Microsoft and OpenAI could be bringing ChatGPT to Bing Search

The Bing search bar in a web browser window
(Image credit: Shutterstock / chrisdorney)

Microsoft is preparing to roll out a version of ChatGPT, OpenAI’s machine learned text-generation language model, as part of its Bing search engine for web browsers.

As reported by The Information, the plans were revealed by two insiders at Microsoft, which has already implemented the language model GPT into aspects of Bing following its $1bn investment into OpenAI in 2019, including its autocomplete function, used to predict what users may be searching for based off of a partially complete search query.

The news comes less than a month after Google was reportedly at “code red” over pressure from employees to implement artificial intelligence into its own search engine, with the head of Google’s AI division Jeff Dean claiming that AI could make users trust Google less if it provided incorrect information to users. 

Bing Search and GPT

While there are ways to increase the likelihood of AI-generated information being accurate, such as citing sources, Microsoft are remaining cautious, and reportedly aren’t ready to completely replace Bing’s existing model of suggesting relevant web links to queries just yet.

“Bing will still rely on its own technology to produce most search results,” said one of the insiders, noting that GPT is not designed to constantly scrape data from the internet. ChatGPT itself warns users that it has a “limited knowledge of [the] world and events after 2021”, alluding to the fact that the GPT language model can’t train itself on the fly.

“GPT could also help Bing do a better job of suggesting other keywords users could type to see answers to related searches”, the insider said, or suggest other related queries to users while explaining their relevance.

While nothing is set in stone, The Information reported this person as saying that elements of ChatGPT could be rolled into Bing Search as soon as March, with Microsoft potentially billing it as “one of the only ways to access parts of GPT”. 

The move comes as OpenAI looks to monetise ChatGPT in the future as an additional way to raise capital alongside lucrative corporate investments such as Microsoft's.

Luke Hughes
Staff Writer

 Luke Hughes holds the role of Staff Writer at TechRadar Pro, producing news, features and deals content across topics ranging from computing to cloud services, cybersecurity, data privacy and business software.

Read more
ChatGPT search on a laptop.
I replaced Google Search with ChatGPT Search, here's how you can too
ChatGPT search on a laptop.
What is ChatGPT search: everything you need to know about the AI search tool
An iPhone showing the ChatGPT logo on its screen
ChatGPT brings its conversational search engine to everyone
A laptop screen showing ChatGPT search examples
ChatGPT Search is now free for everyone, no OpenAI account required – is it time to ditch Google?
Google Search
Google's stronghold on search is loosening ever so lightly, report finds, but don't expect it to crumble down overnight
Search bar.
'Ads are coming.' An AI search expert predicts what the future of search is going to look like
Latest in Software & Services
A man sitting at his desk in the evening and using a desktop computer
Office 2021 vs Office 2024: is it time to upgrade?
Microsoft 365 Business app logos
Office 2024 LTSC vs Microsoft 365 Business: what are the differences?
Windows 11 Start menu layout choices: Grid view
Windows 11 vs Linux for business: which operating system should you embrace?
A phone sitting on a laptop keyboard with the Microsoft Outlook logo on the screen.
Gmail vs Outlook for business: which email system is right for your organization?
Windows 11 logo
Windows 11 Pro vs Windows 11 Home: which version is right for you?
Canva HubSpot
HubSpot and Canva team up to level the creative playing field
Latest in News
The Russo brothers posing for a photograph and Herman carrying a Volkswagen camper van in The Electric State
'We're optimists': AI enthusiasts Joe and Anthony Russo defend its use in movies and TV shows, but admit there are 'very real dangers' around its application
UK Prime Minister Sir Kier Starmer
UK PM says AI should soon replace civil servants
Xbox Copilot in Minecraft
Microsoft confirms Copilot can be tested by Xbox Insiders next month and shares new details about how the AI sidekick will enhance the player experience: 'It has to be about gameplay, it has to be personalized to you'
Eight Samsung TVs mounted to the wall showing different basketball games
Samsung is offering you 8 new TVs in one bundle for March Madness, in case you want to watch all games at once like a Bond villain’s lair
Image depicting hands typing on a keyboard, with phishing hooks holding files, passwords and credit cards.
Microsoft warns about a new phishing campaign impersonating Booking.com
The Steam Logo on a mobile phone in front of a wall of games.
Today’s Steam Spring Sale features my absolute favorite game of all time - here's when the sale starts and all the key info