & Air Fryer, 8-qt: $229.99 $129.99 at Amazon
this pressure cooker will pressure cook and air fryer all in one pot. It'll also steam, slow cook, sear, sautés, dehydrate and more. In fact, it'll take care of cooking in 12 different ways so (potentially) that's 11-less appliances you need on the counter top. Oh and this one also comes with a 5.6-qt Cook & Crisp plate - perfect for entertaining.

View Deal

You can also add product blocks if you wish

Here's what product blocks look like on the page. Let's say there were three main/best hair dryer deals, you could use three product blocks like this (layout+hero) to compare those products to help people choose which one might be best for them:

Highlight trends and other useful tidbits of information that people will find useful

If you've noticed a trend out there amongst many retailers / manufacturers / categories etc, put that insight into a post in your blog. Black Friday is a mad day so content that helps people make sense of it all is very valuable. Sometimes it's great to navigate people AWAY from the bad deals as well as towards the good ones.

Do's and Don'ts:

It's really important that your blog deliver a commentary on the chosen topic. Be informative. Be opinionated. Be snarky if that's your style. Be funny. Be helpful. Be entertaining and engaging.

Don't try and sell products to people. Don't be repetitive. Don't be boring. Don't publish if you wouldn't be interested in what you're saying.

OK, one final post before I hand the reins of this tasty deals machine over to another team member. You love pizza? You Love toast? You love fries? Boom – the Ninja SP201 Digital Air Fry Pro Countertop 8-in-1 Oven has you covered. 

On sale right now over at Amazon for a solid $60 off, it’ll cost you just $169.99 today, compared to its usual asking price of $229.99.

A big extra oven with enough room to make a 2lb roast, its air frying technology reduces the need for oil, making for less fatty, healthier meals. All the fun of the fries, with none of the guilt!

And I'm off! Have fun deal hunting, master chefs!