Mercedes is showing off actual working in-car mind control

Rear view of the Mercedes-Benz Vision AVTR concept
(Image credit: Mercedes-Benz)

Isn't it annoying having to input a destination address into your car's sat nav via its full, on-screen QWERTY keyboard, or manually skipping the current track blasting through the stereo via the highly-convenient on-wheel button?

Imagine if you could just think about where you wanted to go, or how you'd rather the current song not be playing, and your car would do the rest. Well, that's what Mercedes is showing off at the IAA Mobility 2021 show in Munich, Germany. 

The German firm has incorporated brain-computer interfaces (BCI) into its Mercedes-Benz Vision AVTR concept car, and visitors to the IAA Mobility 2021 show will be able to try the mind-control feature in person.

The Vision AVTR was first unveiled at CES 2020 where Mercedes revealed the concept was able to recognize drivers by their heartbeat and breathing patterns, but the inclusion of mind-control is a new addition.

Just think it

The technology, as it currently stands, requires the user to wear a BCI device with wearable electrodes on the back of their head, which reads brain waves which can then be translated into actions for the vehicle.

Mercedes says that "after a short calibration process" of around one minute, anyone will be able to perform certain functions inside the car using their thoughts.

Woman wearing mind control device

(Image credit: Mercedes-Benz)

Users have to focus on particular light points on the digital dash, and the system determines which one it's being focused on via the BCI device, triggering a preset function.

Mercedes details the system in some more detail; "The BCI device measures the neuronal activity at the cortex in real time. It analyses the measured brain waves and recognizes on which light points the user directs [their] focus and full attention (attention-sensing interface). 

"The stronger the focus, the higher the neuronal activity. The device then triggers the targeted function in the vehicle."

While there may be a working concept that people can try out, Mercedes is clear that the technology won't find its way into consumer vehicles anytime soon.

It says mind-control features "will not be available in everyday life tomorrow. But they are no longer science fiction either."

John McCann
Former Global Managing Editor

TechRadar's former Global Managing Editor, John has been a technology journalist for more than a decade, and over the years has built up a vast knowledge of the tech industry. He’s interviewed CEOs from some of the world’s biggest tech firms, visited their HQs, and appeared on live TV and radio, including Sky News, BBC News, BBC World News, Al Jazeera, LBC, and BBC Radio 4.

Read more
Mercedes-Benz CLA 2025
I’ve tried the new Mercedes-Benz Superscreen – and its Google Gemini-powered smarts push EV infotainment to the next level
BMW Panoramic iDrive
Goodbye, buttons – BMW's new Panoramic iDrive system gives all its cars a massive head-up display with AI assistant
Sony Honda Mobility Afeela 1 screens
The obsession with huge in-car screens has to stop – nobody needs that much information when behind the wheel
Google Gemini Mercedes
Mercedes-Benz and Google Gemini will help you outsmart traffic and bad restaurants
Meta AI Typing
Meta can turn your thoughts into words typed on a screen if you don't mind lugging a machine the size of a room around
Nissan EvolvAD Autonomous Drive on the road
I’ve tried Nissan’s latest advanced driverless technology – and it handles 60mph on rural roads better than most humans
Latest in Car Infotainment
Android Auto
Android Auto is about to get a big Gemini upgrade – and there's good news and bad news
Apple CarPlay 2
Apple promised us CarPlay 2.0 in 2024 – but it hasn't arrived yet
Android Automotive examples in EVs
Here's the real reason Android Automotive is still kind of a mess in EVs
A look at the Target "Drive Up" experience running in Apple CarPlay.
Target aims to make picking up orders even easier by integrating with Apple CarPlay
The Lamborghini Revuelto on a road
Lamborghini taps Sonus faber to make a first-of-its-kind sound system for the luxury Revuelto – the ultimate fine Italian two-piece
LG Display SDV
LG wants to screenify your EV and it may be wild enough to work
Latest in News
Ray-Ban Meta Smart Glasses
Samsung's rumored smart specs may be launching before the end of 2025
Apple iPhone 16 Review
The latest iPhone 18 leak hints at a major chipset upgrade for all four models
Quordle on a smartphone held in a hand
Quordle hints and answers for Monday, March 24 (game #1155)
NYT Strands homescreen on a mobile phone screen, on a light blue background
NYT Strands hints and answers for Monday, March 24 (game #386)
NYT Connections homescreen on a phone, on a purple background
NYT Connections hints and answers for Monday, March 24 (game #652)
Quordle on a smartphone held in a hand
Quordle hints and answers for Sunday, March 23 (game #1154)