Marvel and Star Wars are 'ruining' the film industry, Moonfall director says

A screenshot of the opening scene in Spider-Man: No Way Home
(Image credit: Sony Pictures/Marvel Studios)

Moonfall director Roland Emmerich has claimed that Marvel and Star Wars are "ruining our industry".

Speaking to Den of Geek ahead of Moonfall's February 4 release, Emmerich suggested that the lack of original movies was the by-product of the MCU's and Star Wars' wild theatrical box office success.

Of the 20 highest grossing movies of all time, two Star Wars movies – The Force Awakens and The Last Jedi – occupy fourth and 15th place respectively. The pair are joined by no fewer than six Marvel films, too, including the second-placed Avengers: Endgame.

Seven more MCU movies are set to arrive as part of Marvel's Phase 4 plans, and the possibility of more Star Wars flicks hasn't been ruled out by Lucasfilm and parent company Disney. It's this constant stream of projects from just two massive franchises, Emmerich claims, that's strangling the movie business – so much so that very few original films are made these days.

"Oh yes," Emmerich replied when asked if disaster movies like Moonfall have had to change tack in recent years. "Naturally, Marvel and DC Comics , and Star Wars, have pretty much taken over. It’s ruining our industry a little bit, because nobody does anything original anymore."

Emmerich's latest quotes are similar to ones that the Independence Day director made in 2019, telling Insider that he watches Marvel films "so I can fall asleep" while on long-haul flights. The filmmaker's remarks are sure to be likened to those made by acclaimed director Ridley Scott, who drew Marvel fans' ire for calling superhero movies "boring as s***" in November 2021 (per Deadline). 


Analysis: originality still exists in the film industry

Boba Fett and Fennec Shand discuss their plans with their troops in episode six of the Star Wars TV show

(Image credit: © 2021 Lucasfilm Ltd. & TM. All Rights Reserved.)

On the surface, Emmerich's comments do make some sense. After all, 40% of the 20 most profitable movies ever are set in the Marvel and Star Wars universes. Those eight films have all been released in the last 10 years, too – proving that they're currently the most dominant forces in the movie industry.

But the notion that original movies aren't made anymore because of Marvel and Star Wars is a gross exaggeration. 

The highest grossing film of all time – James Cameron's Avatar – was a wholly original idea (if you overlook the obvious Pocahontas parallels) upon its initial 2009 release. That was only 12 years ago and, ironically enough, its success has spawned an Avatar franchise itself. Not only is a long overdue sequel finally coming in 2022, but there are three more sequels set to land in theaters before December 2028.

Given Emmerich's disinterest in Star Wars and superhero movies, it's surprising that he uses Christopher Nolan as an example of someone who "is a master" of making "bold, new movies". It was Nolan who directed the The Dark Knight trilogy between 2006 and 2012, with two of those three Batman movies – superhero films, remember – making over $1 billion at the global box office. Yes, the likes of Memento, Inception and Tenet pushed the boundaries of what's possible from a cinematic standpoint, but Nolan isn't immune to the allure of telling brilliant stories set in a superhero world.

And there are plenty of examples, in the top 50 highest grossing movies of all time list, that prove original movies still appeal to audiences and post huge box office numbers. Frozen, Minions, Pirates of the Caribbean and Zootopia are just four such examples that have all grossed over $1 billion worldwide in the past 20 years.

Add in eagerly anticipated original movies coming in 2022, such as Jordan Peele's Nope, Olivia Wilde's Don't Worry Darling, Robert Eggers' The Northman and Pixar's Turning Red, and there are lots of novel films set to launch very soon.

So yes, while Emmerich has a point about Marvel and Star Wars' box office dominance, his comments about the death of original movies are pretty hyperbolic. The sun will eventually set on the MCU and Star Wars franchises but, for now, they're here to stay – and that's alongside all original movies that are being, or yet to be, developed.

TOPICS
Senior Entertainment Reporter

As TechRadar's senior entertainment reporter, Tom covers all of the latest movies, TV shows, and streaming service news that you need to know about. You'll regularly find him writing about the Marvel Cinematic Universe, Star Wars, Netflix, Prime Video, Disney Plus, and many other topics of interest.

An NCTJ-accredited journalist, Tom also writes reviews, analytical articles, opinion pieces, and interview-led features on the biggest franchises, actors, directors and other industry leaders. You may see his quotes pop up in the odd official Marvel Studios video, too, such as this Moon Knight TV spot.

Away from work, Tom can be found checking out the latest video games, immersing himself in his favorite sporting pastime of football, reading the many unread books on his shelf, staying fit at the gym, and petting every dog he comes across. Got a scoop, interesting story, or an intriguing angle on the latest news in entertainment? Feel free to drop him a line.

Read more
Star Wars
Roku users can stream the non-Special Edition of Star Wars – yes, the pure original version
Sam Wilson holding Captain America's shield in front of a truck at night in Captain America: Brave New World
'Our goal is to make the best movie possible': Captain America: Brave New World director and producer address the Marvel film's extensive reshoots and poor test screening rumors
Joy and Sadness animated characters from Inside Out surrounded by glowing lights
‘My goal was to direct Empire Strikes Back’: Inside Out 2 director on making the most successful animated movie ever
Joaquin Torres and Sam Wilson running on a warship in Captain America: Brave New World
The best Marvel movies: every MCU film ranked from worst to best, including Captain America 4
Peter Parker swings through New York wearing his Future Foundation suit in Your Friendly Neighborhood Spider-Man
6 big entertainment stories you missed over the 2024 holiday season: The Batman Part 2 delayed again, The Night Agent season 2 trailer, and more
A collage image of David Corenswet's Superman, Milly Alcock's Supergirl, and Robert Pattinson's Batman
James Gunn's DCU just got a major update – here are 6 key takeaways from the latest press event, including some big Batman news
Latest in Entertainment
Building the Lego Beauty and the Beast Castle
Another iconic Disney Castle is getting the Lego treatment, and this one roars
Lego Ideas River Steamboat at Toy Fair
You made this happen: a giant Lego Steamboat that we all want to build
Wife and husband Alyssa Borden and Josiah Borden running through a station in The Amazing Race season 37
The Amazing Race returns with season 37: How to watch the new series online from anywhere in the world
Star Wars
Roku users can stream the non-Special Edition of Star Wars – yes, the pure original version
Shot of footballer Jamal Musiala playing for Bayern Munich
Bayern Munich vs Bayer Leverkusen live stream: How to watch the UEFA Champions League match online
PSV Eindhoven forwards Luuk de Jong and Ivan Perisic in action ahead of the PSV vs Arsenal Champions League last 16 match on March 4, 2025 (Photo by Marcel van Dorst / EYE4images/NurPhoto via Getty Images)
PSV vs Arsenal live stream: How to watch Champions League game online, worldwide streaming info, kick off time, team news
Latest in News
Google Gemini iPhone Lock Screen
You can now access Gemini from your iPhone's lock screen
Michelle, Keats, and Doctor Amherst looking unimpressed and worried in The Electric State
Netflix drops trailer for The Electric State, and I'm getting serious District 9 vibes
YouTube TV
YouTube TV might be planning a big Netflix update that puts the best streaming services first
Google Pixel 9 Pro
Here are the 7 best Pixel 9 and Pixel Watch 3 features landing in March’s Pixel Feature Drop
Bang & Olufsen Beogram 4000C Saint Laurent Rive Droite Edition
Bang & Olufsen's latest reworked turntable is a masterpiece of retro revival, in a breathtaking wooden presentation box
Apple Watch Series 10
Apple unveils new Apple Watch bands – here's what's in the Spring 2025 collection